Industry News
Trading the past for the future – an AllSported white paper
Another lockdown has come and gone in the UK and luckily the good news and main difference from the first global shutdown is the continuation of major sporting events, including all racing, taking place behind closed doors. While not only is this good for our own mental health to get through the colder winter days, it is also critical for our industry.
The lack of elite sport throughout March, April and May was crippling for many. AllSported, the leading trading racing trading solution from Racing Post, recently released a research paper – Trading the past for the future – looking at the state of play in the trading industry post lockdown. The paper discusses how the exchanges are playing a huge role in pricing and look at what is next for the trading floor.
The damage from a complete wipeout of sport and of course the wider economic issues resulting from a global pandemic are still to be played out in full. While the gambling world is most definitely not bulletproof to wider economic factors there is a sense that this is not the only cause in the dropoff. As part of the research contributors from Banach Technology and TXODDS, partners in AllSported, take a deep dive into how the pandemic is highlighting changes across the trading landscape.
The paper discusses how horseracing bookmaking is a different beast and the nuances involved arenât being accounted for with ready-made solutions. The AllSported team spent some time speaking to both operators and platform providers and have come up with what they agree to be the main issues. The panel assembled came up with varying opinions throughout the research paper.
Key researcher and Head of Trading Solutions Alan Casey discussed the depth of the white paper and the effects of 2020 on horseracing trading saying:
â2020 has been a year like no other but from our research, weâre seeing that this year has accelerated change that was already taking place rather than completely changing the direction of the industry. We now know customers have more time to expect the best customer experience and will no longer accept the norm across any industry and that includes betting.
âWeâll be discussing the findings at this weeks Betting on Sports America conference and weâre excited to share what weâve found and how thatâs going to shape racing trading going forward.â
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRVâs Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like âfree moneyâ, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointerâs findings.
Pointerâs research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as âfast moneyâ and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britainâs high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was ÂŁ1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to ÂŁ453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to ÂŁ680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from ÂŁ4.20 to ÂŁ4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to ÂŁ533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the groupâs sales, marketing and account management functions, ensuring a cohesive strategy that supports Xaceâs ambitious expansion plans.
âI am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. Iâm looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,â said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: âPetraâs extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xaceâs market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.â
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