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SportCaller goes Flat out with Tote Ten to Follow

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Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season

SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.

Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.

Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.

Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.

SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.

Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.

Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.

“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”

Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.

“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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