Central Europe
SIS secures exclusive Czech and Hungarian racing deals
![SIS reaches agreement to add premium horse racing content from Italy](https://europeangaming.eu/portal/wp-content/uploads/2019/03/SIS-Kranji.jpg)
Leading supplier becomes sole live pictures and data distributor of Czech and Hungary’s biggest horse racing events
SIS (Sports Information Services), the leading supplier of 24/7 betting services, has further expanded its horse racing portfolio having signed agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing, to become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.
As part of these new deals, SIS will broadcast at least 300 races across the year from four of the biggest racecourses in the Czech Republic – Prague, Most, Pardubice, and Karlovy Vary, and 265 races a year from Hungary’s Kincsem Park.
The exclusive rights package includes some of Eastern Europe’s most high-profile races, including the world famous Velká Pardubická on 11th October.
The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels, which provide a betting event every three minutes.
These latest deals further enhance SIS’s market-leading portfolio of international racing, with now over 30,000 races from 6 continents including racing from UK, Ireland, Argentina, Australia, Chile, Dubai, Germany, Singapore, and the US.
William Morris, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
Vicki Gibbins, Operations and Sales Director at LAB, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Many bettors will be aware of our world-famous race, Velka Pardubicka and we are excited that thanks to this deal with SIS more bettors from all over the world will be able to enjoy and wager on it.”
Istvan Pecsi, Managing Director at Kincsem Park, said: “Working with a market leader like SIS will help raise the profile of Hungarian racing around the world.
“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”
Central Europe
MightyTips announces collaboration agreement with Merkur Bets
![MightyTips announces collaboration agreement with Merkur Bets](https://europeangaming.eu/portal/wp-content/uploads/2024/07/90kkamblxcu0uhz7awdbfi.jpg)
MightyTips has announced a brand-new partnership with Merkur Bets targeting German-speaking bettors across Germany.
The move aims to expand the customer base for Merkur Bets, which is striving to build its position as a leading player in several Central European countries.
The exclusive partnership with the MightyTips platform – a tips and predictions hub – is hoped to boost acquisition rates in the region ahead of what is likely to be a busy conclusion to the summer.
The Olympics, the new Bundesliga and Premier League season, and other major sporting events are to take centre stage, with more people than ever engaging with sports betting.
After ten years of operating as XTiP, a recent rebranding means it is now known as Merkur Bets. The sports betting experience has been modernised, as the website now provides an updated design, faster loading times, and enhanced user-friendly navigation.
The change was announced by operators Merkur Group earlier in the year and included a fresh logo and redesigned aesthetics across both its online and physical outlets.
Stefan Bruns, CEO of Online Gambling and Sports Betting at Merkur Group, cited it as a new beginning for the company: “The renaming of XTiP to Merkur Bets is not only a new beginning, it also offers the opportunity to establish a completely renewed approach to sports betting within the Merkur Group.”
Since 2013, Merkur Group has been one of the leading operators in Germany. Its origins stretch back to 1957, when it was founded as a family-owned business by Paul Gauselmann.
Eugene Ravdin, MightyTips Communications and Marketing Manager said: “We are delighted to collaborate with Merkur Bets. They are one of the biggest betting companies in Europe and our services can further solidify their reputation as a leading player in this sector.”
Martin Collins, Head of Affiliates at Merkur Group added: “We are very pleased to continue our work with the MightyTips team. Both sides bring great knowledge to the table for our core markets, and we look forward to a long-term beneficial partnership.”
Central Europe
SYNOT Successfully Entered the Swiss Market with Casino Products
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/8-9.jpg)
SYNOT, a leading provider of gaming systems and casino equipment, has entered the Swiss market with the installation of its products at Casino Admiral Mendrisio.
The first installation included a set of Eclipse FL-32 cabinets with the latest version of the Firebird Red gaming system. This version offers a range of original games including 6 Hold & Respin titles and over 40 classic games. Shortly after the successful first installation, the company also launched Firebird slots at the St. Gallen Casino.
“The Swiss market is one of the most lucrative casino markets in Europe and therefore we consider this launch a great success. The market is highly regulated and competitive. In addition, operating gaming equipment in this country requires GLI-11 certification, including the appropriate certification transfer for the Swiss market. Of course, our company meets all these requirements,” Miroslav Valenta Jr., Sales Director of the SYNOT Group, said.
SYNOT already operates online slots in the Swiss market in cooperation with several operators. Now these popular games will also be available in land-based casinos, specifically in the Firebird Red gaming system. With this step, SYNOT continues its omni-channel strategy, which includes both online and land-based sectors.
“We have high ambitions. Our goal is to gradually bring our products to all casinos in Switzerland. We are seeing an active interest in our products, which we are very pleased about. We also have strong support from our distributor. We are cooperating with our exclusive distributor for Germany and Switzerland – the company E-Systems,” added Miroslav Valenta Jr.
“After many positive feedbacks from German casinos throughout the past years, it soon became our combined goal to also enter the competitive Swiss market, which we have successfully achieved now! Many thanks go to our long-term partner Casinò Admiral Mendrisio, who acted quickly and therefore was able to celebrate the debut of SYNOT’s great cabinets & games in all of Switzerland. We’re looking forward to many more launches in other Swiss casinos in the near future and we’re confident that SYNOT will become an inherent part of the Swiss market product mix,” Thomas Steuer, Sales Director of E-Systems, said.
Central Europe
OKTO.CASH expands in Germany with bet-at-home go-live
![OKTO.CASH expands in Germany with bet-at-home go-live](https://europeangaming.eu/portal/wp-content/uploads/2024/07/bet-at-home.001-e1720708275581.png)
OKTO announced the launch of its advanced cash-to-digital payment solution, OKTO.CASH with bet-at-home, a renowned and established operator in the German iGaming market. This collaboration marks a significant milestone for OKTO, expanding its footprint in Germany and further solidifying its reputation as an innovator in cash-to-digital solutions for iGaming enthusiasts.
OKTO.CASH offers bet-at-home users a hassle-free way to consume iGaming services with cash in real-time. Leveraging OKTO‘s always growing network of over 14,000 points of sale across Germany, including well-known brands such as Aral, Deutsche Post, Esso, Kiosk, Lotto, Shell, and many others, users can effortlessly convert physical cash into digital currency. This streamlined process provides a secure, fast, and easy-to-use top-up method that caters to the preferences of the market.
Richard Greslehner, Head of Product at bet-at-home Internet Ltd commented: “This partnership underscores our dedication to delivering cutting-edge and convenient payment solutions for our customers. With OKTO.CASH, users can now seamlessly deposit their physical cash into their online bet-at-home accounts at their favourite everyday stores.”
“We are thrilled to partner with bet-at-Home for the launch of OKTO.CASH in Germany,” said Mikhail Ovsepyan, Head of Germany at OKTO. “This collaboration underlines our dedication to expanding our presence in the German market and delivering cutting-edge payment solutions that meet the needs of iGaming enthusiasts. We look forward to revolutionizing the gaming payment experience and providing unparalleled convenience and security to users.”
OKTO‘s expansion in the German region follows the approval of both OKTO.WALLET and OKTO.CASH by the German Gaming License Authority (GGL) last year. Embedded into the merchant’s app or website, OKTO.CASH provides users with the fastest and most direct method to upload cash online, eliminating the need for third-party apps. Users can select OKTO.CASH as their payment method, choose the deposit amount, and select the nearest location from over 14,000 points to top up their accounts safely and in real-time.
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