partnerships
BVGroup selects Enteractive to boost active players
Enteractive, the leader in player conversion and reactivation services, has been engaged by BVGroup, a leading operator in the sports betting and iGaming sectors, to deliver campaigns across multiple brands and markets with an aim to convert registered non-funded accounts and reactivate selected segments of its dormant player database.
Brent Almeida, CCO at BVGroup, commented: “Enteractive stands out as the perfect collaborator for engaging player segments that benefit from such a tailored approach, whether that involves converting non-funded registrations or reviving inactive players. The focus will be on specific audience groups that are likely to react more positively to direct and personal interaction, all with the aim of increasing the overall efficiency of our marketing activities across our diverse portfolio of brands and geographic territories.”
Enteractive’s personalised conversion and reactivation services will complement BVGroup’s existing CRM activities and will be a key driver of incremental revenue generation from the unfunded or churned segments of their player base.
Enteractive is the industry leader in player activation with more than 15 years’ experience and is recognised as one of the top revenue generators globally for the online gambling sector.
Andrew Foster, Chief Business Officer at Enteractive, added: “BVGroup adopts a comprehensive view of their business, so we’re excited to be providing our services for a like-minded iGaming company that values tapping into all potential player revenue channels. Leveraging the power of its brand portfolio, including its iconic flagship brand, BetVictor, we firmly believe that Enteractive will enhance BVGroup’s roster of active and depositing players.”
Increasing active players with Enteractive’s one-to-one approach, powered by its proprietary (Re)Activation Cloud technology platform, is an easy win for CRM managers – the platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents being able to engage with players in each market with real-human voice outreach by phone.
This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.
In the last year, Enteractive interacted with more than 8.1 million players, generating over €59 million for global operators, from almost €263million in deposits. With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 16,000 players per month for a variety of leading operators.
Asia
Revenant XSpark Partners With iQOO In Landmark Esports Deal
Revenant XSpark, one of India’s leading Esports organization is excited to announce a ground-breaking partnership with iQOO, the high-performance smartphone brand. Leveraging the growing appeal of Esports, Revenant XSparks & iQOO have partnered together, with iQOO securing the naming rights for India’s top-performing Battlegrounds Mobile India (BGMI) roster under the Revenant XSpark brand. The team will now compete under the name iQOO RNTX, marking a significant milestone in the evolution of Indian esports. This collaboration stands as one of the biggest deals in Indian Esports history.
A collaboration between Revenant Esports and Team XSpark; The vision & goal behind the creation of ‘Revenant XSpark’ was to redefine the Esports landscape in India and neighbouring regions.
Having been unveiled at the recent collaboration, Revenant XSpark’s (BGMI) roster competes across regional and international competitions. With an unmatched track record of securing two back-to-back titles at major Krafton events, the team is led by coach Osmium as one of the premier teams in the country. Dominating competition across the board, the team of Sarang (Sarangajyoti Deka), Spraygod (Harsh Malik), Joker (Khush Singh), and Shadow (Tenzin Kelsang), have been able to carve a name for themselves in the Esports landscape as a force to be reckoned with in both global and local platforms.
Champions at the BGMI Pro Series and BGMI India Series, the team already has a firm foothold in the India market and is aiming to build and expand its narrative globally. Alongside iQOO’s innovation driven mindset, the collaboration will leverage expertise from both sides for mutual beneficial outcomes.
Rohit Jagasia, Founder and CEO of Revenant Esports, said, “We’re incredibly proud to announce our groundbreaking partnership with iQOO. This is a monumental moment for Indian Esports – marking one of the largest deals in the industry. iQOO’s commitment to innovation aligns perfectly with our vision at Revenant XSpark. By joining forces, we’re creating a powerful synergy that will elevate the Indian Esports scene to new heights. Together, we aim to redefine the landscape of competitive gaming and inspire the next generation of gamers.”
Nipun Marya, CEO, iQOO said, “We’re thrilled to be part of this moment in Indian esports. Partnering with Revenant XSpark goes beyond supporting an exceptional team it’s an investment in the future of competitive gaming. Together, we aim to inspire the next generation of gamers, drive meaningful innovation, and shape the future of esports in India. This collaboration is a step towards achieving long-term synergies that align with our broader vision to elevate the gaming experience.”
Balkans
EGT Digital and Maxbet: One more milestone in Serbia
EGT Digital is excited to announce a successful collaboration with MaxBet, a prominent name in the online betting industry, following the integration of our innovative gaming content into their platform. The Bulgarian provider’s popular titles, including Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, have quickly captured the attention of players, achieving remarkable rankings among the top products in the online casino category within just days of launch.
Tsvetomira Drumeva, Head of Sales at EGT Digital, remarked: “Our partnership with MaxBet is immensely valuable and mutually beneficial. This collaboration enables us to extend our reach to a broader local audience while solidifying our reputation as a preferred provider of iGaming solutions in Serbia. Importantly, it also allows us to enhance the customer experience for MaxBet’s players, contributing to their growth and satisfaction.”
Vukašin Marelj, Head of Online Casino at MaxBet, echoed this sentiment, expressing his enthusiasm for the fruitful partnership with EGT Digital: “As a leading operator, our top priority is to offer our clients the best gaming options available. EGT Digital’s casino games excel with their stunning visuals, diverse themes, and enticing bonuses. The positive results we’ve seen so far confirm that our choice to partner with EGT Digital was a strategic one, and we eagerly anticipate further enriching our portfolio with their exceptional titles.”
Together, EGT Digital and MaxBet are poised to set new standards in the gaming industry, delivering outstanding entertainment experiences to players in Serbia.
Affiliate Industry
PartnerMatrix and Momentoom Join Forces To Introduce Agent System Tools
PartnerMatrix, a premier affiliate and agent management software provider, and Momentoom, a fast-growing and successful iGaming solution provider are excited to announce their partnership.
This collaboration introduces PartnerMatrix agent system software integration into Momentoom’s advanced platform offering, delivering innovative tools and enhanced functionality to operators worldwide.
The partnership brings together the strengths of two dynamic companies. Momentoom’s flexible Turnkey and API solutions, designed to meet the diverse needs of operators globally, now incorporate PartnerMatrix’s industry-leading agent management tools. Operators will benefit from improved network management, real-time performance tracking, and optimized player acquisition strategies, creating a seamless and scalable environment for growth.
PartnerMatrix agent system software is renowned for its ability to simplify and enhance the management of affiliate and agent networks. Its intuitive features allow operators to monitor campaign success, manage commissions, and effectively expand their market reach. The integration reflects both companies’ dedication to innovation and their shared commitment to helping operators achieve sustainable growth.
Vahe Khalatyan, CEO of PartnerMatrix, commented: “Momentoom is a fast-growing name in iGaming, providing truly targeted solutions for the market. PartnerMatrix will proudly cover agent management solutions, ensuring the most updated and cutting-edge agent tools for Momentoom’s audience. The agent market and networks are growing rapidly, and this partnership will surely bring an extra focus to the topic, with big potential in many regions worldwide.”
Artyom Dovlatyan, CPO of Momentoom, said: “The integration of PartnerMatrix agent system into our platform is an exciting milestone for Momentoom. This collaboration reinforces our commitment to delivering operator-centric solutions that drive efficiency and growth. PartnerMatrix’s expertise in agent and affiliate management aligns perfectly with our mission to empower operators in the iGaming industry.”
Together, the companies aim to equip operators with the tools they need to succeed in a competitive market.
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