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Kambi and LeoVegas sign partnership extension

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Notice of Kambi Group Plc Extraordinary General Meeting 2023
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Expanded agreement will see other LeoVegas brands, including BetUK and 21.co.uk, move onto the Kambi sportsbook

Kambi Group plc, the leading global sports betting supplier, has agreed a multi-year extension to its partnership with award-winning operator LeoVegas.

Having been selected to power the LeoVegas sportsbook in 2016, the expanded relationship will see LeoVegas’ current range of sports betting brands – including BetUK and 21.co.uk – upgrading to the Kambi platform.

LeoVegas has leveraged Kambi’s open platform and wide variety of empowerment tools to deliver a unique, engaging sports betting experience in multiple regulated markets including the UK, Sweden, Denmark and Spain.

Kristian Nylén, Kambi CEO, said: “We are proud to have agreed this partnership extension with LeoVegas, and that Kambi will now provide its sports betting services to the other popular brands in the LeoVegas group.

“Kambi is the partner operators can trust to provide the powerful sportsbook core and flexible technology they need to unlock their sports betting potential, and it is fantastic to have this recognised by an operator as highly regarded as LeoVegas.”

Mattias Wedar, Chief Product & Technology Officer at LeoVegas, said: “We are pleased to continue our sports betting journey with Kambi, a partnership which has brought about real success as we continue to deliver on our sports betting ambitions and becoming the King of Casino.”

The partnership extension with LeoVegas comes after Kambi took the two headline sportsbook prizes at July’s EGR B2B Awards, claiming victory in the Sports Betting Supplier and Sportsbook Platform of the Year categories.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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