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Kiron lands major deal in Mexico with Logrand partnership

George Miller

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Kiron lands major deal in Mexico with Logrand partnership
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Specialist virtual games provider Kiron has partnered with leading Mexican-operator Logrand Entertainment Group in a deal which will further its reach in Latin America.

The supplier’s full games portfolio is now available on Strendus.com.mx via the BetMan RGS platform, which offers a rapid play experience on a comprehensive selection of betting markets for a range of sports events.

The partnership will provide Logrand Entertainment Group with a wide variety of new and engaging virtual content, ranging from football to horses and greyhounds, as well as racing roulette and the latest titles from Kiron’s growing portfolio of numbers games.

Launching on Strendus.com.mx, one of the largest platforms by market share in Mexico, will widen distribution of Kiron’s specialist virtual content and increase awareness of its brand among major operators in the region.

Steven Spartinos, co-CEO of Kiron, said: “Mexico is fast emerging as a powerhouse of Latin America and our partnership with Logrand Entertainment Group will allow us to cement our position as a leading provider of virtual content as the market continues to boom.

“This deal demonstrates the growing appetite for virtuals with local players and underlines the appeal of our fast-play betting platform with the industry’s leading operators and their customers worldwide.”

Lenin Castillo, Online Chief Operation Officer of Logrand Entertainment Group, said: “Virtual content continues to be in high demand among our players and with the addition of Kiron’s quality, immersive virtual content we will be able to bolster our offering with both traditional and innovative games.

“We have been able to seamlessly integrate with BetMan Online RGS platform thanks to its speed and flexibility and look forward to expanding our customer base with Kiron’s engaging combination of high-quality video streams and vast array of betting markets.”

Latin America

Betcris becomes the first American continent operator to join IBIA

Zoltan Tundik

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Leading Latin American sports betting brand Betcris has joined the International Betting Integrity Association (IBIA) strengthening the association’s monitoring and alert coverage for the region. The brand has been owned by TV Global Enterprises Limited since 2006 and offers online sports betting services in many countries throughout the world. It is however particularly strong in the emerging Latin American betting market where it also operates retail premises. Betcris is the second operator to join IBIA since the start of 2020, with five new members joining in 2019.

Khalid Ali, CEO of the International Betting Integrity Association, said: “I’m delighted to welcome one of the leading sports betting brands in Latin America to IBIA. Betcris is a major investor in sport with a number of sponsorship deals in place, including the Brasileiro Série A, and is well-placed to strengthen our monitoring coverage of existing and emerging markets in the region. I hope that other LatAm operators will follow Betcris’ example and highlight their commitment to integrity by also joining the world’s largest operator-run sports betting association.”

JD Duarte, CEO of Betcris, said: “Integrity has always been at the core of our approach to a responsible and sustainable business model and this has become more important than ever during this difficult trading period. Being part of an integrity monitoring body is also increasingly becoming both a licensing requirement and business necessity as the Brazilian sports betting law and other recent legislative developments show. IBIA is the global leader on integrity and Betcris looks forward to working with it to protect sports and our business from corruption.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

The association publishes quarterly reports covering the integrity alerts reported through its monitoring and alert platform which can be viewed here. IBIA can be contacted at [email protected].

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BtoBet Press Releases

BtoBet Reaches Agreement With Salsa Technology To Expand Casino Content

George Miller

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BtoBet Reaches Agreement With Salsa Technology To Expand Casino Content
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Salsa Technology has been buoyed by the news of a fresh content partnership with sportsbook and iGaming platform provider, BtoBet.

Salsa Technology’s market-leading Video Bingos will be integrated onto BtoBet’s Neuron 3 platform  enhancing its casino offering during the COVID-19 crisis. BtoBet’s ongoing mission is enabling operators to retain current players and shift engagement from sports betting to other alternative immersive verticals. The new deal will enable BtoBet customers to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D and the Latin American classic Jogo dos Bichos Praia.

BtoBet’s CMO Sabrina Soldà added that Salsa Tech has proved to be innovative with its Video Bingo portfolio, with its content proving to be popular amongst a wide range of players. Soldà further added that during these times characterised by a shortfall in the sportsbook vertical, BtoBet further seeks to add appealing content to all verticals amongst which its online casino portfolio, ensuring a wide range of content diversity to its partners.

Salsa Technology’s Global Business Development Manager Victor Arias said “BtoBet works tirelessly to deliver diverse content and its mission has never been so important as the sporting calendar currently looks unrecognisable. We’re proud they have chosen to add our Video Bingos to enhance the iGaming experience.”

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Latin America

UniversalSoft to integrate Golden Race’s all-in-one solution

George Miller

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UniversalSoft to integrate Golden Race’s all-in-one solution
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Award-winning Virtual Sports and Betting Technologies provider, Golden Race, has signed a partnership with Latin American UniversalSoft.

Thanks to this deal, Golden Race will have its all-in-one solution integrated through the net of Universal Soft betting shops and online platforms.

Horse racing company UniversalSoft is one of the main companies operating in Perú, Chile, Ecuador and Venezuela, with more than 500 retail points of sale over those countries.

“It is always good to strengthen our presence in Latin America. It is a very special market for us and we dedicate all of our efforts to give Latin American gambles the best quality in our virtual games and sports. Thanks to Universal Soft’s net of casinos, betting shops and online platforms we will be able to bring our product to more people”, says Martin Wachter, Golden Race’s CEO and Founder.

“We are very happy to include Golden Race’s all-in-one solution in our betting shops and online platforms. They are market leader and we want our customers in Latin America to have the best and most complete gambling offer. We are sure that our client will love this new addition to our gaming portfolio,” explained Henry Daniel Tapia, Universal Soft’s CEO and Founder.

Golden Race’s all-in-one solution integrates successful Spinmatic’s slots, Hollywood TV’s live games and, of course, Golden Race’s virtual sports in a single API.

 

ABOUT GOLDEN RACE:

Golden Race is a leading developer and provider of award-winning virtual sports and betting solutions. Being the global leader in virtual football league play and pre-recorded video sports, the company generates more than 15 million tickets per day through major partners around the world.

Golden Race’s games have been licensed and certified in the most demanding jurisdictions and are currently available in over 50,000 shops and more than 400 websites.

In 2019, Golden Race was recognised as best virtual sports provider in Central & Eastern Europe, Southern Europe and the Baltics by the CEEG Awards, the SEG awards and the BSG awards respectively. The company also received two SBC Awards in the same year.

Founded in Malta in 2006, Golden Race has now more than 300 employees, owning several major brands in the industry, including Spinmatic in the area of Slot development and the live games provider HollywoodTV.

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