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Red Knot flies in for a new take on sports betting and gaming PR From

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Red Knot flies in for a new take on sports betting and gaming PR From
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Red Knot Communications, a new boutique PR and marketing agency, has been launched to breathe new life and innovative content into both B2B and B2C campaigns.

Kick-started by a senior team of media and industry specialists whose combined experience spans the overlapping domains of sports, betting and gaming – alongside broader backgrounds in multimedia entertainment, sponsorship and publishing – Red Knot is bringing a fresh approach to public relations and marketing solutions in a sometimes staid sector.

Red Knot’s range of services includes digital communications, design and PR, including crisis communications, brand development, ambassador management, tactical thinking and strategic global marketing campaigns.

The start-up’s idea was realised by Rich Thorp, former biz-dev director of FSB, and Camilla Wright, co-founder of influential media and entertainment brand Popbitch and regular contributor across digital, broadcast and print media. Red Knot already has an international scope, thanks to offices in London, Manila and Hong Kong, while its senior management team brings unrivalled cross-platform expertise, covering established and emerging markets in Europe, Asia, and North and South America.

Romilly Evans, former head of sports and betting content at IG Group, joins as content partner, having worked in PR and multimedia with companies as varied as The Telegraph, ITV Sport, talkSPORT, Bloomberg and The European Tour. Red Knot’s team is completed by Andy Clerkson, an expert in technology development and product strategy, who has overseen many companies’ successful transition from start-up to scale-up stage. Clerkson has spent three decades building global brands in media, sports betting and gaming, notably managing Maxim magazine at its height, founding Grand Parade and helping The Stars Group and FOX Sports set up FOX Bet in 2019.

This eclectic blend of backgrounds is unique in the industry, allowing Red Knot to draw from decades’ worth of experience working with some of the biggest names in media, while also standing at the intersection of the global growth that was accelerating across the betting and gaming worlds before the slowdown hit. Red Knot operates across channels and worldwide markets, enabling its clients to tell the story of their varied businesses to targeted audiences via exactly the right platform.

Camilla Wright, partner at Red Knot, said: “The gaming and sports betting industry across the world was facing unparalleled headwinds in 2020 even before the COVID-19 outbreak. Media, public opinion and regulatory challenges haven’t gone away, but brands will increasingly be judged on how they behave during these uncertain times. Red Knot can help you understand and respond to this evolving environment, helping you shape the way the world sees you – wherever you are and wherever you want to do business.”

Rich Thorp, partner at Red Knot, added:“PR and marketing have always been a logical extension of my business development background, so it’s great to assemble a team which is equally passionate about PR. Our sector has always been so resilient and innovative that we stand a better chance of quickly adapting to a new normal. As with any period of uncertainty, there are both challenges and unexpected opportunities, so the key is marshalling your resources to make your business as anti-fragile as possible. And Red Knot is perfectly placed to assist with both messaging and strategy, working as we do from a nimble, distributed model which already extends from East to West.”

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LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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