Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’

The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.

The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.

Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.

Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”

Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.

The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.

The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.

Play’n GO is now live with four operators across four states in the United States, with further growth expected in the coming months.

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.

“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.

“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”

Grant Williams, SVP – Casino, Hard Rock Digital added: “We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app. With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.

VBET, a leading global sports betting and gaming operator powered by BetConstruct, is pleased to announce a strategic partnership with Mindway Al, a frontrunner in Al-driven responsible gaming solutions. This collaboration will roll out across the Dutch market and underscores VBET’s ongoing commitment to prioritising player well-being, reinforcing its dedication to responsible gaming and delivering a safer, smarter betting experience for players.

Through the integration of Mindway Al’s innovative GameScanner technology, VBET will leverage neuroscience, human expertise and advanced artificial intelligence to proactively identify and assist players at potential risk of problem gambling. Mindway Al’s software applies robust algorithms and neuroscientific insights to recognise early signs of problematic behavior, allowing VBET to intervene effectively and responsibly, enhancing its safeguarding measures for player protection.

“The collaboration between VBET and Mindway Al in NL will have a transformative effect on our compliance needs in The Netherlands. VBET will now be better served to proactively detect early signs of problem gambling through its Al technology. The partnership enables VBET to offer an even safer igaming environment for our players in the Netherlands which is core to our values.” said Ed Quigley, Regional Director – Netherlands at VBET.

With over 10 years of experience in the sports betting sector, VBET has continuously adapted to meet the evolving demands of its users, offering expert-driven betting experiences through BetConstruct’s state-of- the-art platform. Through this partnership, VBET will integrate Mindway Al’s real-time monitoring tools, providing a seamless and enhanced betting environment while prioritising player well-being at every stage.

“We are excited to partner with VBET, a company that shares our vision for a responsible and innovative gaming industry,” said Rasmus Kjaergaard, CEO of Mindway Al. “With GameScanner, VBET can now offer an even safer betting experience, demonstrating an exemplary commitment to its players.”

As VBET expands its global presence, this partnership with Mindway Al exemplifies its commitment to raising industry standards for player protection and responsible gaming practices. The partnership is set to roll out across The Netherlands, enhancing player experience with tailored, Al-supported interventions and educational resources.