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SportCaller goes Flat out with Tote Ten to Follow

George Miller

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Sportsbet.io teams up with SportCaller for landmark FTP-crypto partnership
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Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season

SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.

Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.

Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.

Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.

SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.

Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.

Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.

“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”

Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.

“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”

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Betway and Surrey CCC announce partnership

George Miller

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Betway and Surrey CCC announce partnership
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Global online betting and gaming company Betway and Surrey County Cricket Club are proud to announce their new partnership agreement.

As one of the leading counties in English cricket, Surrey showcases some of the best international and English cricket talent at the globally renowned Kia Oval. Producing the likes of Rory Burns, Ollie Pope and Jason Roy, this announcement will see Betway gain access to Surrey CCC talent.

The agreement will also see venue branding at all domestic and international matches, as well as the bookmaker’s logo on all Vitality T20 Blast shirts.

Joining Betway’s impressive cricket portfolio which already includes Cricket South Africa, Cricket West Indies and Kevin Pietersen, this announcement solidifies the brand’s status as the leading online bookmaker within cricket globally.

Anthony Werkman, CEO of Betway said: “We are extremely happy to be announcing our partnership with the Surrey County Cricket Club. It enforces our continued commitment to cricket and we can’t wait to watch the team compete in the Vitality T20 Blast, LV= Insurance County Championship and Royal London One Day Cup.”

Kevin Pietersen, Brand Ambassador for Betway said: “It’s great to see Betway and my old county Surrey going into partnership. I had a great time at the Oval. The atmosphere there is fantastic and always helps to make the cricket an exciting spectacle.

“Surrey are competing for three different county titles, as well as hosting the fourth match of a blockbuster Test series between England and India. It looks set to be a memorable summer of cricket.”

George Hampson, Head of Corporate Sales at Surrey County Cricket Club and The Kia Oval, said: “As we look forward to a hugely exciting season at The Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies.”

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Tom Horn Gaming expands its European footprint with Paf link-up

George Miller

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Tom Horn Gaming expands its European footprint with Paf link-up
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Tom Horn Gaming, an igaming software supplier, announced today its latest content partnership with the Nordic based operator Paf which will further strengthen its local coverage of European markets.

Building on Tom Horn’s strong growth momentum and expanding product offering, this link-up further enhances the provider’s ability to rapidly engage strategic clients across a number of existing and new regulated markets.

“Joining forces with Paf provides a gateway to a number of jurisdictions, especially in the Nordics, where we are seeing increasing demand for our games. The partnership with the leading responsible operator strengthens our services footprint and facilitates further market penetration.

We are thrilled to be introducing our games to the operator’s wide base of players and very much look forward to watching our partnership grow and flourish going forward, “ said Ondrej LapidesCEO at Tom Horn Gaming.

“Tom Horn Gaming have the experience, the technology, the mindset, the scale and the team to provide the best-in-class gaming content to our players. Over the years the provider has focused on building the games that are well-received by players in local markets.

They always offer a superb and fresh experience, well-informed by player preferences and habits, and we’re excited to be rolling them out across our brands,” added Eric CastroHead of Content, Casino & Games at Paf.

Under the terms of the agreement the brands of Paf and Paf Multibrand Ltd. will initially offer its players a selection of Tom Horn Gaming’s titles, with the remainder of its award-winning portfolio to follow suit soon after. Players can look forward to gaining access to popular titles like 243 Crystal Fruits, Sweet Crush and Wolf Sierra.

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Snabbis.com Launches Full Sportsbook Through Metric Gaming

George Miller

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Snabbis.com Launches Full Sportsbook Through Metric Gaming
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Metric Gaming, the innovative B2B sportsbook platform and services provider, has powered another complete sportsbook launch following the successful debut of Snabbis sports betting service. The European sportsbook, which comes two years after its online casino launch, will be made available and fully localised in each country the brand operates in.

Snabbis’ sportsbook will offer players an enhanced customer service experience via Metric Gaming’s in-play personalisation engine, while an optimised back-end can process more than 2,000 bets per second.

“We are pleased to have our Sportsbook live and are confident we have a product led platform that we are able to differentiate; allowing us to compete for market share,” said Max Falkman, Snabbis’ Managing Director.

“Our future plans align well with Metric’s and we have every confidence in Metric’s cloud-based technology and we’re looking forward to a long and successful relationship.”

Metric Gaming’s complete sportsbook product is a multi-tenant platform, which houses multiple operators while allowing them to maintain complete independence. It enables individualised odds and risk set-up for each tenant by configuring more than 20 custom parameters and can provide a customised or templated user interface.

The sportsbook allows pricing autonomy for every market and every selection, a vital advantage as international brands consider localised marketing campaigns and taxation rules.

“We’re thrilled our partners at Snabbis have entrusted us with their entry into the sportsbook vertical. Snabbis will benefit from a best-in-class sportsbook proposition that will bring a market-beating product to their players,” said Jim Supple, CEO of Metric Gaming, which is licensed in the UK and Malta.

“The Metric Gaming complete sportsbook product synchronises perfectly with their expansion plans across multiple territories. Its localisation capability will give them a significant competitive advantage over their rivals, and we’re excited to have the opportunity to contribute to Snabbis’ success.”

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