partnerships
BVGroup selects Enteractive to boost active players
Enteractive, the leader in player conversion and reactivation services, has been engaged by BVGroup, a leading operator in the sports betting and iGaming sectors, to deliver campaigns across multiple brands and markets with an aim to convert registered non-funded accounts and reactivate selected segments of its dormant player database.
Brent Almeida, CCO at BVGroup, commented: “Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”
Enteractive’s personalised conversion and reactivation services will complement BVGroup’s existing CRM activities and will be a key driver of incremental revenue generation from the unfunded or churned segments of their player base.
Enteractive is the industry leader in player activation with more than 15 years’ experience and is recognised as one of the top revenue generators globally for the online gambling sector.
Andrew Foster, Chief Business Officer at Enteractive, added: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”
Increasing active players with Enteractive’s one-to-one approach, powered by its proprietary (Re)Activation Cloud technology platform, is an easy win for CRM managers – the platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human voice outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
In the last year, Enteractive interacted with more than 8.1 million players, generating over €59 million for global operators, from almost €263million in deposits. With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.
Balkans
EGT’s Supreme Green Selection made its successful debut in Bulgaria
Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.
Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.
Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”
Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”
Latest News
All British Casino Joins Forces With WST For UK Championship
All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.
WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.
It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.
Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.
WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”
Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”
The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.
Latest News
TOGETHER ON THE ROAD TO GLORY: TotoGaming x CFR Cluj
After signing a cooperation agreement with CFR Cluj, TotoGaming has created a motivational video for those who strive for excellence and to always be the best.
“Champions are not born, champions are made” is the main message of the video. This idea is not coincidental: it reflects TotoGaming’s vision and goals, which have always included the pursuit of championship, just like CFR Cluj, a club that has won 16 trophies up to now, including 8 Romanian championship titles.
“We filmed with the players of CFR Cluj, and it was inspiring to see that they fully embraced and shared the message we wanted to convey through this video. This isn’t just a material about partnership; it’s a reminder that challenges shape greatness. It’s the journey full of trials that truly forms a champion,” says Rafayel Ghonaghchyan, the creative director of TotoGamings.
The video features leading players of CFR Cluj:
Mário Camora (captain)
Adrian Păun
Matei Ilie
Meriton Korenica
Simão Rocha
Andrei Artean
Rareș Gal
TotoGaming and CFR Cluj have joined forces to embark on a new journey with the same destination: the destination of champions!
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