Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latin America

Mexican casino industry assembles for V.I.P. Experience 2019

Published

on

Mexican casino industry assembles for V.I.P. Experience 2019
Reading Time: 3 minutes

 

On November 20, key executives and leading casino operators from the Mexican casino industry gathered at the W Hotel in México City for the annual V.I.P. Experience, hosted by the local NOVOMATIC subsidiary NOVOMATIC México. The event has already become a traditional meeting place for customers to join the NOVOMATIC team and get hands-on with the latest novelties presented at G2E in Las Vegas, just a month prior.

The fourth V.I.P. Experience took place on November 20 in Mexico City, in one of the city’s most exclusive hotels, W Hotel. Some 100 guests and leading operators of the Mexican industry were welcomed in a beautifully decorated Book of Ra™-style Egyptian setting to enjoy food and drinks, great company as well as an exclusive presentation of the latest NOVOMATIC product news they may have missed in Las Vegas. Jens Einhaus, NOVOMATIC VP of International Sales, Europe & The Americas and Max Bauer, NOVOMATIC regional VP of Latin America and the Caribbean joined the local Mexican team headed by Thomas Borgstedt, Managing Director and Judith Barrientos, Commercial & Marketing Manager NOVOMATIC México to discuss products and business strategies with the guests.

One of the highlights on display was the THUNDER CASH™ Link featuring the title Empress of the Pyramids™ in the elegant PANTHERA™ Curve 1.43 cabinet. This Linked Progressive guarantees hours of entertainment with thrilling feature gameplay and exciting jackpot thrills. Another title that perfectly blended in with the evening’s Egyptian theme, was Princess of the Nile™, part of NOVOMATIC Americas’ PAYDAY™ Standalone Progressives series, presented in the PANTHERA™ 2.27 cabinet. Also other popular Egyptian titles such as Pyramid Fortunes™ and Goddess Rising™  were on display – as was a selection of titles for the thriving Mexican Bingo segment, including Bruno Bingo™ or the Lucky Lady™ Bingo, presented in the V.I.P. Lounge™ cabinet.

The friendly gathering in a relaxed atmosphere continued into the night, as a DJ filled the room with music and guests enjoyed conversation and cocktails. Several raffles took place with prizes like headphones, Bluetooth speakers, a go pro camera and smart home devices. 

Judith Barrientos said: “It is our customers, who really make this event a tradition and a success. We would like to thank them for joining us for this great evening, and also for their trust and support. We saw great interest in the products we brought here, especially in the THUNDER CASH™ Link and the PAYDAY™ Progressives. This kind of product continues to be a big topic in the US, and this is very much reflected in the Mexican market. With our portfolio, we can offer our customers an excellent choice of titles that will certainly inspire their guests – and more is to come in 2020, when NOVOMATIC will celebrate its 40th anniversary…”

 

About NOVOMATIC:

The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs more than 30,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to more than 70 countries. The Group operates around 255,000 gaming terminals and video lottery terminals (VLTs) in its some 2,100 plus gaming operations as well as via rental concepts.

Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.