Latin America
Kiron lands major deal in Mexico with Logrand partnership
Specialist virtual games provider Kiron has partnered with leading Mexican-operator Logrand Entertainment Group in a deal which will further its reach in Latin America.
The supplier’s full games portfolio is now available on Strendus.com.mx via the BetMan RGS platform, which offers a rapid play experience on a comprehensive selection of betting markets for a range of sports events.
The partnership will provide Logrand Entertainment Group with a wide variety of new and engaging virtual content, ranging from football to horses and greyhounds, as well as racing roulette and the latest titles from Kiron’s growing portfolio of numbers games.
Launching on Strendus.com.mx, one of the largest platforms by market share in Mexico, will widen distribution of Kiron’s specialist virtual content and increase awareness of its brand among major operators in the region.
Steven Spartinos, co-CEO of Kiron, said: “Mexico is fast emerging as a powerhouse of Latin America and our partnership with Logrand Entertainment Group will allow us to cement our position as a leading provider of virtual content as the market continues to boom.
“This deal demonstrates the growing appetite for virtuals with local players and underlines the appeal of our fast-play betting platform with the industry’s leading operators and their customers worldwide.”
Lenin Castillo, Online Chief Operation Officer of Logrand Entertainment Group, said:Â “Virtual content continues to be in high demand among our players and with the addition of Kiron’s quality, immersive virtual content we will be able to bolster our offering with both traditional and innovative games.
“We have been able to seamlessly integrate with BetMan Online RGS platform thanks to its speed and flexibility and look forward to expanding our customer base with Kiron’s engaging combination of high-quality video streams and vast array of betting markets.”
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Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
âAs a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,â said Lidiia Vakulenko, COO of Atlaslive. âThis collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.â
By integrating Oddin.ggâs award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.ggâs seamless iFrame solution also simplifies the front-end integration for Atlasliveâs partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
âPartnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,â said Marek Suchar, Managing Director at Oddin.gg. âAs a platform deeply rooted in the regionâs B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, weâre eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.â
With esports growing in popularity across Latin America, this partnership solidifies Atlasliveâs role as a key player in the region’s iGaming sector. The addition of Oddin.ggâs advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
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BINGO GODEL QUILMES BETS BIG ON ZITROâS MEGA LOUNGE
Zitro, a global leader in the gaming industry, continues to reap success in Argentina with âMega Loungeâ, this time in partnership with Bingo Godel Quilmes, one of the leading references in the province of Buenos Aires. This concept, unique in the industry, is part of the recent expansion of the gaming hall and reinforces the commitment to Zitro, consolidating it as the strategic supplier in this new stage of the renowned Bingo.
âMega Lounge,â located in an exclusive area of the gaming hall, combines different cabinets and a wide game library with various themes and mechanics. These games share an interconnected Mega jackpot progressive.
Bingo Quilmesâ gaming floor now features up to five âMega Lounge,â each packed with Zitro cabinets.
Due to the number of cabinets contributing to the Mega Jackpot, it appears more frequently, creating an exciting community celebration experience known as the âEco-celebrationâ. This event is enjoyed by all customers playing in the Loungesâ cabinets at the moment they win the prize.
Bingo Godel Quilmes, which already offered a variety of successful Zitro games, including Link King, Link Me, Link Shock, 88 Link, Bashiba Link, and Wheel of Legends, has expanded its gaming offer with more renowned titles such as Fu Frog, Fu Pots,, Pearlâs Paradise, Mighty Hammer, Epic Kingdom, Drum Dynasty, Energy Link, 88 Link Multiplier, and 88 Link Shiro,among others. This expansion reaffirms both partiesâ commitment to providing customers with a varied and attractive range of Zitro products, aiming to deliver the most innovative entertainment experience on the market.
Juan Pablo Fichera, General Manager of Bingo Godel Quilmes, commented: âFor us, it is fundamental to offer a wide variety of products that allow us to diversify our offer and provide our players with the best experiences. Therefore, we have partnered with Zitro, a leading supplier in Latin America that has already demonstrated solid performance in our venue. In addition, âMega Lounge,â with its unique, community-focused experience, has been a huge success with our customers and is quickly becoming a favorite.
On the other hand, Alejandra Burato, Zitroâs Regional Director for Latin America, commented, ââMega Loungeâ is proving to be a resounding success in all the venues and countries throughout the region, including Argentina. Its proven performance, combined with a wide variety of games for different player profiles, makes this innovative concept a safe bet, further increasing our performance, which is already among the top 5 venues in the region. We are thrilled to expand our gaming offer through our partnership with Bingo Godel Quilmes and to continue our joint success. We are grateful for their ongoing trust and support of Zitro.â
Compliance Updates
How payments can drive iGaming operatorsâ growth as they navigate an evolving regulatory landscape
With iGaming regulation changing in multiple European and Latin American markets, Paysafeâs Rory Howard considers the invaluable role of payments
By Rory Howard, GM of iGaming for EMEA, Paysafe
After enacting new gambling legislation at end-2023, Brazil is expected to launch its iGaming market on January 1st. With 215m people, Latin Americaâs most populated country is almost certain to rapidly become a major global jurisdiction. Annual gaming revenue is forecast to grow to $4.9bn within five years, according to Vixio.
While the new Brazilian market offers an important opportunity for operators, licensing includes significant regulations to negotiate, including around payments. With other markets also enacting or considering more robust iGaming regulation, the operators that successfully navigate this new space can make change pay.
From Sao Paulo to Sweden via the UK
In April, Brazil published an Ordinance on operatorsâ payment requirements, preventing players from depositing using credit cards, cash, cheques, pay slips, bank slips and cryptocurrencies. Withdrawals of winnings will only be possible via electronic transfer between the operator and the playerâs bank account, which must be a financial institution authorized by the Brazilian Central Bank.
Such restrictions, especially around credit cards, are part of a broader global trend to promote responsible gambling. In neighbouring Argentina, the Buenos Aires legislature is currently considering a bill to ban credit cards and social assistance debit cards for online betting in the capital regionâs regulated market.
Over in the UK, operators have not been able to offer credit card deposits since the Gambling Commission restricted this in April 2020. More recently, the UK governmentâs Gambling Act Review white paper, which was released in April 2023, has resulted in more robust know your customer (KYC) checks for operators, including on affordability. From August all UK bettors depositing a net ÂŁ500 needed to be checked, lowered to net deposits of ÂŁ125 from February.
And UK operators are also facing marketing restrictions. From summer 2026, front-of-shirt Premier League football club sponsorships will no longer be an option following the associationâs voluntary ban. In addition, the government is currently considering whether bonuses should be tightened, though it appears unlikely that the UK will go as far as Brazilâs complete ban on bonusing and free bets.
The UK isnât the only European country strengthening its iGaming regulatory framework, with Sweden only allowing operators to offer players a single sign-up bonus following the Scandinavian countryâs re-regulation of the market in 2019. More recently, the Swedish gambling regulator has come out in favour of the governmentâs proposed ban on credit cards for iGaming from April 2025.
Playing and paying it forward
With Swedenâs eastern neighbour, Finland, looking to liberalize its government monopoly with a licensing system for private operators by early 2027, the only constant when it comes to iGaming regulation is change. While regulatory change providers operators with opportunity, they need to have a solid strategy in place.
The global regulatory space is highly complex and diverse, so itâs essential for operators to develop a robust compliance framework that covers all the different legal requirements for each global market. Against the backdrop of the responsible gambling shift, KYC protocols have never needed to be more granular, requiring automation and specialised software for the highest accuracy and efficiency.
Payments are an indispensable element in negotiating the new regulatory landscape. Every market is unique, including when it comes to payments. If a jurisdiction restricts credit cards or other payment methods, operatorsâ cashiers need to include alternatives such as digital wallets, eCash or even pay-by-bank options to ensure players donât abandon a brand before they become a customer.
With markets restricting bonuses and other marketing channels like sponsorships, operators need to ensure they are getting payments right. Payments â including quick payouts and deposits and the availability of preferred payment methods â are much more important factors in playersâ selection of online sportsbooks than sign-up offers and sports sponsorships, according to Paysafeâs 2024 research.
More broadly, itâs also vital for operators to choose the right payment provider. Partnering with a payments company with global experience and which offers a comprehensive range of its own and third-party payment solutions, including local payment methods (LPMs) like Brazilâs Pix, will enable operators to effortlessly tailor their cashiers to a particular market.
Whether in Brazil, Argentina, the UK, Sweden or Finland, the global iGaming market is diversifying from a regulatory perspective. While the changing space poses significant challenges, it gives savvy operators an opportunity to ensure their brands and cashiers are not only compliant but have a completive edge that will ultimately pay out.
Rory Howard
As General Manager for iGaming in the EMEA region at Paysafe, Rory oversees the companyâs online gambling business in the U.K. and continental Europe as well as neighbouring regional markets. He has close to 20 yearsâ experience in payments and fraud analysis, with a strong focus on the iGaming space. Roryâs previous roles include payment leadership positions at The Rank Group, Racing Stars, Gamesys, and Eyas Gaming.
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