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Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery

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Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery
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Scientific Games Corporation congratulates the Pennsylvania Lottery (or the “Lottery”) on the most commercially successful iLottery online/mobile launch in North America to date as total sales for the popular digital lottery games hit the $1 billion mark shortly before the program’s two-year anniversary. Significantly surpassing any previous North American iLottery launch in history, the program launched and managed by Scientific Games is also on track to top $1 billion in sales annually.

“Our goal in offering our players the option for online/mobile play in May 2018 was simply to meet players where they are, which is online, and it has been exceptionally well-received,” said Drew Svitko, Executive Director of the Pennsylvania Lottery. “During this unprecedented time, we are reminding Lottery players that they have the option to take advantage of playing PA Lottery online games at pailottery.com. This is the only place where PA Lottery players can buy their Powerball® and Mega Millions® tickets without having to leave their homes. This is also another way people can support older Pennsylvanians during this challenging time.”

Svitko went on to say that the PA iLottery program has helped protect vital funding for state programs benefitting older Pennsylvanians.

The Pennsylvania iLottery program is powered by Scientific Games’ OGS, the industry leading content aggregation platform, and OpenPlatform™, a player account management suite that includes responsible gaming tools, and an innovative affiliate program that benefits the Lottery’s retailers. As part of the affiliate program, the Lottery currently has a partnership with about 500 of its 9,800 retailers  to encourage players to sign up for online/mobile play. During the first full fiscal year of iLottery, Pennsylvania’s traditional lottery sales—or sales at brick-and-mortar retailers—grew 7.2% over the prior fiscal year and Scratch-Off sales grew 5.9%.

The Pennsylvania Lottery, which already had the highest performing combined retail and digital instant lottery program in North America, continues to break records with an 80% jump in iLottery revenues (current weeks vs. pre-COVID weeks) and a 200% uptick in first time players. The state’s iLottery sales recently hit a record $4.2 million in online/mobile sales in a single day and are currently averaging over $3 million per day.

“What’s encouraging to states looking to launch online/mobile lottery sales is that when the COVID crisis happened, Pennsylvania had a partnership and program in place to protect vital funding—including effective management of the combined retail and digital game portfolio, an iLottery platform and services to attract and retain players, integrated to support retailers while continuing the strategic management of traditional lottery products sold in stores,” said Pat McHugh, Group Chief Executive, Lottery for Scientific Games.

Currently, 13 of 46 U.S. lotteries allow lottery games to be purchased online, but only seven of those, including Pennsylvania, offer eInstant games. The Pennsylvania Lottery currently offers players 70 different eInstant games.

“Many states will look to Pennsylvania’s program to modernize lottery products online and at retail,” said McHugh. “Pennsylvania has effectively managed high-performing retail and digital instant games creating benefits for players, retailers and the Commonwealth’s programs supporting older Pennsylvanians.”

In addition to retail and digital game portfolio management, Scientific Games provides the Pennsylvania Lottery with consumer research, player acquisition and retention programs, and an omni-channel iLottery platform, as well as a team of marketing experts who use powerful CRM tools and bonusing programs that engage and retain lottery players. The Company is also the Lottery’s longtime systems technology and retail instant game provider.

Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S. lottery industry.

© 2020 Scientific Games Corporation. All Rights Reserved.

 

SOURCE Scientific Games Corporation

Gambling in the USA

Gaming Americas Weekly Roundup – November 22-28

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Foxwoods El San Juan Casino located at Fairmont El San Juan Hotel in Puerto Rico opened its doors for visitors on November 17. Thousands of visitors attended the public soft launch.

International Game Technology has announced that it will unveil the first-ever omnichannel Wheel of Fortune linked progressive for the US at the SBC Summit North America 2021, Nov. 30 – Dec. 2 at the Meadowlands Exposition Centre in Secaucus, N.J.

Bragg Gaming Group has announced that Yaniv Spielberg, the company’s Chief Strategy Officer, will participate in a fireside chat discussion at the Jefferies Sports Betting & iGaming Summit on Thursday, December 2 at 1:00 pm ET.

PointsBet Holdings Limited announced that through an exclusive partnership agreement with Colonial Downs Group and subsequent joint application for licensure, its wholly-owned subsidiary PointsBet Virginia has been awarded a temporary supplier license by the Virginia Lottery to offer online sports wagering in Virginia.

Google Ads has posted an update that bans the use of its platform to promote sports betting services or ads in Florida. Google made this change because of a ruling from a Washington D.C. federal court which invalidated the Florida-Seminole Tribal Gaming Compact and made sports betting in Florida illegal.

Sports betting in Florida is on hold after a federal court ruled that the compact between the state of Florida and the Seminole Tribe is vacated.

Nuvei Corporation has announced that its wholly-owned subsidiary has been granted an Event Wagering and Fantasy Sports Supplier license in Arizona.

New Partnerships

Orlegi Sports, in partnership with Chiliz, the leading blockchain provider for the sports and entertainment industry, has announced that they will be launching the official Fan Tokens of Atlas FC and Club Santos Laguna on Socios.com.

Igaming technology provider Huddle has signed terms to become an ongoing technology partner with betting and gaming operator Sporting Group as it expands its B2B offerings in North America.

Betway has signed a multi-year partnership with New Jersey Devils. As per the deal, Betway will receive dynamic brand exposure and TV-visible signage throughout Prudential Centre for Devils home games, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.

Caleta Gaming has signed a new content distribution deal with Jazz Gaming Solutions. The Brazilian provider’s full portfolio of video bingos, video slots, kenos, lottos and scratch cards will soon be available for partners connected to the Jazz GS network.

Ainsworth has partnered up with Colombia-based operator Virtualsoft to expand its content’s reach in Latin America.

Colorado Rapids has announced that Tipico, one of the largest online sports betting companies in the world, will serve as the presenting sponsor of the club’s Audi 2021 MLS Cup Playoffs run.

FanDuel, part of Flutter Entertainment, and Grupo Globo have signed a new multi-year agreement that will see FanDuel provide daily fantasy sports services to Grupo Globo’s Cartola FC brand.

USAbility has entered into a partnership with Fubo Gaming, a subsidiary of the live TV streaming platform dedicated to sports fuboTV Inc and developer and distributor of Fubo bookmaker.

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Gambling in the USA

Betting.com signs strategic commercial partnership with Denver Post Media

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Betting.com signs strategic commercial partnership with Denver Post Media
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We are excited to announce our first strategic partnership in the U.S. with Denver Post, the leading newspaper in the Colorado state. As part of the agreement, Betting.com will create a betting hub dedicated to articles and guides about online sports betting in the Centennial State on The Denver Post’s domain. Betting.com will also provide Denver Post with latest and most up to date betting odds.

The ambition is to educate readers about betting on all major sports leagues online, how to take advantage of picks from professional handicappers and how odds are compiled, as well as the legal aspects of online gambling in the state.

“We look forward to working together with The Denver Post in Colorado as part of our launch on the U.S. market. Our customers are always at the heart of what we do, and we want them to have the best possible tools and knowledge before they bet online.” said Betting.com CEO Martin Grozev.

The comprehensive community-based betting software has obtained licenses for multiple states and chose Colorado for its launch thanks to the deal with The Denver Post.

“Our partnership with Betting.com will offer them a channel to provide thought leadership in the ever-evolving world of sports betting. We wanted to ensure that we had the right partner to engage and educate our readership as they seek out resources in this space. With Betting.com, we feel that’s exactly what we have.” said Denver Post Director of Digital Advertising Sean Stead.

Game Lounge Group acquired Betting.com in 2020 as part of its diversification strategy and commitment to expanding into the U.S. market.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 15-21

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Pragmatic Play has won two awards at the prestigious Gaming Intelligence Awards Latin America 2021, being crowned iGaming Supplier of the Year, and also receiving Game of the Year for its hit title Gates of Olympus.

Alpha Esports Tech, a technology company that focuses on emerging markets in esports, mobile gaming, commerce, blockchain and high growth opportunities, has announced that Alpha’s subsidiary Paradise City Gaming has begun the development of its Metaverse technologies, which are AR-based experiences that will bring the virtual world together with the physical world.

Wondr Gaming Corp, an entertainment company uniting brands and the global gaming community through its loyalty, NFT and growing media network, has launched its first NFT auction on sports.WondrNFT.com, showcasing Olympic decathlon gold medalist, and closing ceremonies flag bearer, Damian Warner.

Eagle Mountain Casino in Porterville has selected the full-suite of OPTX solutions for marketing, player development, slots and artificial intelligence. OPTX was recently honoured by being named one of the Most Promising Gaming Tech Solution Providers of 2021 by CIOReview Magazine.

Riot Games has promoted Senior Director of Global Esports and Global Head of VALORANT Esports Whalen Rozelle to the newly created position of Head of Global Esports Operations.

Prophet Exchange, the first pure peer-to-peer U.S. sports betting exchange, has announced that Victor Cruz has joined Prophet Exchange as a Strategic Partner and Advisor.

The Arkansas Racing Commission on 12th November accepted the application and $250,000 filing fee from Cherokee Nation Businesses to move forward on a casino license in Pope County.

New Partnerships               

Verasity has announced a partnership with the leading NFT-based online video game Axie Infinity for the upcoming FTX GalAxie Cup 2021. Verasity’s competitive esports and video streaming platform VeraEsports will be the official and exclusive broadcast and esports platform partner of the online tournament.

Socios.com announced its first foray into the worlds of American football and soccer via a groundbreaking partnership with Kraft Sports + Entertainment’s New England Patriots and New England Revolution.

DraftKings has announced a new mobile sports betting deal with BHCMC, a subsidiary of Butler National Corporation, manager of Boot Hill Casino & Resort, which could take the sportsbook to the state of Kansas. This is subject to sports betting legislation and regulations being adopted in the state, and the receipt of all applicable licenses and approvals.

SharpLink Gaming and Quintar have announced a partnership to integrate their respective technologies to produce an AR experience that combines live sporting events with real-time sports betting for sports fans. SharpLink’s technology development team will work with Quintar’s team to create a fully turnkey platform that will allow sports bettors to participate in live sports events via AR, check game data, compare betting lines, socialise with friends and place bets with multiple sportsbook operators.

International Game Technology has signed a multi-year agreement with Cliff Castle Casino in Camp Verde, Arizona. IGT PlaySports technology and trading advisory services will power Cliff Castle Casino’s retail sportsbook, enabling casino guests to place pre-match and in-game wagers over the counter or at the venue’s self-service PlaySports Kiosks.

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