Press Releases

Vita Media Group expands portfolio with the acquisition of Trada Casino

Published

4 years ago

June 1, 2021

Reading Time: 2 minutes

The Copenhagen-based company, Vita Media Group is excited to announce a new strategic investment with the acquisition of Trada Casino. In a vision of growth and ambition to set new standards in the iGaming community, this move sets a new milestone for the company.

Jimmi Meilstrup, Chief Executive Officer at Vita Media Group commented on the deal:

“We are more than delighted to add a respected brand as Trada Casino in the company’s portfolio. This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners. As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

Trada Casino is a well-known brand in the Igaming industry launched in 2014. The games on Trada Casino website are powered through Aspire Global technology.

What differentiates Trada Casino from its competitors is the reputation it enjoys among the players from different markets. Trada Casino has won the Casinomeister Best Customer Service award in 2016, 2017, and 2018, and numerous other respectful awards which make the casino stand out. And most importantly, Trada Casino passed the Pogg audit and got the deposit guarantee seal.

Tony Stewart-Lord, Director at Trada Casino, believes this acquisition will help Trada Casino to evolve.

“By combining the marketing expertise of Vita Media Group with the reputation of TradaCasino, we see this as the next step in the evolution of the casino. It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

One of the first drastic changes for Trada Casino is that it will offer a chance to its players to win extra points, different prizes and rewards at the cross-loyalty platform Ekstrapoint.com. The players at Trada casino will also get the chance to exchange their extra points to products in the Ekstrapoint shop. As for the Ekstrapoint users, one of the new options they will receive in their experience are additional loyalty bonus packages that can be used at Trada Casino.

Ekstrapoint.com is the first and biggest loyalty platform, designed and developed by Vita Media Group, with more than 300 partner casinos and more than 250.000 users. The platform is free to use and its intention is to bring back the fun in casino games for all casino enthusiasts in the world. The platform offers casino competitions and rewards players with extra points every time they play or sign-up for a partner casino offer. Once the players collect a certain amount of extra points, they can use their points in the Ekstrapoint shop.

Up Next

Reporting of transactions made by persons discharging managerial responsibilities and persons closely associated with them in Better Collective A/S’ shares

Don't Miss

Red Rake Gaming continue its Malta expansion

Zoltan Tundik

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.