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ZITRO’S LAND BASED AND DIGITAL OFFERINGS STAND OUT AT ICE LONDON 2024

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Zitro, a key player in the gaming industry, showcased its latest gaming innovations at this year’s ICE London, held at the ExCeL exhibition center from February 6th to February 8th. The event not only reinforced Zitro’s position as an up-and-coming leader in the gaming industry but also highlighted the company’s commitment to strategic expansion and cutting-edge products for both land based and digital gaming markets.

Visitors to the booth were treated to an impressive display of top-notch gaming content tailored for a diverse range of players and casinos. The product lineup surpassed expectations, captivating attendees and solidifying Zitro’s standing in the global gaming market.

While the company’s origins trace back to Latin America, where they’ve achieved tremendous success in becoming indisputable leaders, in the latest years the company directed their resources, engineering, and game development efforts toward other crucial markets, including the U.S., Europe and Asia. Zitro’s recent participation in G2E Las Vegas in October demonstrated the company’s commitment to making a mark in the U.S. market. At this year’s ICE London, Zitro introduced products tailored specifically for the European market, reinforcing their commitment to growth in Europe, and the company has already anticipated a stellar launch of their products for the Asian markets at G2E Macau in June.

Johnny Viveiros Ortiz, Founder of Zitro, stated, “ICE London 2024 provided a fantastic opportunity to establish new connections within the industry, enhance business relationships with our clients, and showcase the remarkable and continuous transformation of our product portfolio. Visitors that stopped by our booth were able to see our ongoing commitment to delivering world-class gaming products. And this commitment goes beyond mere words; it is substantiated by tangible evidence. As an example, our newest games ‘Fu Frog’ and ‘Fu Pots’, launched only and G2E, are already operational with great success in multiple European and Latin American jurisdictions, and across various casinos in the U.S., and Asia, showcasing Zitro’s success across diverse regions”.

Mirroring their LATAM success, Zitro officially premiered at ICE its Wide Area Progressive (WAP) slot product line, exclusively offered to operators. The launch of the company’s first WAP game, ‘Mighty Hammer Ultimate,’ is part of Zitro’s strategic roadmap, as they intend to unveil a series of games exclusively designed for the Altius Glare cabinet. Zitro is committed to creating a customizable WAP product line to tailor to individual customer preferences. This adaptability extends to seamless integration with the operator’s accounting system, ensuring a smooth and fully personalized gaming experience.

In the realm of multi-games, Zitro also unveiled ‘Hit Selection’, ‘Energy Link,’ and ‘Drum Dynasty’, catering to diverse player preferences in the European markets. ‘Hit Selection’ offers versatility, ‘Energy Link’ features the popular Link Up function with distinctive bonus levels, and ‘Drum Dynasty’ introduces two exclusive bonuses enhancing prizes for all link symbols in every spin.

The company’s online division, Zitro Digital, took center stage, having doubled its business in the last year. Operators were drawn to Zitro Digital’s new games and features, establishing the division as a key provider for digital casinos worldwide. The momentum gained will be further fueled by increased participation in key events throughout 2024, including SBC in Lisbon and Miami, as well as SiGMA in Malta.

The company also premiered its Valentine’s Day-themed slot ‘Plush Rush’, a new game ideal for seasonal promotions, along with diverse player engagement tools such as tournaments and achievements, and features like Buy Bonus and Free Rounds. Customers have enthusiastically embraced Zitro Digital’s innovative approach, which not only makes games accessible but also actively supports operators in the operation of these games. This hands-on assistance in promotional strategies marks a customer-centric policy that enhances the overall gaming experience.

Sebastian Salat, International President at Zitro concluded, “The company’s presence at ICE London 2024 reflects a pivotal moment in our global expansion strategy, reaffirming our dedication to delivering cutting-edge gaming solutions across diverse jurisdictions. Several of these games have already achieved success in global markets, and we anticipate replicating the same outcome in Europe thanks to our sustained investment in both innovation and R+D”.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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