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BREAKING NEWS: RACING POST GROUP REBRANDS AS SPOTLIGHT SPORTS GROUP

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Sportal365 and Spotlight Sports Group agree new content deal
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Racing Post has announced that it is rebranding the group of companies it owns as Spotlight Sports Group. There are now four businesses in the group, including Racing Post; Apsley (My Racing and Free Super Tips), ICS (Independent Content Services) and ANZ Bloodstock. They will be known collectively as the Spotlight Sports Group.

At ICE 2020, the group will showcase the variety of services on offer with a core purpose to make sports betting brands shine. The group’s services – media (advertising and sponsorship), content, retail, trading, agency and translation – can support bookmakers at every stage of their customers’ journey, whether it be finding, reaching, acquiring, engaging, stimulating or retaining them.

Spotlight Sports Group will be home to highly successful brands in the betting world including Racing Post, one of the most recognised and trusted names in sports betting with more than 34 years of intimate industry experience. The global reach and sports expertise are further strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services, ICS Digital and ICS translate, help improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing and by providing expertise in SEO, content marketing, digital PR and translation services.

Allsported, launched in 2019 with partners Banach Technologies and TXODDS, is the best-in-class horseracing trading solution that employs the latest in modern, dynamic and flexible technology providing bookmakers with a comprehensive end-to-end racing service to help grow market share in the multi-billion pound global horseracing market.

Spotlight Sports Group has a huge breadth of content, product and marketing expertise across multiple sports, territories and languages. Increasingly using AI to power new customer experiences such as the launch of the Intellr in-play football product in 2019. The Spotlight Sports Group are now able to work more closely than ever with partners to deliver the audience, products, content and support they need.

Alan Byrne, Chief Executive and Editor-in-Chief, said: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand. Our group now offers a wide range of valuable services to bookmakers and other partners. We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”

Louise Agran, Chief Marketing Officer, said: “Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group. We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day. It makes sense to maintain this strong connection with the Racing Post brand and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”

For any further information about the Spotlight Sports Group, visit www.spotlightsportsgroup.com or contact the commercial team through [email protected]

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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