Latest News
Merkur sun shines strong in trio of tropical new titles
From the cloudless savannahs of Africa to a radiant desert island, Merkur Gaming is bringing the warmth of summer into play this Autumn with three sun-drenched new games which form part of the brand’s ongoing reel game line-up expansion going forward into 2020.
Following an impressive start to this year with its stellar showcase at ICE London, Merkur Gaming’s online portfolio has grown from strength to strength thanks to the company’s continued drive to deliver the best aspects of the land-based experience to the online world. Implementing its ten years experience in translating world-leading game types into the digital sector, the latest additions to Merkur’s interactive roster shine a light on the brand’s gameplan for the next 12 months.
“Our newest releases, African Mask, Dreaming Island and Tribe Of The Sun, all deliver on our usual strong passion for details of classic casino games with an online twist and will for sure match players’ expectations as they combine unique mathematics and in-game features in fun and exciting ways,” explained Maja Cvetkovic, Business Development Manager – Online at Merkur Gaming.
African Mask is a 5-reel, all-pays game with a 2-3-4-3-2 row which delivers a visually impressive player experience combining the majesty of Africa with some of its more dangerous creatures. “We wanted a game which takes players to the wilderness, the pure nature and the beauty of Africa. After fighting wild animals and finding the right way through the jungle, the legendary African Mask releases its mysterious powers,” they added.
The Africa-inspired title features innovative wilds, savannah scatter symbols and the possibility 15 free games when three symbols are played at the precise moment during one of the game’s rituals.
Commenting on the powerful graphics adopted in the creation of African Mask, Cvetkovic, said: “The king of the mask is also the king of the jungle. The African Mask opens up a world full of yellow lions, orange leopards, blue kudus, green antelopes and purple hippos. The neon coloring with its sparkling and shining effects is combined with the bright light of the African sun. Take the chance to go on a safari and study the magic of the African tribes!”
The second new release from Merkur Gaming a subsidiary of German gaming powerhouse Gauselmann Group, delivers a different but even more luminous atmosphere, taking players to the lush haven of Dreaming Island. Offering tropical treasures, precious gold coins and ancient objects, this 5-reel adventure game delivers all the stunning scenery of a secluded atoll with the excitement of being stranded on a lonely island at the end of the world.
“Dreaming Island offers 720 ways to win, in addition to the thrill of having a wild joker and multiple scatter symbols,” she said. “For players it is important to pay attention to the silver goblin, as it is scatter and pays on any position on screen. But there is also the tropical bird as another scatter symbol. While flying around the Dreaming Island the bird triggers eight free games when five birds fly on the reels. During the free games the king of the sky multiplies the number of free games by the number of birds flying on the reels, starting even when only one bird appears. That means all the island’s secrets can be revealed and the player is awarded with up to incredible 96 free games! Dreaming Island is a dream you will not forget!”
Finally, Merkur’s Tribe of the Sun brings the craft of engaging storytelling, which is so popular with land-based reels, in line with the wider gameplay opportunities inherent in the online sector. The title weaves the tale of a medicine man from the Tribe of the Sun prophesising how the tribe will ascend to a glorious future around state-of-the-art mathematics and unique in-game features.
“In Tribe of the Sun five reels meet 30 fixed pay lines to make the first part of the prediction come true,” they said. “Each win is accompanied by a loud drum roll with which the tribe shows its appreciation to the player. The flames of the ritual fire also shows the tribe’s spiritual animals to the medicine man: The wild horse, the wailing wolf, the majestic eagle and the strong buffalo. Those provide their energy to help the tribe rise as well. The medicine man himself is wild and functions as the connecting link between the dimensions by replacing every symbol except the great chief.”
Cvetkovic concluded: “Tribe Of The Sun’s in-game features set it apart from standard reels and bonuses by interspersing everything around the wider narrative. Whether it’s incorporating the tribe’s Flame Lines to give multiple ‘Burning Wins’ or using the Chief’s quest to perform a ritual fire dance as the scatter symbol which can unlock up to 30 free games or trigger a random multiplier of x5, x7 or x10.”
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
Latest News
Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.
In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.
During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.
Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”
Latest News
From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
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