Asia
Crazy Sports Joins JD Convenience Stores to Introduce Sports Lottery New Retail Business across China
One of China’s top 100 internet companies, V1 Group Limited, is pleased to announce that the wholly owned subsidiary of the Group, Beijing Crazy Sports Management Company Limited (“Crazy Sports”), has entered into a strategic partnership with Suqian Jingdong Derui Enterprise Management Co. Ltd. (“Suqian Jingdong”) to introduce sports lottery new retail services into JD Convenience Stores in China. The parties will promote the development of sports lottery new retail business, riding on the wave of upcoming major sports events to seize market opportunities and promote the “buy sports lottery at convenience stores” lifestyle.
JD Convenience Stores is one of the series of innovative smart stores forged by JD New Markets; which focuses on upgrading traditional small and medium-sized stores across China, providing them with the brand of JD, as well as strengthening the uniformity in six aspects including store image, store management control, facilities configuration, service standards, product planning and logistical delivery; to fully refined consumer experience. It joint hands with Crazy Sports to combine the strengths of both parties, to commence sports lottery new retail business and forge “All-purpose convenience stores” by installing sports lottery terminals in JD Convenience Stores throughout the country; to provide sports lottery sales and related services for the vast lottery players in the country. JD Convenience Stores now cover all administrative regions in China except Hong Kong, Macau and Taiwan, and has initiated comprehensive coverage at airports, train stations and highway service stations. According to public information, JD Convenience Stores’ geographical coverage will also expand into rural villages, towns and counties. This will effectively carry the sports lottery new retail business of Crazy Sports to third- and fourth-tier cities and towns, thus reaching even more new users.
During the first half of 2020, Crazy Sports has also signed cooperation agreements with other convenience stores including Shenzhen China Resources Vanguard , Dalian Lianhua Quik and Shanghai 007. Together with the 12 chain enterprise lottery sales channels that has been previously announced by Crazy Sports such as Guangdong 7-Eleven, Bianlifeng, Haolinju, and Jiajiayue, it will continuously install sports lottery terminals at sales channels in each province and municipal city to provide convenient sales channels of sports lottery tickets for residents.
The new retail business of Crazy Sports will provide lottery sales and related services for vast sports users, and act as an entry point for our lottery recommendation services ”Crazy Red Insights” to form a closed-loop commercial system. With this strategy in place, Crazy Sports has succeeded in becoming a large and unique internet sports community and lottery information distribution platform in China leveraging its core lottery user data and further refined the structure of its comprehensive online and offline sports community and lottery e-commerce ecosystem, thereby allowing users to participate in sports and sports lottery activities via multiple channels. This strategy is also capable of driving fission growth among the online and offline user base and creating a new retail model featuring online to offline user redirection and consumption through both channels, thereby bringing a positive prospect of quick linear growth.
As the five upcoming major tournaments resumes, it is expected that the sports lottery industry will see a ”retaliatory” rebound with huge commercial potential. The 2021 Tokyo Olympics, European Cup, Copa America, 2022 Beijing Winter Olympics and Qatar World Cup will bring enormous opportunities to the development of sports and lottery businesses. Crazy Sports will accelerate its offline layout to seize the resources in the lottery new retail market.
Mr. PENG Xitao, Joint Chief Operations Officer of V1 Group Limited and Chief Executive Officer of Crazy Sports, said, “Crazy Sports is very honoured to be in this cooperation with JD to bring lottery new retail services into JD Convenience Stores, which will not only facilitate sports lottery users to purchase sports lottery tickets easily, but also strengthen the development of Crazy Sports’ offline physical sports lottery sales network, thus expanding our user base. Looking forward, Crazy Sports will continue to form partnerships with different parties and establish more chain enterprise sales channels and ”365 Smart Stores” to attract more offline traffic, which could then convert into online users to propel the development of our sports lottery new retail business, and seize the huge potential of the upcoming major sports events.”
Dr. ZHANG Lijun, Chairman of the Board of Directors of V1 Group Limited, said, “The partnership between Crazy Sports and JD coincides with the 15th anniversary of VODone Information Engineering Group Co., Ltd, a core enterprise of V1 Group Limited. We have composed remarkable stories of success in the past 15 years, and we will start another grand new chapter today! I believe, with the solid support from our numerous users, the passionate work of our employees, as well as the confidence and support from our shareholders, V1 Group will make life better and happier; thus creating greater value for our users, employees and shareholders!”
SOURCE V1 Group Limited
Asia
MelBet Appoints Bollywood Actress Sherlyn Chopra as its New Brand Ambassador
International iGaming company MelBet has appointed Sherlyn Chopra, one of India’s famous and glamorous actresses, as its new brand ambassador.
As a brand ambassador, Sherlyn would be involved in creating exclusive content and promoting MelBet in international markets.
Sherlyn Chopra is known for her significant success in the film and television industry. Her work, including her role in the psychological thriller, Red Swastik, made her popular in India. Sherlyn is actively involved in showbiz and continues to expand her horizons by doing popular web-series, music albums, short films, launching glamour and style apps and other creative projects.
“I am incredibly excited to become a part of the MelBet family. Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers,” Sherlyn Chopra said.
With this appointment, Sheryln joins other leading names, who represent MelBet in India and globally. MelBet believes that with her fearless approach to pushing boundaries, she embodies the innovative spirit that MelBet values – which led to her appointment. This partnership is expected to strengthen MelBet’s connection with sports enthusiasts, gamers and those passionate about the game, opening up new opportunities for clients and helping to further expand the brand’s reach across South Asia.
Asia
Savvy Games Delegation Joins More Than 30,000 Fans for Tencent and Hero Esports’ Honor of Kings Grand Finals in Beijing
The inaugural King Pro League Grand Finals 2024, the biggest esports event in China, drew more than 30,000 fans to a sold-out Beijing Workers’ Stadium on Nov 16. A delegation from Savvy Games and the Esports World Cup Foundation also joined the iconic event hosted by Chinese tech giant Tencent and the largest esports company in Asia, Hero Esports (formerly known as VSPO).
HRH Prince Faisal bin Bandar bin Sultan Al Saud, Vice Chairman of Savvy Games Group (Savvy); Brian Ward, CEO of Savvy; and Ralf Reichert, CEO of the Esports World Cup Foundation, attended the tournament where two top Chinese esports teams competed for the inaugural Holy Dragon Cup and a record prize pool.
A total of 70 million rmb ($9.8 million) was awarded to the top 12 teams who advanced through the rounds of the six-week-long tournament. The final showdown was between Chengdu All Gamers and Chongqing Wolves, where Chengdu All Gamers emerged victorious in a best-of-seven series and took home 22 million rmb ($3.1 million) in prize money.
King Pro League, the premier esports league for Tencent’s hit game Honor of Kings, is the biggest esports league in Asia. Honor of Kings is the world’s most popular mobile game with more than 100 million daily players. Hero Esports has been the organizer of KPL tournaments since the league was first launched in 2016.
This year marks the inaugural KPL Grand Finals, which replaces the Honor of Kings International Championship for Chinese Honor of Kings competitors and features the top teams from across China, one of the biggest esports markets in the world with the most players. Events were held at arenas in Chengdu, Hangzhou and Changsha, with the Grand Finals event being held in Beijing.
The popularity of esports is growing rapidly around the world, encouraged by government support in a number of countries and new products and technology. According to a Frost & Sullivan Report, the market size of the esports gaming industry has experienced a significant increase at a CAGR of 15.2% from US$29.8 billion in 2017 to US$52.6 billion in 2021, and is expected to increase further at a CAGR of 12.1% from US$57.9 billion in 2022 to US$102.4 billion in 2027.
The report also shows that the number of gamers globally has experienced a significant increase at a CAGR of 7.1% from 2.3 billion in 2017 to 3.1 billion in 2021, and is expected to further increase at a CAGR of 5.5% from 3.3 billion in 2022 to 4.3 billion in 2027.
Danny Tang, CEO and Co-Founder of Hero Esports, commented: “Hero Esports is proud to have been a part of the first King Pro League Grand Finals, which is an example of the high calibre esports tournaments that fans and players everywhere deserve. The strong enthusiasm we’ve seen for this event in its first year is a testament to the significant growth of interest in this sport and the support of our high-profile sponsors. The atmosphere in the arena was electric and we congratulate the Chengdu All Gamers in winning the inaugural Holy Dragon Cup.”
Hero Esports, formerly known as VSPO, is a leading player in the global esports industry, collaborating with major game developers and global brands and organizing tournaments for players and fans across the world. It is the biggest esports tournament operator in Asia, having hosted 86 tournaments in the region in 2023, of which 62 were in China, compared with a total of 77 tournaments in 2020, of which three were overseas. The company recently announced the Esports Asian Champions League (ACL), Asia’s new premier international esports tournament featuring multiple titles.
Sponsors of the King Pro League Grand Finals 2024 include Meituan, Snapdragon and SAIC Volkswagen and iQOO.
Asia
Natural8 India gives poker enthusiasts across the country a chance to become Asian Poker Tour (APT) champions from the comfort of their homes!
Ever dreamt of testing your skills at poker competitively, against some of the best poker players in Asia? If you have, then let it be a dream no more! Natural8 India is giving poker players across the country, both amateur and professional, a chance to win up to 20 Asian Poker Tour (APT) trophies with the biggest-ever online APT series with millions in prize pools: the APT Online 2024!
Having kicked off on November 10, the APT Online 2024 offers players a chance to win up to 20 APT trophies, including three exclusive and bespoke APT Online Lion Trophies, and millions in prize pools across the Main Event, High Roller, and Super High Roller tables. Natural8 India will also automatically enter all players participating in any APT Trophy events into the Lucky Draw Flipout at no extra charge, giving five top players a chance to win the APT Main Event Live Packages.
Speaking about the event, Kunal Patni, Executive Director and Country Head, Natural8 India, said, “The APT Online 2024 is an unparalleled opportunity for poker enthusiasts in India to experience the thrill of competitive poker on a grand stage. We are thrilled to bring this prestigious series to players across the country, giving them the chance to not only test their skills against the best and compete for APT trophies and massive prize pools. Our goal is to make top-tier poker accessible to everyone, and we hope to inspire a new wave of talent to rise through India’s growing poker community. We are excited with the response so far and are looking forward to even more players, whether seasoned pros or just starting on their poker journeys, to participate in the exciting, thrilling experience that the APT Online 2024 is shaping up to be!”
With all this available with buy-ins as low as INR 1,100 and from the comfort of your home, what are you waiting for? Visit Natural8 India today and sign up for the table right here, and get a chance to compete against other poker enthusiasts and earn glory by becoming an APT Trophy winner!
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