Industry News
SPORTRADAR UNVEILS SIMULATED REALITY PRODUCT RANGE AS AI TECHNOLOGY DRIVES NEW SPORTS BETTING OFFERING
Simulated Reality draws on the company’s vast sports data and artificial intelligence know-how to generate a seamless user experience for sport fans and bettors
In the ongoing absence of live sports, Sportradar, a global provider of sports content and intelligence, today has announced the launch of Simulated Reality, an AI-driven product for professional sports matches, which will be made available to customers within its existing portfolio of events.
In an industry first, Sportradar has tapped into its AI and machine learning capabilities to deliver a sports betting experience which is as close to real life as possible, seamless and with no integration needed.
Carsten Koerl, CEO, Sportradar, said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action. Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”
Drawing on Sportradar’s historical football database and statistical output to provide match data for the product, the first simulated reality games will offer a comprehensive range of pre-match and live (in-play) betting opportunities. The simulations will reflect team form and normal match play creating an advanced gaming experience.
Simulated Reality will be launching on Friday, 3 April covering the top-tier football leagues from England, Germany and Spain. Simulated Reality football will offer fans the chance to complete the current football season, with all remaining fixtures scheduled to be played as per their original date and kick-off time.
Played out over a full 90 minutes, fans will be able to bet on their favourite teams, access match analysis and league tables, while the game itself will be visualised by live match trackers.
Sportradar plans to extend its Simulated Reality product to several other leagues and competitions in the near future, with other sports earmarked for production including tennis and basketball.
Industry News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphinaâs affiliates.
Among the number of benefits, Endorphinaâs Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphinaâs team.
Industry News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th â 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the âNuevos Horizontesâ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: âOne of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a âreally monstrous eventâ and the data is supporting that opinion.
âAll of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately whatâs happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.â
She added: âThe industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
âThe iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
âBy consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.â
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
Industry News
Jelly Entertainment enters a new chapter with the appointment of Steven Matsell as CEO
Jelly completes C-level reshuffle
Jelly Entertainment, the iGaming B2B supplier, has appointed Steven Matsell as CEO. With over 20 years in the industry, Matsell brings deep experience, having held leadership roles as Director for GTS Plc and CEO for Leander Games, acquired by RAW in 2022.
To support the company’s continued sales success and growth, David Newstead will transition to the role of Chief Business Development Officer. In this new capacity, Newstead will focus on expanding Jellyâs market presence and driving the development of the companyâs sales funnel. Matsell succeeds Newstead as CEO of Jelly, a position Newstead has held since 2020.
Newstead stated that Jelly is at âan important junctureâ and praised Steven’s appointment, saying, âSteven has a great working rapport with me, aligns perfectly with the culture and character we’ve built, and has been with us from the beginning, playing a key role in driving our success. I couldnât think of anyone better to lead us into our next growth phase.â
Reflecting on his time as CEO, Newstead shared, âItâs been an honour to watch Jelly grow into a globally recognized B2B supplier. Now feels like the right time to step aside, and Iâm confident the company is in great hands with Steven.â
This move is part of a broader leadership restructuring at Jelly, with Silvio Insigne joining as CFO in June and Kim Eaglestone and Salvador Lima recently appointed as COO and CCO, respectively.
In his first remarks as CEO, Matsell expressed enthusiasm: âStepping into this role excites me, and Iâm inspired by the talented team around me. My goal is to build on the strong foundation David established, accelerating growth and new market expansion while upholding our commitment to service, relationships, and values.â
Thanking Newstead, Matsell added, âDavid has been key in building Jelly into what it is today. His determination and resilience have driven much of our success, and his move to Chief Business Development Officer will allow him to focus on his true strength â developing new business opportunities and nurturing international partnerships.â
With new developments underway, Jellyâs leadership is setting the stage for continued growth into 2025 and beyond.
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