Greentube cements Romanian position with Game World launch

Greentube, the NOVOMATIC Interactive division, has further expanded its footprint in Romania after going live with local operator Game World.

The operator now has access to Greentube’s extensive games portfolio following a successful integration with the ORYX iGaming platform. Iconic online slots from the NOVOMATIC “Classics” series such as Sizzling Hot^TM deluxe, Book of Ra^TM  deluxe and Lucky Lady’s Charm^TM deluxe are live with the operator, as well as recent smash-hits Diamond Link™: Mighty Elephant and Romeo & Juliet – Sealed with a Kiss™.

The deal is part of Greentube’s existing partnership with Stanleybet who operates the Game World Group brands in Romania. Game World has been running land-based casino activities in Romania since 1999 and operates the largest gambling hall in the country, Game World Bucharest Mall, where its extensive customer base is already familiar with NOVOMATIC’s land-based titles.

Greentube has significantly grown its presence in the country over the last few months after signing deals with several licensed operators including Baumbet and Mozzartbet. 

Michael Bauer, CFO/CGO of Greentube, said: “The Romanian market is going from strength to strength for us, with our content proving very popular with a wide demographic of local players. We are thrilled to now go live with yet another well-established local brand and we look forward to working together to provide players with an exciting and thrilling gaming experience.” 

Attila Török, Strategy Director at Game World, said: “Greentube’s fantastic games portfolio offers a combination of the strong land-based titles that our customers have a great affinity to, together with the latest online releases which offer innovative features and exciting game play. Its diverse range of content will be a valuable addition to our existing offering.”