Record 11 Kambi partners placed inside Power 50 rankings

Record 11 Kambi partners placed inside Power 50 rankings

Annual publication of industry’s online power players shows Kambi to be the sportsbook partner of choice

A record 11 Kambi partners have been named in this year’s prestigious Power 50 rankings, underlining Kambi’s standing as the sports betting partner of choice for the industry’s leading operators.

Compiled by EGR Intel in cooperation with professional services heavyweight BDO, the Power 50 grades operators using various key criteria including financial performance, international reach, strategy and market leadership.

A total of 11 Kambi partners featured in this year’s list, rising from nine in 2018, including: 888, ATG, Casumo, Corredor Empresarial, DraftKings, Kindred Group, LeoVegas, Paf, Rank Group and Rush Street Interactive.

William Hill is the eleventh Kambi partner in the Power 50, following its acquisition long-term Kambi customer Mr Green in 2019, while the company also launched a Kambi-powered, Sweden-facing sportsbook under the William Hill brand earlier this year.

Max Meltzer, Kambi Chief Commercial Officer, said: “It’s excellent to see so many Kambi partners populating the Power 50, with three of our partners making the top 10, and I congratulate all who made it into this year’s rankings as I know how hard our partners work with us and across other verticals to stand out and be market leaders.

“The world’s most influential operators are increasingly turning to Kambi to realise their sports betting ambitions, and this year’s Power 50 is another symbolic reminder of how we remain the sportsbook partner of choice for visionary operators around the world.

It also underlines the strength of the Kambi network, as well as the calibre of organisations trusting Kambi to support them in growing even faster than their initial expectations by delivering differentiated, engaging experiences to their players.”

The Power 50 rounds off a year of significant achievement for Kambi, having signed with a number of leading operators including Penn National Gaming and Seneca Gaming Corporation, while also powering the relaunch of the popular mybet brand in Germany.

Kambi also enhanced its record of delivery, taking the first legal wagers in multiple US states and launching retail sports betting in South Africa with Sun International.