Central Europe
Scientific Games’ Strong Business In Germany Continues With New Instant Games Contract In Thuringia
Company’s Retail and Digital Games Will Drive Sustainable Growth for LOTTO Thüringen
Scientific Games Corporation was awarded a new, three-year contract to provide instant games to LOTTO Thüringen (the “Lottery”) in central Germany. The Company won the contract, which may be extended one additional year, following a competitive procurement process based on its value added products and services including digital instant games, or ‘eInstants’, which the Lottery plans to launch in 2021.
Jochen Staschewski, LOTTO Thüringen CEO, said, “We look forward to continuing our successful partnership with Scientific Games and the sustainable growth of instant game revenues in Thuringia. This is one of the few lottery markets in Germany that continues to grow. Our growth is largely driven by instant products, therefore, we plan to further develop our portolio of instant games sold at retail as well as offer our players digital instant games to enjoy at home and via mobile.”
In four years (2014-2018), Scientific Games responsibly grew the Lottery’s instant product category by 58%. The Company has partnered with LOTTO Thüringen for more than two decades and currently serves all 16 state lotteries in Germany.
John Schulz, Scientific Games Senior VP of Instant Products, said, “We have offered LOTTO Thüringen instant game products with value adds that have proven ability to responsibly increase revenue for our lottery customers around the world. The potential of instant games, sold both at retail and online/mobile, is not fully realized in Europe however they are the biggest and most successful lottery product category in the U.S. and still growing.”
U.S.-based Scientific Games launched the world’s first secure retail instant game in 1974, and is currently the primary instant game provider to the Top 10 performing instant game lotteries in the world based on per capita sales. The Company launched the first lottery digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S.
SOURCE Scientific Games Corporation
-
Compliance Updates5 days ago
Cucacao Gaming Authority – AML Policy
-
Africa7 days ago
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
-
Eastern Europe7 days ago
Conquering Challenges: TotoGaming in Romania – 1 Year in the Market
-
Australia6 days ago
Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer
-
eSports7 days ago
Melbet and Eternal Fire have formed a new partnership
-
Interviews7 days ago
Oliver Niner on his new Head of B2B role at PandaScore
-
Industry News7 days ago
NOVOMATIC is Set to Shine with Sparkling Highlights at ICE 2025 in Barcelona
-
Industry News7 days ago
Aristocrat Gaming and Aristocrat Interactive to Introduce the Latest Gaming Content and Solutions for the EMEA Market at ICE’s 2025 Barcelona Debut