Gambling in the USA
Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery
Scientific Games Corporation congratulates the Pennsylvania Lottery (or the “Lottery”) on the most commercially successful iLottery online/mobile launch in North America to date as total sales for the popular digital lottery games hit the $1 billion mark shortly before the program’s two-year anniversary. Significantly surpassing any previous North American iLottery launch in history, the program launched and managed by Scientific Games is also on track to top $1 billion in sales annually.
“Our goal in offering our players the option for online/mobile play in May 2018 was simply to meet players where they are, which is online, and it has been exceptionally well-received,” said Drew Svitko, Executive Director of the Pennsylvania Lottery. “During this unprecedented time, we are reminding Lottery players that they have the option to take advantage of playing PA Lottery online games at pailottery.com. This is the only place where PA Lottery players can buy their Powerball® and Mega Millions® tickets without having to leave their homes. This is also another way people can support older Pennsylvanians during this challenging time.”
Svitko went on to say that the PA iLottery program has helped protect vital funding for state programs benefitting older Pennsylvanians.
The Pennsylvania iLottery program is powered by Scientific Games’ OGS, the industry leading content aggregation platform, and OpenPlatform™, a player account management suite that includes responsible gaming tools, and an innovative affiliate program that benefits the Lottery’s retailers. As part of the affiliate program, the Lottery currently has a partnership with about 500 of its 9,800 retailers to encourage players to sign up for online/mobile play. During the first full fiscal year of iLottery, Pennsylvania’s traditional lottery sales—or sales at brick-and-mortar retailers—grew 7.2% over the prior fiscal year and Scratch-Off sales grew 5.9%.
The Pennsylvania Lottery, which already had the highest performing combined retail and digital instant lottery program in North America, continues to break records with an 80% jump in iLottery revenues (current weeks vs. pre-COVID weeks) and a 200% uptick in first time players. The state’s iLottery sales recently hit a record $4.2 million in online/mobile sales in a single day and are currently averaging over $3 million per day.
“What’s encouraging to states looking to launch online/mobile lottery sales is that when the COVID crisis happened, Pennsylvania had a partnership and program in place to protect vital funding—including effective management of the combined retail and digital game portfolio, an iLottery platform and services to attract and retain players, integrated to support retailers while continuing the strategic management of traditional lottery products sold in stores,” said Pat McHugh, Group Chief Executive, Lottery for Scientific Games.
Currently, 13 of 46 U.S. lotteries allow lottery games to be purchased online, but only seven of those, including Pennsylvania, offer eInstant games. The Pennsylvania Lottery currently offers players 70 different eInstant games.
“Many states will look to Pennsylvania’s program to modernize lottery products online and at retail,” said McHugh. “Pennsylvania has effectively managed high-performing retail and digital instant games creating benefits for players, retailers and the Commonwealth’s programs supporting older Pennsylvanians.”
In addition to retail and digital game portfolio management, Scientific Games provides the Pennsylvania Lottery with consumer research, player acquisition and retention programs, and an omni-channel iLottery platform, as well as a team of marketing experts who use powerful CRM tools and bonusing programs that engage and retain lottery players. The Company is also the Lottery’s longtime systems technology and retail instant game provider.
Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S. lottery industry.
© 2020 Scientific Games Corporation. All Rights Reserved.
SOURCE Scientific Games Corporation
Gambling in the USA
Gaming Americas Weekly Roundup – October 21-27
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland. Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialised in live production, special effects, broadcast and event management for the gaming sector. Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organisational structure under ESE, while maintaining its entire team and global support.
Matthew Wantman has become the overall champion of the PokerGO Tour PLO Series II presented by PLO Mastermind. Wantman secured the prestigious honor after an impressive showing at PokerGO Studio in Las Vegas, outperforming a talented field of the best PLO players in the world to earn the $10,000 PGT Passport bonus. The PGT PLO Series II featured a series of high-stakes pot-limit Omaha tournaments. Wantman’s consistent performance set him apart from the competition and solidified his spot atop the leaderboard.
Partnerships
SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience. Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favourites like Aztec Jaguar, Diamond Fever, Realm of Lions.
Internet Sports International, a global provider of turnkey race and sportsbook software solutions, announced its partnership with the We-Ko-Pa Casino Resort in Fort McDowell, Arizona. Through this consultancy, ISI is powering the casino’s sportsbook and retail sports wagering operations on its gaming floor with its award-winning system. WKP Sportsbook is currently operating, allowing patrons to elevate their excitement by wagering on their preferred sporting events with up-to-the-minute odds and live action. The automated sportsbook kiosks provide access to a wide range of sports propositions for both the beginner and expert bettor.
Aristocrat Gaming, a leading designer, manufacturer and distributor of regulated slot games, announced it is now a promotional partner for Princess Cruises, one of the world’s most iconic cruise lines. Through this exciting collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships as well as create promotions with land-based casinos that offer Princess cruises as rewards.
Gambling in the USA
Gaming Americas Weekly Roundup – October 14-20
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Konami Gaming’s President & Chief Executive Officer Steve Sutherland has received the Association of Gaming Equipment Manufacturers’ (AGEM) 2024 Jens Halle Memorial Award during the official awards ceremony at the Global Gaming Expo (G2E) Las Vegas. He was selected for excellence in commercial gaming professionalism, as the embodiment of business success, attention to detail, evident humanity, willingness to “go the extra mile” and long-lasting dedication to the health of the industry as a whole. Investing more than three decades of his career in the gaming supplier sector, Steve Sutherland is a central figure and longtime advocate in responsible gaming industry advancement.
RotoUnderworld, a technology company that analyzes statistical data for fantasy sports, announced that it has raised $1.5 million in a pre-seed funding round to build the next-generation fantasy gaming platform. The round was led by iGaming mavens and technology investors recognising the company’s hyperactive user base and mobile development capabilities. RotoUnderworld’s new FastDraft app is revolutionising the iGaming sector with high-engagement fantasy contests that appeal to both low and high-volume customers.
Scientific Games announced the appointment of Patrick Homm as Vice President, Systems Engineering for the company’s international lottery systems technology. Patrick Homm brings over a decade of experience in innovative gaming systems, software engineering, technology leadership and large-scale systems architecture to his new role.
FanDuel, North America’s premier online gaming company and an Official Sports Betting Partner of the National Basketball Association (NBA), is tipping off the NBA season by bringing back a promotion to provide fans with a three-month subscription to NBA League Pass. Fans who opt-in can also view an enhanced broadcast experience featuring live odds from FanDuel during NBA League Pass games.
Partnerships
Community Gaming, the leading esports platform for automated tournament payouts and sponsor of the Mobile Legends: Bang Bang’s professional league for the Latin America Region, MPL LATAM, now supports developing esports communities in Latin America in collaboration with Moonton. This partnership is a significant boost to CG’s existing advantages associated with its grant programme, a partner-backed initiative to provide organisers with economic resources based on the performance and growth of their local gaming communities.
WPT Global has partnered with Triton Poker Series as the official sponsor of the renowned Triton Poker Super High Roller Series. This partnership ushers in a new era of growth for the Triton Poker Super High Roller Series, as it continues its journey as a leader in high-stakes tournament poker. WPT Global – now offers players the exclusive opportunity to qualify for Triton Poker Super High Roller Series events, expanding accessibility to one of the poker world’s most prestigious tournament circuits.
SCCG Management, a global leader in Tribal gaming advisory and management services, has announced a strategic partnership with Steelhead Compliance Solutions, a leader in tribal gaming compliance and regulatory affairs. This partnership aims to create significant opportunities for tribal nations by connecting them with SCCG’s expansive network of over 200 affiliated gaming companies and service providers. Together, SCCG and Steelhead will work to strengthen tribal gaming operations, enhance regulatory compliance and uphold tribal sovereignty.
Gambling in the USA
Gaming Americas Weekly Roundup – October 7-13
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PrizePicks announced the appointment of Marcus Sanford, former CFO of Blizzard Entertainment, as the company’s new Chief Financial Officer. Ari Koteles, who has served as PrizePicks’ CFO since 2021, has been named to the newly created role of Chief Business Officer.
International Game Technology PLC announced that IGT PlayDigital recently released the award-winning Mystery of the Lamp game in several U.S. online gaming jurisdictions – New Jersey, Pennsylvania, Michigan and West Virginia. IGT’s Mystery of the Lamp game rose to super-star status by achieving high performance in land-based casinos worldwide and winning “Top Performing NEW Premium Game” at the lauded 2024 EKG Slot Awards Show.
NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical. Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media.
GAN Limited has announced that it has received approval from the Nevada Gaming Commission (NGC) for the merger of GAN and a subsidiary of SEGA SAMMY CREATION INC. (SSC), an affiliate of SEGA SAMMY HOLDINGS INC. The closing of the merger remains subject to other customary closing conditions including additional gaming regulatory approvals, and is expected to occur in late 2024 or early 2025.
Partnerships
Crane Payment Innovations (CPI) announced its agreement with Everi Holdings, a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. This collaboration will integrate Everi’s CashClub Wallet with CPI’s Betbridge cashless solution, enabling at-machine mobile payments in casinos. By building this solution on the trusted bill validator and TITO technology, CPI and Everi are making cashless payments seamless in casinos.
BetMGM announced that it is teaming up with GTG Network to deliver customised content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations. BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball and college football.
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership with Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
The American Gaming Association (AGA), European Casino Association (ECA) and the Betting & Gaming Council (BGC) announced the signing of a memorandum of understanding that marks the beginning of a collaboration grounded in shared industry values and priorities. The MOU formalises a commitment among the three associations to address key issues facing the global gaming industry including illegal gambling, responsible gaming, innovation and security.
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