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Gambling in the USA

Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery

George Miller

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Record $1 Billion In Online/Mobile Sales For Scientific Games iLottery Partner Pennsylvania Lottery
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Scientific Games Corporation congratulates the Pennsylvania Lottery (or the “Lottery”) on the most commercially successful iLottery online/mobile launch in North America to date as total sales for the popular digital lottery games hit the $1 billion mark shortly before the program’s two-year anniversary. Significantly surpassing any previous North American iLottery launch in history, the program launched and managed by Scientific Games is also on track to top $1 billion in sales annually.

“Our goal in offering our players the option for online/mobile play in May 2018 was simply to meet players where they are, which is online, and it has been exceptionally well-received,” said Drew Svitko, Executive Director of the Pennsylvania Lottery. “During this unprecedented time, we are reminding Lottery players that they have the option to take advantage of playing PA Lottery online games at pailottery.com. This is the only place where PA Lottery players can buy their Powerball® and Mega Millions® tickets without having to leave their homes. This is also another way people can support older Pennsylvanians during this challenging time.”

Svitko went on to say that the PA iLottery program has helped protect vital funding for state programs benefitting older Pennsylvanians.

The Pennsylvania iLottery program is powered by Scientific Games’ OGS, the industry leading content aggregation platform, and OpenPlatform™, a player account management suite that includes responsible gaming tools, and an innovative affiliate program that benefits the Lottery’s retailers. As part of the affiliate program, the Lottery currently has a partnership with about 500 of its 9,800 retailers  to encourage players to sign up for online/mobile play. During the first full fiscal year of iLottery, Pennsylvania’s traditional lottery sales—or sales at brick-and-mortar retailers—grew 7.2% over the prior fiscal year and Scratch-Off sales grew 5.9%.

The Pennsylvania Lottery, which already had the highest performing combined retail and digital instant lottery program in North America, continues to break records with an 80% jump in iLottery revenues (current weeks vs. pre-COVID weeks) and a 200% uptick in first time players. The state’s iLottery sales recently hit a record $4.2 million in online/mobile sales in a single day and are currently averaging over $3 million per day.

“What’s encouraging to states looking to launch online/mobile lottery sales is that when the COVID crisis happened, Pennsylvania had a partnership and program in place to protect vital funding—including effective management of the combined retail and digital game portfolio, an iLottery platform and services to attract and retain players, integrated to support retailers while continuing the strategic management of traditional lottery products sold in stores,” said Pat McHugh, Group Chief Executive, Lottery for Scientific Games.

Currently, 13 of 46 U.S. lotteries allow lottery games to be purchased online, but only seven of those, including Pennsylvania, offer eInstant games. The Pennsylvania Lottery currently offers players 70 different eInstant games.

“Many states will look to Pennsylvania’s program to modernize lottery products online and at retail,” said McHugh. “Pennsylvania has effectively managed high-performing retail and digital instant games creating benefits for players, retailers and the Commonwealth’s programs supporting older Pennsylvanians.”

In addition to retail and digital game portfolio management, Scientific Games provides the Pennsylvania Lottery with consumer research, player acquisition and retention programs, and an omni-channel iLottery platform, as well as a team of marketing experts who use powerful CRM tools and bonusing programs that engage and retain lottery players. The Company is also the Lottery’s longtime systems technology and retail instant game provider.

Scientific Games launched the world’s first secure retail instant game in 1974, the first digital instant game in the U.S. in 2014, and is the leading provider of lottery interactive games, mobile apps, player loyalty programs and other interactive products and services in the U.S. lottery industry.

© 2020 Scientific Games Corporation. All Rights Reserved.

 

SOURCE Scientific Games Corporation

Gambling in the USA

Sporting Solutions partners with SCCG Management to accelerate U.S. strategy

George Miller

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Sporting Solutions partners with SCCG Management to accelerate U.S. Strategy
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Leading sportsbook and lottery supplier Sporting Solutions has teamed up with U.S.-based consultants SCCG Management to accelerate its entry into the North American sports betting market.

SCCG will provide business development and strategic support to Sporting Solutions in the region, as the sportsbook supplier builds on its success in highly competitive and regulated global jurisdictions.

Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its cutting-edge sportsbook software and trader tooling. The dynamic, modular and highly configurable offerings are designed to give U.S. operators an alternative to the manual and inflexible approach of incumbent solutions.

Sporting Solutions has long been regarded as a market-leader for U.S. sports, with an extensive suite of proprietary models powered by access to a wide range of official data and overlaid with superior pricing and trading expertise. Its latest offerings are complemented by a range of features for U.S. players designed to enhance the customer experience and improve business performance.

With a head office in Las Vegas, SCCG Management has extensive experience providing business and product development services in the U.S. betting and gaming market, partnering with some of the industry’s leading operators and suppliers, including Betfred.

Edward Peace, Managing Director of Sporting Solutions, said: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.” He added: “Our combined expertise will serve as a major advantage as we move to fast-track our growth strategy in the region and build on our strong international brand presence to gain market share in sports betting states.”

Stephen Crystal, Managing Partner at SCCG Management, said: “Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers. Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the U.S. market.

“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”

Sporting Solutions was acquired in June 2019 by FDJ Gaming Solutions, an FDJ Group company, to support its B2B strategy, which is focused on driving growth from international markets.

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Gambling in the USA

Amelco secures Colorado regulatory approval

George Miller

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Amelco secures Colorado regulatory approval
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Amelco, the leading sports betting software and trading services provider, has secured yet another major US milestone, receiving regulatory approval to operate in the state of Colorado.

The supplier of choice for the U.S. industry’s multi-territory tier one operators, including Flutter Entertainment and FOX Bet, the Colorado licence is the latest landmark in Amelco’s US development roadmap.

Already live in Colorado with the Stars Group, the provider is set to launch its second sports betting platform, BetWildwood, later in July – via a joint venture with ISI Race & Sports to deliver Wildwood Casino’s inaugural online sportsbook.

Commenting on its Colorado expansion, Brandon Walker, Head of Business Development at Amelco said:

“I’m delighted to announce that Amelco has added another licence to our growing list of US states where will be doing business – highlighting our platform’s capability to meet any compliance requirement.

“As well as the Stars Group, we’re set to deliver Wildwood Casino’s first online sports betting offering, one of Cripple Creek’s most popular VIP-centric locations, with a series of further major sports wagering partnerships due to be announced later in the year.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

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Compliance Updates

GiG Secures Sports Betting License in Colorado for WSN.com

George Miller

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GiG Secures Sports Betting License in Colorado for WSN.com
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Gaming Innovation Group (GiG) has further expanded its presence in the United States after receiving a Vendor Minor sports betting license for its flagship affiliate site WSN.com from the Colorado Limited Gaming Control Commission.

GiG Media is now active in seven US states through its flagship US-facing sports betting website World Sports Network (WSN.com).

GiG was granted its first affiliate vendor registration in January 2019 for the state of New Jersey. This was followed in December 2019 by a certificate of registration for sports wagering in Indiana. In February 2020, GiG secured authorisation from the Pennsylvania Gaming Control Board to provide affiliate services in the Keystone State.

Jonas Warrer, Managing Director of GiG Media, said “We are delighted to further strengthen our position in the US with this latest license approval. WSN.com continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”

Colorado became the 18th state to legalise online sports betting in the US in May 2020. The online sports betting market in the centennial state is estimated to reach approximately $200 million in annual revenue at saturation, according to H2 Gambling Capital.

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