partnerships
BVGroup selects Enteractive to boost active players
Enteractive, the leader in player conversion and reactivation services, has been engaged by BVGroup, a leading operator in the sports betting and iGaming sectors, to deliver campaigns across multiple brands and markets with an aim to convert registered non-funded accounts and reactivate selected segments of its dormant player database.
Brent Almeida, CCO at BVGroup, commented: “Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”
Enteractive’s personalised conversion and reactivation services will complement BVGroup’s existing CRM activities and will be a key driver of incremental revenue generation from the unfunded or churned segments of their player base.
Enteractive is the industry leader in player activation with more than 15 years’ experience and is recognised as one of the top revenue generators globally for the online gambling sector.
Andrew Foster, Chief Business Officer at Enteractive, added: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”
Increasing active players with Enteractive’s one-to-one approach, powered by its proprietary (Re)Activation Cloud technology platform, is an easy win for CRM managers – the platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human voice outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
In the last year, Enteractive interacted with more than 8.1 million players, generating over €59 million for global operators, from almost €263million in deposits. With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.
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Sky Vegas to sponsor new ITV reality show
Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child.
The new series, set in a five-star resort in the Caribbean, is a gripping new format which sees contestants work in pairs to compete against other hotel guests and get their hands on a briefcase containing a life changing amount of money.
10 pairs of contestants will arrive at The Fortune Hotel, where they will be given an all-important briefcase. Inside one case is the ultimate jackpot of £250,000 in cash, while eight are empty, and one contains the dreaded Early Checkout Card – whichever pair is left holding that case at the end of each show will see their stay brought to a dramatic, premature end.
Guests will attempt to figure out who is in possession of the cash case, whilst trying to keep the contents of their own a secret, and viewers will be treated to a blend of suspense, subterfuge and glamour as the duos compete over eight episodes.
Airing on Monday 13 May on ITV1 and ITVX (and STV in Scotland), Sky Vegas’ sponsorship includes 80” of accreditations per episode, spanning Monday-Thursday over a two-week period.
The sponsorship deal also includes 10” bumpers around free programme streaming content on the ITVX and STV Player, including website and mobile apps*.
Sky Vegas also has rights to include The Fortune Hotel logo and reference to the sponsorship across their own platforms, including website and social media.
Commenting on the sponsorship, a Sky Vegas spokesperson said: “The Fortune Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV.
“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the nation.”
Bhav Chandrani, Director of BE Studios, added: “It’s brilliant to be bringing a brand new format to screens and The Fortune Hotel is real shout-at-the-telly fun. It’s going to be full of twists and turns as we get to watch the gameplay unfold.”
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Red Rake Gaming presents some of its games on Swiss4Win, the online brand platform from Casino Lugano
Premium casino content developer, Red Rake Gaming, partners with Swiss4Win, the online brand from Casino Lugano, to distribute their high-end and innovative suite of top performing casino games into the regulated Swiss market.
The collaboration will grant Swiss4Win access to Red Rake Gaming studio’s outstanding array of top-tier games. Among these, there are renowned titles such as Guardians of Luxor featuring scatters, mini-games, special wheels, 1st of the Irish with its multiple features and captivating cascading reels, and others such as Mega Rich, Ultra Burst, 2 Kings of Africa, Guardian of Ra.
These games have already captured the hearts of players worldwide and are currently leading the charts in several regulated European markets and this strategic and commercial partnership is part of the supplier’s plans to expand across Europe and supply innovative games to operator partners worldwide.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership stating: “We could not be more thrilled to partner with Swiss4Win, who are a dominating force in the Swiss market thanks to their player first approach and delivery of the best service to their players. We are very confident the Red Rake Games will play a strong part in Swiss4Win’s continued growth and delighted to work with all the team at Casino Lugano.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano/Swiss4Win, said: “Red Rake Gaming is an innovative brand in the online gaming industry. The inclusion of their innovative titles within our gaming platform is something we welcome with great enthusiasm, confident that we will deliver an even more fun and engaging gaming experience.”
Latest News
BVGroup and Kaizen Gaming bring Betano to the UK
BVGroup, in partnership with Kaizen Gaming, the global GameTech powerhouse, has launched the Betano brand in the UK. The unveiling of the Betano platform in the UK is the latest addition to BVGroup’s extensive track record of successful launches, representing a significant achievement for all involved while also further strengthening Betano’s worldwide footprint.
Kaizen Gaming has built a significant global presence in recent years including partnerships with multiple international leagues as well as European football clubs, with Aston Villa being the latest in a club record deal.
The launch is the most recent milestone in an ambitious year for the operator, with its premium brand Betano being Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers even have the chance to join the excitement by winning tickets for the action in Germany. We’ve already given away some tickets to lucky England fans, but there are still more up for grabs!
Customers will enjoy a full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and the recently released Lucky Dip.
BVGroup’s extensive suite of safer gambling tools will fully support customers and continue our commitment to responsible gaming initiatives. This includes Sentinel, an in-house player protection system that provides automated messaging and risk assessment. In addition, Betano holds the highest regard for the ethical and responsible provision of betting products while using the latest technology to provide a safe and secure environment for users.
It promises to be an exciting period, with Betano eager to make a substantial impression in the UK.
Julio Iglesias Hernando, CCO of Kaizen Gaming, commented: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.
“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”
Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.
“We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.
“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”
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