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SIS secures exclusive Czech and Hungarian racing deals

George Miller

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SIS and Greyhound Racing Ireland extend existing agreement
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Leading supplier becomes sole live pictures and data distributor of Czech and Hungary’s biggest horse racing events

SIS (Sports Information Services), the leading supplier of 24/7 betting services, has further expanded its horse racing portfolio having signed agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing, to become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.

As part of these new deals, SIS will broadcast at least 300 races across the year from four of the biggest racecourses in the Czech Republic – Prague, Most, Pardubice, and Karlovy Vary, and 265 races a year from Hungary’s Kincsem Park.

The exclusive rights package includes some of Eastern Europe’s most high-profile races, including the world famous Velká Pardubická on 11th October.

The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels, which provide a betting event every three minutes.

These latest deals further enhance SIS’s market-leading portfolio of international racing, with now over 30,000 races from 6 continents including racing from UK, Ireland, Argentina, Australia, Chile, Dubai, Germany, Singapore, and the US.

William Morris, Head of International Horse Racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.

“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”

Vicki Gibbins, Operations and Sales Director at LAB, said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.

“Many bettors will be aware of our world-famous race, Velka Pardubicka and we are excited that thanks to this deal with SIS more bettors from all over the world will be able to enjoy and wager on it.”

Istvan Pecsi, Managing Director at Kincsem Park, said: “Working with a market leader like SIS will help raise the profile of Hungarian racing around the world.

“Through this new exclusive deal, we are sure that more people than ever before will be able to see the exciting action from our racecourses.”

 

Central Europe

GAMOMAT nominated for prestigious German Brand Award 2021

George Miller

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GAMOMAT nominated for prestigious German Brand Award 2021
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GAMOMAT, one of the leading independent slot game developers, has been nominated in the ‘Brand Communication – Web & Mobile’ category at the German Brand Awards 2021. The ‘Excellence in Brand Strategy and Creation’ nomination is for the company’s outstanding website gamomat.berlin. “The German Brand Award is one of the most important brand awards in the German-speaking realm. Our nomination for the company website, within the ‘Excellence in Brand Strategy and Creation’ category is a fantastic achievement”, says Sabine Müller, Chief Design Officer of Berlin GAMOMAT Development GmbH.

Last year the Berlin-based agency Less Rain helped redesign the GAMOMAT website to incorporate a modern, clear brand identity which is both colourful and playful. The site takes inspiration from the very people, GAMOMATIES, who make GAMOMAT great. It reflects the world of GAMOMAT products and draws visitors into the site through expansive images, eye-catching colours and interactive animated headlines.

A series of in-depth produced podcasts form the heart of the website. Here GAMOMATIES openly talk to the audience about personal passions, cultural interests and what values inspire them. This window into company values and experiences shows GAMOMAT to be the professional, serious and value-oriented employer it strives to be.

The German Brand Award was launched by Germany’s design and brand authority and is judged upon by a top class panel of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The awards receive 1,200 entries and submissions are evaluated according to the criteria of independence and brand typicity, brand distinctiveness, differentiation from the competition and target group relevance. Official results will be revealed in June 2021.

Sabine Müller continued: “The relaunch of the site was an intensive process of exploring company values and corporate identity. This German Brand Award recognition encourages us to continue our  brand management and effective brand communication together with our partner Less Rain.”

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Central Europe

Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards

Niji Narayan

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Fortuna Zakłady Bukmacherskie Wins Best Bookmaker Title at 2020 Polish Bookmakers Awards
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Fortuna Zakłady Bukmacherskie has won the Best Bookmaker title at 2020 edition of Legalni Bukmacherzy’s Polish Bookmakers Awards.

The Polish arm of Czech gambling group Fortuna Entertainment Group took home the Best Offer and Responsible Bookmaker titles too and claimed a joint Best Marketing prize with forBET.

Also, Fortuna employee Igor Kośliński was honoured with the Best Affiliate Manager Award as the bookmaker swept five awards out of eight different categories.

A total of 12 categories were included at this year’s Awards, with the nominees and winners decided by a group of top experts within the Polish betting and gaming industry. Meanwhile, the winner of the Customers Choice Award was voted by the players as legalnibukmacherzy.pl.

Adam Bieliński, CEO of iGamingNuts – the company behind Legalni Bukmacherzy, said: “The previous year was very specific. All of the assumptions concerning acquisition and marketing strategies had to be changed due to the cancelation of major sports events and suspension of games in top leagues.

“The whole industry approached the subject in a creative way – the bookmakers extended their offers, introduced new marketing activities, and most importantly, they did not abstain from improving their products.”

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Central Europe

IDnow Acquires identity Trust Management AG, a Leading Identity Verification Provider in Germany

George Miller

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IDnow Acquires identity Trust Management AG, a Leading Identity Verification Provider in Germany
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IDnow a leading provider of Identity Verification-as-a-Service solutions, today announced that it has agreed to acquire identity Trust Management AG, a leading international provider of digital and offline identification solutions from Germany. This is IDnow’s second acquisition in the last six months and marks a significant milestone on IDnow’s path to becoming one of the leading identity platforms in Europe.

identity Trust Management AG has established itself as a key player in the German identity market over the last decade, with a particularly strong reputation and portfolio of clients across the telecommunications and insurance verticals. This transaction will further expand the portfolio of verification methods offered via the IDnow platform. The combined product portfolio will offer one of the broadest sets of identity verification methods available in the European market, ranging from automated to human-assisted and from purely online to point-of-sale. All these methods will be made available via the unified IDnow platform.

For the last few years, IDnow’s success has been fueled by strong organic growth and an increasing demand for digital solutions in the market. The acquisition of identity Trust Management AG will allow IDnow to expand into new industry verticals and provide its services to a broader customer base throughout Germany and beyond.

“identity Trust Management AG has built an impressive company both in terms of product portfolio and client relationships,” said Andreas Bodczek, CEO at IDnow. “We have known the leadership team for years and have established a partnership rooted in deep loyalty and mutual understanding. We are excited to welcome identity Trust Management AG’s talented team to the IDnow family and look forward to combining the strengths of both companies to create a unified, market-leading brand.”

“This combination unites the power of IDnow’s innovative technology with identity Trust Management AG’s diverse set of capabilities to create a differentiated identity verification platform,” said Uwe Stelzig, CEO at identity Trust Management AG. “Together, we will be well-positioned to achieve our joint vision of providing clients with a unique, one-stop solution for identity verification.”

IDnow will retain identity Trust Management AG’s Düsseldorf location as well as its employees.

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