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Crazy Sports Joins JD Convenience Stores to Introduce Sports Lottery New Retail Business across China

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Crazy Sports Joins JD Convenience Stores to Introduce Sports Lottery New Retail Business across China
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One of China’s top 100 internet companies, V1 Group Limited, is pleased to announce that the wholly owned subsidiary of the Group, Beijing Crazy Sports Management Company Limited (“Crazy Sports”), has entered into a strategic partnership with Suqian Jingdong Derui Enterprise Management Co. Ltd. (“Suqian Jingdong”) to introduce sports lottery new retail services into JD Convenience Stores in China. The parties will promote the development of sports lottery new retail business, riding on the wave of upcoming major sports events to seize market opportunities and promote the “buy sports lottery at convenience stores” lifestyle.

JD Convenience Stores is one of the series of innovative smart stores forged by JD New Markets; which focuses on upgrading traditional small and medium-sized stores across China, providing them with the brand of JD, as well as strengthening the uniformity in six aspects including store image, store management control, facilities configuration, service standards, product planning and logistical delivery; to fully refined consumer experience. It joint hands with Crazy Sports to combine the strengths of both parties, to commence sports lottery new retail business and forge “All-purpose convenience stores” by installing sports lottery terminals in JD Convenience Stores throughout the country; to provide sports lottery sales and related services for the vast lottery players in the country. JD Convenience Stores now cover all administrative regions in China except Hong Kong, Macau and Taiwan, and has initiated comprehensive coverage at airports, train stations and highway service stations. According to public information, JD Convenience Stores’ geographical coverage will also expand into rural villages, towns and counties. This will effectively carry the sports lottery new retail business of Crazy Sports to third- and fourth-tier cities and towns, thus reaching even more new users.

During the first half of 2020, Crazy Sports has also signed cooperation agreements with other convenience stores including Shenzhen China Resources Vanguard , Dalian Lianhua Quik and Shanghai 007. Together with the 12 chain enterprise lottery sales channels that has been previously announced by Crazy Sports such as Guangdong 7-Eleven, Bianlifeng, Haolinju, and Jiajiayue, it will continuously install sports lottery terminals at sales channels in each province and municipal city to provide convenient sales channels of sports lottery tickets for residents.

The new retail business of Crazy Sports will provide lottery sales and related services for vast sports users, and act as an entry point for our lottery recommendation services ”Crazy Red Insights” to form a closed-loop commercial system. With this strategy in place, Crazy Sports has succeeded in becoming a large and unique internet sports community and lottery information distribution platform in China leveraging its core lottery user data and further refined the structure of its comprehensive online and offline sports community and lottery e-commerce ecosystem, thereby allowing users to participate in sports and sports lottery activities via multiple channels. This strategy is also capable of driving fission growth among the online and offline user base and creating a new retail model featuring online to offline user redirection and consumption through both channels, thereby bringing a positive prospect of quick linear growth.

As the five upcoming major tournaments resumes, it is expected that the sports lottery industry will see a ”retaliatory” rebound with huge commercial potential. The 2021 Tokyo Olympics, European Cup, Copa America, 2022 Beijing Winter Olympics and Qatar World Cup will bring enormous opportunities to the development of sports and lottery businesses. Crazy Sports will accelerate its offline layout to seize the resources in the lottery new retail market.

Mr. PENG Xitao, Joint Chief Operations Officer of V1 Group Limited and Chief Executive Officer of Crazy Sports, said, “Crazy Sports is very honoured to be in this cooperation with JD to bring lottery new retail services into JD Convenience Stores, which will not only facilitate sports lottery users to purchase sports lottery tickets easily, but also strengthen the development of Crazy Sports’ offline physical sports lottery sales network, thus expanding our user base. Looking forward, Crazy Sports will continue to form partnerships with different parties and establish more chain enterprise sales channels and ”365 Smart Stores” to attract more offline traffic, which could then convert into online users to propel the development of our sports lottery new retail business, and seize the huge potential of the upcoming major sports events.”

Dr. ZHANG Lijun, Chairman of the Board of Directors of V1 Group Limited, said, “The partnership between Crazy Sports and JD coincides with the 15th anniversary of VODone Information Engineering Group Co., Ltd, a core enterprise of V1 Group Limited. We have composed remarkable stories of success in the past 15 years, and we will start another grand new chapter today! I believe, with the solid support from our numerous users, the passionate work of our employees, as well as the confidence and support from our shareholders, V1 Group will make life better and happier; thus creating greater value for our users, employees and shareholders!”

SOURCE V1 Group Limited

 

Asia

Kabaddi Adda partners with FanCode to exclusively broadcast K7 Kabaddi Stage Up tournament

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Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans.

The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating from across Haryana. The 10 participating teams include 8 teams that made it through the K7 Qualifiers in March, and 2 additional wild card entries. Taking place at the Future Fighters Kabaddi Academy, Gurugram, each participating academy team will come in with a squad of 12 players and 2 officials.

Through collaboration with FanCode, Kabaddi Adda aims to bring back live kabaddi action to the fans who have been waiting for the sport to resume. Speaking on this, Suhail Chandhok, Co-Founder, Kabaddi Adda, said, “It’s been a challenging year for athletes and with the K7 Stage Up, we want to not only bring back the thrill of our own Sport of Kabaddi, but provide opportunities to budding players from top Kabaddi academies across the country. The collaboration with FanCode helps us reach out to Kabaddi fans on a massive scale but also provide a platform for talent across players, coaches and referees to showcase their skills, giving them exposure among fans and professional teams across India and Indian sub-continent.” 

FanCode, launched in March 2019, provides highly personalised experience across sports content, commerce and statistics to all sports fans through innovative technology. Since inception, FanCode has partnered with several domestic and international sports leagues and associations across multiple sports.

Talking about the partnership and comprehensive digital sports experience that will be offered during K7 Kabaddi, Prasana Krishnan, Co-Founder of FanCode, said, “We are excited to host and support Kabaddi’s comeback after a hiatus by live streaming all the action from K7 Kabaddi. To make it engaging, through innovative technology, we are creating a comprehensive live kabaddi experience where the fans can witness live streaming, fastest live scores with play-by-play information, real-time statistics, and much more.”  

The tournament will sport prizes for the winning team, ‘Super 6’ – top 6 players of the tournament, Best Raider, Defender and more. The 6 top teams from the tournament will move on to the K7 Finals, which is scheduled to take place at the end of this year.

Kabaddi Adda’s existing distribution network and strong connect will help amplify the content, with social reach to the massive kabaddi audience online. Being associated with the grassroot ecosystem of the sport, it will leverage expertise in data and automation tech to bring together the community. Recently, Kabaddi Adda even undertook an initiative ‘Mann ki Jeet’ to address and support the mental health wellbeing of kabaddi athletes and make them field-ready for upcoming tournaments like K7 Kabaddi.

For more details on K7 Kabaddi, including the full schedule, click here.

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Asia

China to Expand Blacklist of Overseas Gambling Destinations Again

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China to Expand Blacklist of Overseas Gambling Destinations Again
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China’s Ministry of Culture and Tourism has announced its plans to introduce a “third batch” of blacklist measures aimed at overseas tourist destinations that attract Chinese tourists for gambling activities.

The ministry also said it would work with several other government departments to “suspend tour groups and arrangement of tourist visas” for outbound travel to these destinations.

As with earlier official mentions of China’s overseas-gambling blacklist, the latest announcement did not identify the places concerned.

The ministry mentioned on Friday its previous approach of including several overseas destinations – in “two batches” – in its “blacklist system” for cross-border gambling tourist destinations. It said such an approach was to “better regulate the travel market” and “safeguard the lives and financial safety of Chinese citizens”.

“The Ministry of Culture and Tourism is to adopt a measure to blacklist a third batch of travel destinations, in response to the recent developments whereby some cities abroad have lured Chinese tourists for gambling activities,” stated the ministry.

It added: “The ministry will – together with the Ministry of Foreign Affairs, the Ministry of Public Security, the National Immigration Administration and the Civil Aviation Administration of China – adopt measures to suspend outbound tour groups and the arrangement of tourist visas for trips to these cities and attractions abroad that are on the ‘blacklist’; and reinforce the restrictive measures on business jets [travel] and charter services.”

The Ministry of Culture and Tourism also noted that the “blacklist” of travel destinations would be “dynamically adjusted” in accordance to any changes seen in overseas markets.

Under a new amendment in mainland China criminal law – with effect from March 1 – anyone who “organises” trips for mainland Chinese for the purpose of overseas gambling will be deemed to have committed a criminal act.

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Allan Phang joins Galaxy Racer as Chief Marketing Officer

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ALLAN PHANG ESPORTS GALAXY RACER
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Galaxy Racer (GXR), one of the fastest-growing esports organizations in the world, with its headquarters in Dubai, has announced the appointment of Allan Phang as its Chief Marketing Officer (CMO). Phang will lead the development of best-in-class strategic marketing plans to establish GXR’s brand presence on a global scale, including marketing initiatives from social media and digital campaigns to advertising, partnerships, and creative projects.

Galaxy Racer was founded in 2019 with an impressive roster of eleven esports teams in League of Legends, Dota 2, CS:GO, Fortnite, PUBG Mobile and Free Fire, with over 60 male and female esports athletes from 22 countries, with over 20 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 160 million followers and generating over 1 billion monthly views.

Paul Roy, CEO of Galaxy Racer said, “Allan is a highly-experience business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which we value immensely. As Galaxy Racer evolves into a lifestyle brand, I am confident with his cross-cultural leadership qualities, passion for innovative marketing and forward-thinking mindset, he will be able to take us to the next level as we aggressively continue our global expansion across continents.”

Allan Phang, CMO of Galaxy Racer added, “After interacting with Paul Roy, I realized the enormous potential and plans that Galaxy Racer has in store across the globe and I am truly excited to take on this new challenge as part of my career trajectory. The esports and gaming world is a sunrise industry and I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approach focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas.”

Phang was ‘Marketing Innovator of the Year – Finalist’ in the Marketing Excellence Awards 2020 and is a regular contributor on thought leadership pieces in various leading international marketing publications. Phang’s esports campaigns was highlighted as a success story and case study in ‘World Federation Advertisers (WFA) – Esports Special Report’ and garnered global coverage; being invited as a keynote speaker in TEDx Talks and global conferences in USA, Europe, Middle East and Asia to share on esports with marketers, business leaders and government officials.

Previously, Phang was in the corporate sector with AirAsia, one of the biggest airlines in Southeast Asia with over 200 planes and over 20,000 employees, for close to seven years and his roles included esports, regional marketing, ancillary income, employee engagement and internal branding, corporate culture, partnerships and business development. He was the Head of Esports at AirAsia, tasked by the co-founders to lead their esports strategic initiatives including the AirAsia Allstars Esports Club (esports club for employees), sponsorship activation for Mineski Dota 2 Esports Team and the World Electronic Sports Games (WESG) by Alisports, the sports arm of Alibaba Group.

Prior to AirAsia, he was the Regional Head of Marketing and PR for over a year at EVOS Esports, an esports organization with clients such as Visa, PUMA, Yamaha, Lazada and Domino’s Pizza.

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise!™ and Rainbow High, both featured in Netflix.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with GXR’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer is on hyper-growth mode and is actively hiring executive roles, including esports and gaming talents across the globe.

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