Industry News

Yggdrasil introduces new Jackpot TopUp feature

Published

5 years ago

April 14, 2020

George Miller

Greentube, the NOVOMATIC Interactive division, has partnered with Golden Nugget Online Gaming to make its long-awaited debut in the US. Titles from Greentube's top-performing games portfolio will be made available to GoldenNuggetCasino.com players in New Jersey, including Diamond Cash™: Mighty Elephant, Diamond Cash™: Mighty Sevens and Diamond Cash™: Oasis Riches. The deal is a milestone achievement for Greentube as the supplier looks to use its significant European experience to work with operators in the growing number of regulated states. Partnering with market-leading operator Golden Nugget Online Gaming is an important strategic step for Greentube and makes the supplier well positioned for future opportunities. The supplier is currently in the process of completing additional deals across numerous states as part of its expansion strategy for North America. Michael Bauer, CFO/CGO at Greentube, said: "The US offers unparalleled potential and is a key territory for us going forward as regulation continues to make headway across different states. Finally making our debut in New Jersey is a huge achievement for us and we are thrilled to partner with such a renowned operator as Golden Nugget and to introduce our content to their customers. We see this market entry as a first and very important step into the US market and are preparing ourselves for future launches in Michigan and Pennsylvania as well." Warren Steven, Vice President of Golden Nugget Online Gaming, said: "Greentube is a supplier with a great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets. This partnership will significantly enhance our existing offering with premium content, and we are excited to be the first operator in the US to give our customers access to the Greentube portfolio."

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Brands can inject extra funds to prize pool to further enhance user experience

Yggdrasil has introduced Jackpot TopUp, a new innovative feature enabling operators to instantly boost prize pools within its jackpot games, adding extra win potential and further enhancing the user experience.

With Yggdrasil’s new comprehensive solution, its partners can add extra funds to local jackpot pools at any time, creating an even more attractive offering to players.

The Jackpot TopUp feature can be used to instantly boost brands’ marketing tools by increasing a jackpot with for example €50,000 and run a campaign on the game. By increasing the jackpot pool, operators can quickly differentiate its offering from competitors in crowded markets.

Yggdrasil offers a comprehensive portfolio of best performing local jackpot games, including Jackpot Raiders, Doctor Fortuno, Holmes & the Stolen Stones and Ozwin’s Jackpot, as well as its progressive jackpot titles Joker Millions and Empire Fortunes.

Jonas Strandman, Senior Product Strategist at Yggdrasil, said: “Our Jackpot TopUp feature offers an innovative way for operators to incentivise players and further differentiate their offerings.

“In a crowded market this simple but highly effective solution drives additional revenue for operators while offering lucky players even bigger win potential.”

The Jackpot TopUp feature is the latest addition to Yggdrasil’s innovative range of products. Earlier this year, it introduced its new Splitz™ mechanic which offers unparalleled win potential with up to 248,832 pay ways.

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.