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BREAKING NEWS: RACING POST GROUP REBRANDS AS SPOTLIGHT SPORTS GROUP

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Sportal365 and Spotlight Sports Group agree new content deal
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Racing Post has announced that it is rebranding the group of companies it owns as Spotlight Sports Group. There are now four businesses in the group, including Racing Post; Apsley (My Racing and Free Super Tips), ICS (Independent Content Services) and ANZ Bloodstock. They will be known collectively as the Spotlight Sports Group.

At ICE 2020, the group will showcase the variety of services on offer with a core purpose to make sports betting brands shine. The group’s services – media (advertising and sponsorship), content, retail, trading, agency and translation – can support bookmakers at every stage of their customers’ journey, whether it be finding, reaching, acquiring, engaging, stimulating or retaining them.

Spotlight Sports Group will be home to highly successful brands in the betting world including Racing Post, one of the most recognised and trusted names in sports betting with more than 34 years of intimate industry experience. The global reach and sports expertise are further strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services, ICS Digital and ICS translate, help improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing and by providing expertise in SEO, content marketing, digital PR and translation services.

Allsported, launched in 2019 with partners Banach Technologies and TXODDS, is the best-in-class horseracing trading solution that employs the latest in modern, dynamic and flexible technology providing bookmakers with a comprehensive end-to-end racing service to help grow market share in the multi-billion pound global horseracing market.

Spotlight Sports Group has a huge breadth of content, product and marketing expertise across multiple sports, territories and languages. Increasingly using AI to power new customer experiences such as the launch of the Intellr in-play football product in 2019. The Spotlight Sports Group are now able to work more closely than ever with partners to deliver the audience, products, content and support they need.

Alan Byrne, Chief Executive and Editor-in-Chief, said: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand. Our group now offers a wide range of valuable services to bookmakers and other partners. We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”

Louise Agran, Chief Marketing Officer, said: “Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group. We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day. It makes sense to maintain this strong connection with the Racing Post brand and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”

For any further information about the Spotlight Sports Group, visit www.spotlightsportsgroup.com or contact the commercial team through [email protected]

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Slotegrator Partners with HollywoodTV

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Slotegrator Partners with HollywoodTV
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Online casino software aggregator Slotegrator has entered into a partnership with live dealer provider HollywoodTV. As per the deal, HollywoodTV’s catalogue of 23 live and pre-recorded games is now available through Slotegrator.

With modern studios, charismatic dealers and hostesses, and innovative new games, it is no surprise the provider’s games are popular with players around the globe. HollywoodTV holds GLI and MGA certifications.

The studio ensures high-quality satellite streaming with 4k cameras and fibre optics, creating a seamless betting experience for players. In addition to their modern, easy-to-play design, HollywoodTV’s games are designed specifically to be played on mobile. HollywoodTV also offers customisable RTP to remain in compliance across jurisdictions.

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888poker Wins EGR Award for Best Poker Marketing Campaign

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888poker Wins EGR Award for Best Poker Marketing Campaign
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888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.

The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.

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Casino ADMIRAL Helmond Opens in the Netherlands

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Casino ADMIRAL Helmond Opens in the Netherlands
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The Casino Admiral Helmond has opened its doors near the Dutch city of Eindhoven.

Casino ADMIRAL Helmond is the seventh Casino ADMIRAL venue in the Netherlands since Casino ADMIRAL Hoofddorp premiered in 2015. At full capacity, the casino is able to host guests at 190 player positions, making it the largest casino in the region. Currently though, due to the COVID-19 restrictions and strict safeguarding protocols, capacities are limited to allow for the necessary social distancing.

“The opening of this new Casino ADMIRAL venue in the Netherlands is further evidence that we are committed to a sustainable business strategy, even in economically difficult times. The casino is located in an exceptional building that has been skilfully adapted by our interior design specialists – in combination with our first-class service and premium gaming offer I am convinced that it will soon become another milestone in our Dutch story of success,” Thomas Komnacky, VP of Global Operations at NOVOMATIC, said.

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