Gambling in the USA

Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery

Published

3 years ago

May 20, 2020

Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery

Reading Time: 3 minutes

Scientific Games Corporation congratulates the Pennsylvania Lottery (or the “Lottery”) on the most commercially successful iLottery online/mobile launch in North America to date as total sales for the popular digital lottery games hit the $1 billion mark shortly before the program’s two-year anniversary. Significantly surpassing any previous North American iLottery launch in history, the program launched and managed by Scientific Games is also on track to top $1 billion in sales annually.

“Our goal in offering our players the option for online/mobile play in May 2018 was simply to meet players where they are, which is online, and it has been exceptionally well-received,” said Drew Svitko, Executive Director of the Pennsylvania Lottery. “During this unprecedented time, we are reminding Lottery players that they have the option to take advantage of playing PA Lottery online games at pailottery.com. This is the only place where PA Lottery players can buy their Powerball® and Mega Millions® tickets without having to leave their homes. This is also another way people can support older Pennsylvanians during this challenging time.”

Svitko went on to say that the PA iLottery program has helped protect vital funding for state programs benefitting older Pennsylvanians.

The Pennsylvania iLottery program is powered by Scientific Games’ OGS, the industry leading content aggregation platform, and OpenPlatform™, a player account management suite that includes responsible gaming tools, and an innovative affiliate program that benefits the Lottery’s retailers. As part of the affiliate program, the Lottery currently has a partnership with about 500 of its 9,800 retailers to encourage players to sign up for online/mobile play. During the first full fiscal year of iLottery, Pennsylvania’s traditional lottery sales—or sales at brick-and-mortar retailers—grew 7.2% over the prior fiscal year and Scratch-Off sales grew 5.9%.

The Pennsylvania Lottery, which already had the highest performing combined retail and digital instant lottery program in North America, continues to break records with an 80% jump in iLottery revenues (current weeks vs. pre-COVID weeks) and a 200% uptick in first time players. The state’s iLottery sales recently hit a record $4.2 million in online/mobile sales in a single day and are currently averaging over $3 million per day.

“What’s encouraging to states looking to launch online/mobile lottery sales is that when the COVID crisis happened, Pennsylvania had a partnership and program in place to protect vital funding—including effective management of the combined retail and digital game portfolio, an iLottery platform and services to attract and retain players, integrated to support retailers while continuing the strategic management of traditional lottery products sold in stores,” said Pat McHugh, Group Chief Executive, Lottery for Scientific Games.

Currently, 13 of 46 U.S. lotteries allow lottery games to be purchased online, but only seven of those, including Pennsylvania, offer eInstant games. The Pennsylvania Lottery currently offers players 70 different eInstant games.

“Many states will look to Pennsylvania’s program to modernize lottery products online and at retail,” said McHugh. “Pennsylvania has effectively managed high-performing retail and digital instant games creating benefits for players, retailers and the Commonwealth’s programs supporting older Pennsylvanians.”

In addition to retail and digital game portfolio management, Scientific Games provides the Pennsylvania Lottery with consumer research, player acquisition and retention programs, and an omni-channel iLottery platform, as well as a team of marketing experts who use powerful CRM tools and bonusing programs that engage and retain lottery players. The Company is also the Lottery’s longtime systems technology and retail instant game provider.

Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S. lottery industry.

SOURCE Scientific Games Corporation

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Gambling in the USA

Gaming Americas Weekly Roundup – May 29-June 04

Published

1 day ago

June 5, 2023

Niji Narayan

Reading Time: 2 minutes

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

SoftGamings has confirmed its attendance at the upcoming SiGMA Americas conference in São Paulo, Brazil. The expo is SiGMA America’s first conference in the area following the acquisition of the Brazilian iGaming Summit, making it a perfect platform for discussing and exploring innovative strategies within the budding LatAm gaming sector. SoftGamings will be among the industry leaders at the conference, demonstrating its comprehensive suite of iGaming solutions at stand E111, on June 14–18, 2023, at Transamerica Expo Centre.

Pragmatic Play, a leading content provider to the iGaming industry, is speaking and exhibiting its latest content at this year’s Peru Gaming Show, Mission #7 on its Latam Missions Itinerary. Celebrating a milestone 20th year, PGS is widely considered to be one of the industry’s most important international events in Latin America, attracting top providers, operators and more from across the globe.

Bragg Gaming Group announced that it has filed a notice of meeting and management information circular in respect of its upcoming annual meeting of shareholders to be held on Thursday, June 22, 2023 at 10:00 am (Toronto Time). In addition, the company also announced that there will be three new nominees for election to its board of directors (Board). The new nominees will replace three existing directors, Paul Godfrey (Chair), Paul Pathak and Rob Godfrey, who have each opted not to stand for re-election to the Board at the Meeting.

Endorphina has announced its participation at the Perú Gaming Show, going to be held on June 14 and 15. You can find the Endorphina team at Stand 47, as they are looking forward to meeting and greeting attendees as well as connecting with industry professionals. With a commitment to delivering high-quality casino experiences to players worldwide, Endorphina is in the excitement to be part of PGS, a major gaming event in South America.

IGT has introduced its latest video poker game, Fortune X Poker, to players at Yaamava’ Resort & Casino at San Manuel in Highland, Calif., with a special ribbon-cutting ceremony. The “X Marks the Spot!” celebration commemorated this “first in California” installation and included five popular slot influencers from across the US.

Partnerships

Betsson LATAM and the Sergio Urrego Foundation have entered into an alliance to support the Línea Salvavidas (Lifeline). The Lifeline is a free telephone service, staffed by psychology professionals, who provide crisis intervention in situations of risk associated with discrimination in emergency contexts and isolation, through direct prevention actions and psychosocial guidance.

Fortune Coins Casino announced a strategic partnership with Sweden’s leading casino content provider Fantasma Games to bring its players brand new titles and boost both parties’ influence across the North American social casino sector.

Marker Trax has announced a significant milestone, partnering with Pennsylvania’s Rivers Casino Philadelphia, in a move that brings contactless, cashless play and credit to a Philadelphia casino for the first time. Marker Trax has teamed up with the Fishtown venue to introduce the Pennsylvania gaming market’s first contactless, cashless digital advance system, through Rivers Casino Philadelphia’s Rush Credit programme, powered by Marker Trax.

Gambling in the USA

Gaming Americas Weekly Roundup – May 22-28

Published

1 week ago

May 30, 2023

Niji Narayan

Reading Time: 2 minutes

Latest News

Tipico Sportsbook announced the launch of “Swing for the Fences,” an MLB contest in which bettors play for a chance to win their share of over $100,000 in monthly prizes. The contest is available to customers in Tipico’s operating states of Ohio, New Jersey, Colorado and Iowa.

Ohio Governor Mike DeWine has nominated Michelle Gillcrist as Director of the Ohio Lottery Commission. Gillcrist was named interim director in April. Prior to her appointment as interim director, Gillcrist served DeWine in various capacities during his tenure as Governor, Ohio Attorney General and United States Senator, most recently as Governor DeWine’s Northern Ohio Regional Liaison and the Governor’s Aerospace and Defense Liaison for Northeast Ohio.

Maverick Gaming announced the launch of its new “Ace’s Poker” room in the city of Mountlake Terrace, Washington. This exciting new poker brand is the first in the state and represents the continuous investment in Maverick Gaming’s strategy to redevelop and connect its properties across its regional footprint.

DoubleDown Interactive, a leading developer and publisher of digital games on mobile and web-based platforms, announced a $10,000 donation to the ASPCA (The American Society for the Prevention of Cruelty to Animals) in support of its mission to provide effective means for the prevention of cruelty to animals throughout the US.

Thunder Valley Casino Resort is going to celebrate its 20th anniversary this June. The casino opened its doors in 2003, and since 2011, has been rated as a AAA Four Diamond award-winning resort.

Partnerships

SimWin Sports, the first AI-driven digital sports league and one of Web3’s most anticipated new gaming platforms, announced its new partnership with The Boston Legends, an ownership group spearheaded by Autograph. The latter is renowned for its co-founder, Tom Brady, an iconic NFL quarterback.

Canadian Elite Basketball League and BetVictor announced a national partnership that will see the international sports book align with the CEBL as its official Sports Betting Partner for the 2023 season as it expands its presence in Ontario and across Canada. The partnership will include a groundbreaking sports betting experience for CEBL fans across its broadcasts and media platforms.

Play.Works, the number one provider of Connected TV games and original TV channels, announced a partnership with Authentic Hendrix LLC and Experience Hendrix LLC to launch casual slots and video trivia games inspired by the lyrics and music of legendary guitarist Jimi Hendrix.

Baha Mar, the leading luxury resort in The Bahamas, and Quick Custom Intelligence announced the successful upgrade to version 5.2 of Quick Custom Intelligence’s Enterprise Platform. Version 5.2 enhances the award-winning QCI Platform with the automation of operational tools that become a central part of the daily management of a gaming facility.

Vegas Stats and Information Network (VSiN) is launching a new 24-hour sports radio format in New Hampshire. VSiN is launching the channel alongside Binnie Media, New Hampshire’s largest locally-owned media company. The new VSiN Radio 106.3 FM HD2 will deliver sports betting programming 24/7 year-round to the more than 1.5 million people Binnie Media reaches each week in New England and beyond.

Gambling in the USA

Gaming Americas Weekly Roundup – May 15-21

Published

2 weeks ago

May 23, 2023

Niji Narayan

Reading Time: 2 minutes

Latest News

International Game Technology PLC announced that Keith Cash, the Company’s Vice President and General Manager of Global Instant Tickets will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2023. Cash will be honoured later this year at an event hosted by the Public Gaming Research Institute.

Hard Rock International is bringing its unique brand of world-class entertainment to the historic city of Deadwood in the heart of the Black Hills National Forest. The Rocksino by Hard Rock project will celebrate a grand opening on August 8. The Rocksino by Hard Rock Deadwood is a boutique hotel & casino experience, which includes most of what fans of the Hard Rock brand have come to know but on a smaller scale than its famous integrated resorts in gateway international cities.

The online lottery ticket platform Jackpot.com has launched in Ohio, its second US state after it launched in Texas in January. Jackpot.com is also launching with a marketing partnership with one of the country’s premier professional sports franchises, the Cleveland Guardians.

BCLC is enhancing identification requirements at B.C. casinos this summer to support people enrolled in BCLC’s Game Break self-exclusion programme. While players will receive the same friendly, welcoming experience that they are used to when arriving at a B.C. casino, the enhancements will require every individual to present government-issued photo identification for entry.

NOVOMATIC has confirmed its attendance at the upcoming Peru Gaming Show (PGS) 2023 event, set to take place on June 14-15 at the Jockey Exposition Centre in Lima. At stand #53, the company will showcase its latest highlights for the region.

Partnerships

Las Vegas-based, cross-platform global games leader, Light & Wonder, has been selected to bring its portfolio of systems solutions driven by comprehensive technology to Mohegan INSPIRE Entertainment Resort.

Galaxy Gaming has announced that it has signed an agreement with Evolution Group for the licensing of Galaxy table game content across their portfolio of studios. The agreement runs for ten years and strengthens Evolution’s collection of online table games.

Major League Soccer announced that The Game Day, a leading sports betting entertainment website, will provide fans with expert tips on MLS bets and match preview highlights each week on the new Betting Hub on MLSsoccer.com.

IMG ARENA has extended its partnership with Major League Soccer to provide tracking data to MLS NEXT Pro. The extended agreement will see IMG ARENA integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro to enhance their player performance analysis.

Appointments

The Board of Directors of the Campo Kumeyaay Nation’s Economic Development Corporation “Muht Hei Inc.” announced the appointment of Michael J. Broderick as the new General Manager of Golden Acorn Casino and Travel Centre.

Industry sales leader Lisa Carmona has joined the JCM Global (JCM) sales team, bringing with her a rich background and deep knowledge of digital signage and its impact on casino gaming customers. Carmona will be based in Las Vegas and will serve JCM customers in the Midwest.