Central Europe
Germany: Gaming PCs and peripherals in high demand
- Sales revenue from gaming hardware declines by 1.7 per cent
- Demand for gaming PCs and associated peripherals grows
- ‘Many gamers are already eagerly awaiting the next generation of gaming consoles’
- German games industry tops the 6-billion-euro mark
The market for gaming hardware in Germany declined somewhat in 2019: gaming consoles, gaming PCs and the associated peripherals generated approximately 2.4 billion euros in sales revenue – a drop of 1.7 per cent compared to the previous year. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. A decisive factor in this development was the decline in sales revenue from gaming consoles: it plunged from 613 to 498 million euros within one year. This downturn was expected, however, as two of the three major consoles currently on the market – the Microsoft Xbox One and the Sony PlayStation 4 – debuted back in 2013, and follow-up consoles for both systems are expected at the end of this year. By contrast, the Nintendo Switch launched much more recently, in 2017. Meanwhile, the market for console peripherals grew by approximately 4 per cent, to 255 million euros. Gaming-capable PCs and laptops also generated more sales revenue: this market grew by approximately 2 per cent, to 779 million euros. Sales revenue from gaming PC accessories – including VR headsets, monitors, special gaming graphics cards, keyboards, mice and other input devices – increased most significantly of all these areas. Germans spent 822 million euros on these items in 2019, or approximately 6.5 per cent more than the previous year.
‘Gamers are particularly interested in the latest technologies and devices, as we can see from gaming hardware sales, which – at more than 2 billion euros – constitute a major share of the overall games market. The current decline in sales revenue was to be expected, as many gamers are already eagerly awaiting the next generation of gaming consoles from Microsoft and Sony that are scheduled to arrive at the end of this year,’ says Felix Falk, Managing Director of game.
German games market grows by 6 per cent
As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.
About the market data
The current data takes into account further dedicated games hardware like gaming PCs and the associated peripherals, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.
The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
Source: the German Games Industry Association
Central Europe
Evoplay enters Czech market with exclusive Fortuna collaboration
Evoplay, the award-winning game development studio, has made its debut in the Czech Republic through an exclusive collaboration with leading operator Fortuna.
As part of the agreement, 39 of Evoplay’s top-performing games, including popular titles like Penalty Shoot-out and The Greatest Catch, are now available to Fortuna customers in the Central European country.
The collaboration not only introduces Evoplay’s diverse portfolio to the Czech market but also solidifies the company’s commitment to expanding in key territories.
Fortuna, a Fortuna Entertainment Group (FEG) brand, is a prominent online casino operator in the Czech market, and the partnership offers Evoplay a solid platform to reach more local players, supporting both companies’ growth objectives.
The strategic move marks a significant milestone for Evoplay, as it becomes the studio’s inaugural partnership in the market with plans for further expansion.
Ihor Zarechnyi, CBDO at Evoplay, said: “Breaking into the Czech market with an exclusive partner like Fortuna underscores our strategic vision for regulated markets. We’re thrilled to bring our diverse content offering to Czech players and are confident this collaboration will yield outstanding results.”
Myke Foster, Group Head of Commercial Gaming Operations at FEG, said: “This partnership reflects our commitment to delivering best-in-class entertainment and exceptional gaming experiences to all FEG customers, with Evoplay providing a broad content portfolio proven with players around the globe.”
“We are thrilled to be the first operator to take Evoplay’s titles live in the Czech market, and we anticipate a new level of engagement among our local audience.”
Central Europe
Amusnet Partners with Kajot Intacto
Amusnet proudly announces its strategic partnership with Kajot Intacto, a prominent Central and Eastern European gaming market operator. This collaboration aims to enhance players’ gaming experience by combining Amusnet’s cutting-edge offerings and diverse game portfolio with Kajot Intacto’s established market presence and expertise.
“At Amusnet, our focus is on enhancing player engagement and satisfaction, and our partnership with Kajot Intacto exemplifies this dedication. By utilizing the operator’s established market presence, we can effectively introduce our diverse portfolio of games to a wider audience in Slovakia. As we begin this collaborative journey, we are committed to evolving our offerings and remaining at the forefront of market trends, ensuring we meet the needs of players now and into the future,” said Irina Rusimova, Chief Commercial Officer at Amusnet.
“We are pleased to announce the addition of Amusnet as a valued game provider for our players. Renowned for its classic games enhanced with innovative features, Amusnet aligns perfectly with our commitment to delivering quality gaming experiences. Notably, the most popular game at Kajot Intacto is 100 Burning Hot, which exemplifies Amusnet’s signature style and underscores our dedication to offering engaging content to our player base,” said André Kruf, Sales Director at Kajot Intacto.
On Kajot Intacto’s platform, Slovak players can find some of Amusnet’s top-performing games, such as Hot Deco, 20 Golden Coins, Great 27, 100 Power Hot, Extra Crown, 100 Super Hot, 100 Burning Hot, Aztec Forest, Fruits & Gold, 20 Hot Blast and other top-notch titles like Secrets of Sherwood, Candy Palace, and Drops of Water.
Central Europe
NOVOMATIC builds the Group’s largest photovoltaic system in Lower Austria
NOVOMATIC has underscored its clear commitment to sustainability by installing the Group’s largest photovoltaic system. More than 4,600 solar panels have been installed on the roof of the headquarters in Lower Austria, covering a total area of 20,000 m2 and ceremoniously commissioned in the presence of Lower Austrian Governor Johanna Mikl-Leitner, NOVOMATIC’s Executive Board and the mayor of Gumpoldskirchen, Ferdinand Köck.
The PV system, with a size equivalent to three football pitches, will produce around two million kilowatt-hours of electricity every year, thereby enabling the company to meet a substantial portion of this location’s annual energy needs. In addition to being used in the offices and production facilities, this green electricity will also find its way into the company’s dedicated charging stations for its fleet of e-vehicles. It is a similar situation with international subsidiaries in countries such as Germany, Italy, Spain, Romania, North Macedonia, Bosnia, Poland, South Africa and Australia, which are already meeting substantial portions of their electricity needs from dedicated PV systems.
State Governor of Lower Austria, Johanna Mikl-Leitner, emphasizes “Lower Austria is a pioneer in efforts to develop the use of wind energy and photovoltaics. Half of all the wind power produced in Austria and a quarter of all the country’s photovoltaic electricity already comes from Lower Austria today. We can do this because many companies do their bit to ensure the green and sustainable future of the state’s economic engine, investing in the development of renewable energy sources. Thank you for this investment and the trust placed in the economic hub that is Lower Austria.”
“The completion of the Group’s largest photovoltaic plant is not just a key milestone in the sustainability strategy of NOVOMATIC AG, but it also means we have sent a clear signal of our intentions to foster a strong and efficient energy future. After all, it is only by taking responsibility that business success can be guaranteed in the long term,” says the Executive Board of the NOVOMATIC AG Group.
Installing the new PV system on already built-up areas helps NOVOMATIC to consistently reduce its carbon footprint, and enabling it now to save more than 1,100 tons of CO2 emissions every year, the equivalent of 90,500 trees compensating for CO2. The concept of “Going Green” is firmly anchored in the company’s comprehensive ESG program as Europe’s leading gaming technology group. In addition to its work to expand the use of photovoltaics across the Group, the company is also focusing its attention on monitoring resources and expanding e-mobility, all with a view to permanently cutting international CO2 emissions.
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