Press Releases
SportCaller goes Flat out with Tote Ten to Follow
Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season
SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.
Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.
Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.
Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.
SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.
Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.
Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.
“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”
Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.
“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”
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Springbok Casino’s Wild November Feature ‘Backyard Gangsters’ Offers 25 Free Spins on new Clue Chronicles: Mirror Mansion slot
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hinterzimmer.io Partners with Tangelo Games to Deliver Engaging Social Slots Content to Sweepstakes and RMG Casinos
hinterzimmer.io, a cutting-edge Remote Gaming Server (RGS) platform provider designed and created by industry veterans, is excited to announce a new partnership with Tangelo Games, an award-winning leader in social casino gaming. This collaboration will enable online casino operators and publishers to bring best-in-class social slots content to sweepstakes and real-money gaming (RMG) casinos. Tangelo Games’ extensive library of popular, proprietary social slot titles has captivated players in the U.S. and Europe for over a decade. With studios in Barcelona and Tel Aviv, Tangelo is widely recognized for its engaging, high-quality social casino experiences.
The partnership allows Tangelo Games’ content to be ported, hosted, and distributed through hinterzimmer.io for both RMG and social casino operators and publishers, simplifying the integration and delivery processes.
By leveraging their combined expertise, hinterzimmer.io and Tangelo Games have curated an exclusive selection of premium game titles—such as Goddess of Love, Get Rich, and Golden Unicorn—for an expanded global audience. Each of these games has achieved widespread success within the social casino sphere, and now hinterzimmer.io’s integration partners can offer this unique content to their player base, leveraging their access to exclusive content to differentiate their offering to players.
Robert Lenzhofer, CEO of hinterzimmer.io, said “This partnership is especially meaningful, as it allows us at hinterzimmer.io to distribute slot games that have been enjoyed by millions of social casino players worldwide. These titles are bound to be a hit across all gaming platforms. We’re thrilled to help Tangelo Games reach a broader audience, leveraging our distribution network to introduce their beautifully crafted games to even more players and to provide our partners with unique, exclusive content.”
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QiH Group completes C-suite hiring spree with new CFO appointment
QiH Group has been in the betting and gaming trade press frequently for its exciting yet steady growth the past few months – mainly in scouting and appointing the best-in-class talent from within the industry.
The latest talent acquisition in the iGaming group’s repertoire is finance and industry stalwart Simon Winder, who joins after seven years with Spotlight Sports Group (SSG). Winder, who has an impressive record in finance, including half a decade with the Football Association as well as time in the music and television industry.
As part of the new C-suite layer in the UK side of QiH’s business, Winder will use his growth-oriented financial expertise to support the business’s rapid growth, set out longer-term finance strategies and work with each department to achieve overall P&L goals.
Jamie Walters, CEO and co-founder of QiH Group, said that Winder’s appointment completes the C-level scaling the business set out to achieve at the beginning of FY 2024-2025.
“We’ve made no secret of the fact that our business is growing fast. FY2023 delivered 75 percent growth in both revenue and profit and 2024 is on track to achieve the same again,” Walters explains. “Simon is an integral part of the formula we need to support this growth and to help take QiH Group into the next phase of our business. Massive thanks to our incredible HR Director, Andrea Talreja, and her incisive and insightful executive search that has brought us the support at C-level that we need to forge ahead.”
Winder, who will take up his post 1 November 2024, said: “After a wonderful and rewarding seven years with SSG, it’s great to be moving to a young company with the reputation for innovation, growth and compliance that QiH Group has. Having watched the affiliate’s progress from the outside these past four years, it will be extremely fulfilling to be part of the action!”
Winder joins newly appointed CMO David Murphy, CTO Sachin Saxena and COO Andrew Lee in managing the company from the London office, but across both the Skopje and London teams.
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For more information on QiH, Simon or to arrange an interview, please contact: [email protected] or [email protected]
About QiH Group
Founded in 2014, QiH is an innovative and industry-leading digital marketing business in the iGaming industry. With offices in London, UK and Skopje, North Macedonia, we specialise in digital marketing within the iGaming industry in multiple markets around the globe. Our companies include: Digital Adventures, with its suite of iGaming aggregator brands that deliver traffic to the biggest operators in the industry; Wizard Interactive, an affiliate partner for top-tier US-based online casinos looking for high-quality traffic and Tau Marketing Services, a suite of three consumer-facing, multi-geo casino brands run through the Aspire network.
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