EveryMatrix Press Releases
EveryMatrix: Motivated by innovation
“Everything we do is driven by the desire to reinvent the way things are being done in the industry,” is how Kiril Nestorovski, Head of Sales at EveryMatrix, described the company’s enduring game plan ahead of this year’s SiGMA.
As the market-leading B2B iGaming software provider prepares to enter 2020, which marks the brand’s 12th anniversary, EveryMatrix’s sights are firmly set on the future with plans to expand its commercial activity and new partnerships on the horizon. “2019 was the best year so far, especially for our casino, sports and affiliate business units,” Nestorovski explained. “We’ve reached outstanding numbers, and in 2020 we’ll work towards further expanding our commercial activity and securing partnerships with more renowned operators.”
For more than a decade, EveryMatrix has defined itself by delivering the high-end hi-tech systems required by the world’s leading operators, bookmakers and lotteries, and for Nestorovski reinvention is the key component in their arsenal. “As one of the leading software suppliers in iGaming, innovation is essential to keep our competitiveness and is embedded in our core values.
“Everything we do is driven by the desire to redefine the way things are being done in the industry, starting with programming technologies, development roadmaps, back-office productivity tools, the ways we aggregate and distribute content, and finishing with the way our operators’ websites look like.
Our company invested heavily in new technologies and put a lot of work in rebuilding the gaming platform. To keep up with the quick pace of development in the iGaming sector, EveryMatrix places high emphasis on using advanced technologies and API development. With new protocols and structures in place, we made sure players’ demands for seamless user experiences are achieved in all circumstances.”
In the last 12 months, the brand CasinoEngine has grown to be the number one casino integration platform in the industry, and also the largest content library totalling 8,000+ games from 140+ providers. EveryMatrix partnered with several prominent operators who all used the casino aggregation engine to expand their footprint in new jurisdictions as a result of the platform’s compliance with Spanish, Swedish, Norwegian, Armenian, Georgian, and Lithuanian Laws.
Additionally, the company’s unique payment and sports betting solutions have achieved record investment and accomplishments throughout 2019, supporting EveryMatrix’s forward-thinking goals going into the new year. The OddsMatrix team put its extensive sports betting experience to good work and developed new front-end capabilities to support bookmakers in creating high-end websites quickly and efficiently. The company’s payments business unit MoneyMatrix received critical acclaim, while its affiliate and agent system, PartnerMatrix, expanded into new areas forging new partnerships with leading companies and affiliate agencies.
Commenting on how these successes and new partnerships set the company apart in the gaming industry, Nestorovski said: “EveryMatrix aims to be a flexible and agile partner for its clients, the same way our software has been built. This objective is also something deeply rooted in the way the company is structured and the way our teams work.”
“Everyone in the company is very much loyal to our credo of making everything possible, and this guides every interaction with clients,” he added. “We do not impose pre-defined ways of working to anybody, but rather try to find the best way of empowering partners to implement their ideas and projects. We are dedicated to focus on what we do best, and that is offering specialised B2B products in the iGaming space, from casino, sports to payments and affiliate software.”
Ahead of this year’s SiGMA, EveryMatrix is preparing to capitalise on the major milestones in 2019 and its amassed expertise across 11 years with an increased focus on Research and Development across its products. One such example is the company’s industry first, stand-alone Unified Bonus System, which creates, manages and reports on bonusing for cross-product programs, both in casino and sports. Nestorovski believes this product exemplifies the importance of gamification, something which EveryMatrix prides itself to provide, namely the necessary tools across all its solutions for operators’ success.
“Gamification is adopted in numerous sectors, whether it’s for pure entertainment or enterprise, educational, marketing or gambling,” he said. “We have invested considerable resources, and not only budgets, but also the time of our best development teams, to support clients with customization and increasing conversion rates.
“By using our Unified Bonus System creative operators can create the perfect gaming environment where players can come back and be rewarded for their trust, level up in experience and be rewarded for it, or get challenged in various ways. The product can be delivered to clients on their own platform, as it is neither tied to the system of the game provider, nor the EveryMatrix platform and wallet service as all other bonus systems.”
He concluded: “Nobody knows what the future may hold when it comes to online gambling, but one thing is certain – the online gambling industry is always changing and keeping track with the latest developments in the world. We hope to see more great innovations in the future for better online casinos and happier online players.”
Kiril Nestorovski and his team will be available to discuss EveryMatrix’s product line-up at SiGMA in Malta so make sure you reach out and book a meeting at [email protected].
EveryMatrix Press Releases
EveryMatrix launches Personal Jackpots – the next layer in casino loyalty innovation
EveryMatrix has launched Personal Jackpots, a next-generation product with the power to develop stronger connections between players and brands by creating tailored experiences for individuals.
EveryMatrix’s Personal Jackpots, available via JackpotEngine, surpasses the boundaries of conventional jackpot offerings, creating a tailored experience for individual players, nurturing a stronger connection between them and operator brands.
The technology works by learning and adapting to the unique preferences of each player including preferred spend, betting levels, and playing styles, and offers the chance to create and claim a jackpot created just for you.
The more you play, the more your Personal Jackpot grows, and only you can win that specific cash prize, taking jackpot stickiness to the next level.
JackpotEngine supports both CasinoEngine and SlotMatrix content libraries currently boasting more than 30K+ games and integrations with 330+ games studios.
Personal jackpots are fully configurable to any player preference, can be styled to suit any branding, can be displayed alongside up to other three in-game jackpots simultaneously and are available via desktop, mobile, or tablet.
Each one is presented to players as ready-made, in-game widgets displaying jackpot pools, updated in real-time. Players can minimise the jackpot widget if they wish, it is completely up to them how they play.
Stian Enger Pettersen, Head of Casino, EveryMatrix, said: “EveryMatrix Personal jackpots represent the next layer of innovation, providing our customers with even more exciting opportunities to captivate players and drive long-term loyalty.
“By tailoring the jackpot experience to each player’s unique needs, Personalised Jackpots create a deeper level of engagement and foster greater loyalty. This also unlocks a new realm of customised gaming experiences that resonate with players on a profound level.”
EveryMatrix Press Releases
EveryMatrix extends position as fastest growing iGaming supplier with twin 2024 acquisitions
EveryMatrix’s rapid growth trajectory continued in Q3 2024 yet again setting record net revenue and delivering a sixth consecutive profit margin of more than 50%, boosted by two major casino and sports acquisitions in the last five months.
The global tier-1 business, that has seen headcount rise 31% Year-on-Year (YoY) to 1,188 following two all-cash acquisitions of FSB Technology in June and, post period, Fantasma Games in October, confirmed its status as the fastest growing iGaming technology supplier with another set of stellar financial results.
Unveiling Q3 2024 results EveryMatrix set a record high quarterly net revenue of €45 million across all products, up 66% YoY, while recording an EBITDA margin of 52%. Q3 EBITDA stood at €23m, up 71% YoY.
The sixth consecutive 50%+ quarterly profit margin was driven by new customer launches, continued growth in its core sports and casino business units and further bolstered by strong sports trading margins.
FUTUREPROOFING THE GROUP WITH VALUE-ADDING ACQUISITIONS
The EveryMatrix Group significantly bolstered future success, further market penetration and a strong pipeline of new customers with two value-adding acquisitions: FSB Technology and Fantasma Games.
FSB Technology has added approximately 15% additional Gross Gaming Revenue (GGR) to the Group’s sportsbook business unit volumes with customer migration on schedule. This includes UK operator BetGoodwin that agreed a multi-year deal to expand its use of EveryMatrix’s turnkey sports and casino technology.
The acquisition has also strengthened key areas of the business, including the OddsMatrix sportsbook, by doubling the trading and quants team to enhance personalisation within managed odds and risk services.
Fantasma Games, one of the fastest growing young casino studios in the industry, was added to the Group in October. The integration of the Fantasma Games team will bring strong commercial, technical, and creative skills.
EveryMatrix customers will benefit significantly with the immediate addition of well-known titles that are already live with more than 250 operators and played by millions of players across 50+ countries.
Fantasma Games’ market distribution will also boost EveryMatrix’s presence in rapidly growing markets such as North America where the industry’s fastest growing technology provider has ambitious plans to build on its established partnerships with tier-1 brands.
CORE BUSINESS UNITS EXPERIENCE ACCELERATED GROWTH
Q3 2024 GGR for operator partners within the Casino business unit generated a twelfth consecutive record quarterly performance of €709m, up 53% YoY with GGR for the last 12 months at €2.6 billion, a 63% YoY increase.
Quarterly casino net revenue improved to €23.8m, up 78% YoY while EBITDA reached €14.9m reflecting a 95% YoY increase. The SlotMatrix aggregation product introduced a total of 970 unique game titles and integrated 10 new vendors bringing the total to more than 170, well above any other aggregator worldwide.
OddsMatrix quarterly sportsbook turnover climbed to 87% YoY to €1.5bn and €5.3bn for the last 12 months reflecting a 60% YoY increase, while last 12 months GGR rose by 158% YoY to €361.9m. Net revenue for the quarter reached €11.7m, up 85% YoY, while EBITDA reached €6m, reflecting a 117% YoY increase.
OddsMatrix hit a record number of live events with 530k in Q3, up 14% YoY. The total number of bets placed in Q3 reached 132m, reflecting a 225% increase YOY.
Platform saw third quarter net revenue rise 30% YoY to €8.1m, with EBITDA at €2.8m. GamMatrix, the EveryMatrix Player Account Management (PAM) system, processed 400k bets per minute during peak hours, up 18% QoQ, while also going live in Peru. The number of successful payment transactions reached €4.4bn in Q3, a 91% YoY increase.
The Affiliate division, including PartnerMatrix and PartnerMatrix Intelligence, launched a new website combining affiliate software and affiliate intelligence products under one proposition. The business unit reached 82 active clients, an 11% QoQ increase and saw net revenue reach €1.4m in Q3 2024, up 13% YoY. EBITDA decreased -€0.25m due to continued product and commercial investment.
Ebbe Groes, Group CEO of EveryMatrix, said: “The last few months have been some of the busiest since we founded the company 16 years ago; continuing to drive record GGR for our customers, launching more tier-1 operators and making two significant acquisitions that have instantly added value to the wider Group and that will futureproof both our sports and games divisions.
“As a result of these deals we expect to see even more growth and profitability as we migrate more FSB customers to our technologies and our Games division accelerates production and distribution to become a significant global studio.
“We are the clear frontrunner when it comes to being the fastest growing iGaming supplier.”
Q3 2024 HIGHLIGHTS
- Integration of FSB Technology into wider Group, double trading team and migration of customers to EveryMatrix technology
- Won Tier 1 operator in Africa, Mbet, on the back of the FSB acquisition (post period)
- Acquisition of Fantasma Games to futureproof Games business unit. This includes two new offices in Stockholm, Sweden and Sofia, Bulgaria, bringing the Group’s office total to 15 worldwide (post-period)
- Pinnacle, tier-1 operator, live with EveryMatrix casino platform technology
- GamMatrix live in Peru with all certifications
- PartnerMatrix and PartnerMatrix Intelligence launch new website to create an all-in-one affiliate management and data tracking proposition
- Launch of LoyaltyEngine, advanced loyalty module where players earn XP, level up, and earn coins that can be spent in a Loyalty Shop
- Winner of the Multi-channel Supplier of the Year at SBC Awards and Starlet Awards
- Kevin Furlong promoted to Group Chief Product Officer with responsibility for product strategy across all business units
- Launch of ‘Academy for Heroes’, second EveryMatrix funded NGO. Designed to help veterans of the Ukraine conflict develop careers in IT
EveryMatrix Press Releases
EveryMatrix launches EveryMatrix Effect campaign
EveryMatrix has launched ‘The EveryMatrix Effect’ a unique on-demand video series designed to empower operators to overcome the biggest casino pain points and showcase the impact its technology has on more than 300 global customers.
The campaign is the second successive collaboration with iGaming Business following the award-winning Slot Trumps series that uncovered exclusive player behaviour data across the world’s hottest casino markets. Slot Trumps received great industry acclaim and was viewed more than seven million times across all channels.
For the first time The EveryMatrix Effect video series is hosted on a dedicated section of the iGaming Business website and has been purpose-built to deliver expert insights, actionable tips and learnings and real-world success stories that will help operators navigate the complexities of online casino operations.
Each month the dedicated section will see a new video launched alongside a feast of analysis, data and testimonials discussing the common most challenges casino brands face, how to approach each one and evidence of the ‘EveryMatrix Effect’ across some of the tier-1 providers customers.
In the opening episode, Alexandra Breinig, casino sales manager at EveryMatrix, dives into one of the most important challenges operators face: limited access to quality content and the need for localisation when expanding into new markets. From European regulations to the agility of Latin American and African markets, she shares essential advice to help you stay ahead.
Here is a sneak peak of episode two, live next Wednesday. In this episode EveryMatrix tackles how operators can optimise lobby management and UI personalisation, adapting to market-specific needs and regulations.
Stian Enger Pettersen, CEO, Casino, EveryMatrix, said: “Over the course of 16 years EveryMatrix’s modular technology from casino and sportsbook to affiliate management, player account management and payments, has had a colossal impact on our customers driving record player volumes and revenues. We call this the ‘EveryMatrix Effect’.
“Whether you are entering new markets, scaling your business or addressing ongoing issues, our carefully crafted on-demand video and content series offers data-driven best practices and performance metrics to support your success.”
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