Press Releases
ZITRO’S LAND BASED AND DIGITAL OFFERINGS STAND OUT AT ICE LONDON 2024
Zitro, a key player in the gaming industry, showcased its latest gaming innovations at this year’s ICE London, held at the ExCeL exhibition center from February 6th to February 8th. The event not only reinforced Zitro’s position as an up-and-coming leader in the gaming industry but also highlighted the company’s commitment to strategic expansion and cutting-edge products for both land based and digital gaming markets.
Visitors to the booth were treated to an impressive display of top-notch gaming content tailored for a diverse range of players and casinos. The product lineup surpassed expectations, captivating attendees and solidifying Zitro’s standing in the global gaming market.
While the company’s origins trace back to Latin America, where they’ve achieved tremendous success in becoming indisputable leaders, in the latest years the company directed their resources, engineering, and game development efforts toward other crucial markets, including the U.S., Europe and Asia. Zitro’s recent participation in G2E Las Vegas in October demonstrated the company’s commitment to making a mark in the U.S. market. At this year’s ICE London, Zitro introduced products tailored specifically for the European market, reinforcing their commitment to growth in Europe, and the company has already anticipated a stellar launch of their products for the Asian markets at G2E Macau in June.
Johnny Viveiros Ortiz, Founder of Zitro, stated, “ICE London 2024 provided a fantastic opportunity to establish new connections within the industry, enhance business relationships with our clients, and showcase the remarkable and continuous transformation of our product portfolio. Visitors that stopped by our booth were able to see our ongoing commitment to delivering world-class gaming products. And this commitment goes beyond mere words; it is substantiated by tangible evidence. As an example, our newest games ‘Fu Frog’ and ‘Fu Pots’, launched only and G2E, are already operational with great success in multiple European and Latin American jurisdictions, and across various casinos in the U.S., and Asia, showcasing Zitro’s success across diverse regions”.
Mirroring their LATAM success, Zitro officially premiered at ICE its Wide Area Progressive (WAP) slot product line, exclusively offered to operators. The launch of the company’s first WAP game, ‘Mighty Hammer Ultimate,’ is part of Zitro’s strategic roadmap, as they intend to unveil a series of games exclusively designed for the Altius Glare cabinet. Zitro is committed to creating a customizable WAP product line to tailor to individual customer preferences. This adaptability extends to seamless integration with the operator’s accounting system, ensuring a smooth and fully personalized gaming experience.
In the realm of multi-games, Zitro also unveiled ‘Hit Selection’, ‘Energy Link,’ and ‘Drum Dynasty’, catering to diverse player preferences in the European markets. ‘Hit Selection’ offers versatility, ‘Energy Link’ features the popular Link Up function with distinctive bonus levels, and ‘Drum Dynasty’ introduces two exclusive bonuses enhancing prizes for all link symbols in every spin.
The company’s online division, Zitro Digital, took center stage, having doubled its business in the last year. Operators were drawn to Zitro Digital’s new games and features, establishing the division as a key provider for digital casinos worldwide. The momentum gained will be further fueled by increased participation in key events throughout 2024, including SBC in Lisbon and Miami, as well as SiGMA in Malta.
The company also premiered its Valentine’s Day-themed slot ‘Plush Rush’, a new game ideal for seasonal promotions, along with diverse player engagement tools such as tournaments and achievements, and features like Buy Bonus and Free Rounds. Customers have enthusiastically embraced Zitro Digital’s innovative approach, which not only makes games accessible but also actively supports operators in the operation of these games. This hands-on assistance in promotional strategies marks a customer-centric policy that enhances the overall gaming experience.
Sebastian Salat, International President at Zitro concluded, “The company’s presence at ICE London 2024 reflects a pivotal moment in our global expansion strategy, reaffirming our dedication to delivering cutting-edge gaming solutions across diverse jurisdictions. Several of these games have already achieved success in global markets, and we anticipate replicating the same outcome in Europe thanks to our sustained investment in both innovation and R+D”.
Latest News
ELA Games Welcomes Ewa Kaźmierska As MD
ELA Games, a pioneering game supplier studio, is pleased to announce the appointment of Ewa Kaźmierska as Managing Director. This strategic leadership hire marks a pivotal moment in the studio’s journey, positioning ELA Games for accelerated growth and increased market penetration within the competitive iGaming sector.
Ewa brings over 15 years of senior leadership expertise, having successfully steered a game studio through periods of sustained growth and innovation. Her proven track record as a former Chief Executive Officer at multiple iGaming brands will be instrumental in driving ELA Games’ ambitious roadmap. Ewa’s appointment aligns with the studio’s commitment to excellence and reinforces its mission to deliver an exceptional portfolio that resonates across global markets.
ELA Games is gearing up for an impactful 2025, with Ewa at the helm to guide the studio’s expansion strategy. Her leadership will support the studio’s initiatives in establishing a strong market presence and enhancing product development to meet evolving industry demands.
Ewa commented on her new role, stating, “Joining ELA Games presents an incredible opportunity to lead a talented team with a clear vision for growth and innovation. ELA Games has the potential to become a leading force in the industry, and I am excited to contribute to its journey toward building a unique and influential gaming portfolio.”
The addition of Ewa Kaźmierska to ELA Games’ executive team underscores the studio’s dedication to robust growth and strategic excellence. With this leadership move, ELA Games is poised to strengthen its position as a premier game supplier in the iGaming landscape.
Asia
VSPO, the largest esports company in Asia, rebranded Hero Esports to support global growth strategy
VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy.
The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024.
The unveiling of Hero Esports marks a pivotal moment in the company’s history. For nearly a decade, the business has been the leading esports tournament operator and content creator, investing in and shaping the industry to drive innovation and excellence. Most recently in September 2024, the company launched the Esports Asian Champions League (ACL), which is Asia’s premier international, multi-title esports tournament. As a key figure in the esports industry, Executive Chairman Dino Ying will play a vital role in growing the ACL alongside working closely with international governing bodies, including the International Olympic Committee and the Esports World Cup Federation, to elevate the industry more broadly. The global esports market is projected to grow from $54 billion in 2023 to $98 billion by 2028, according to a report by Frost & Sullivan.
The company’s new brand is supported by a refreshed Mission, Vision and set of Values to help employees of Hero Esports work towards common goals and ensure quality throughout the business. Hero Esports’ mission is to ‘Empower esports’, supported by its vision to ‘create the premier esports experience of the future’. Hero Esports’ values, which are based on inclusion, diversity, transparency and a passion for esports, have provided a strong foundation for the company’s continued expansion.
Danny Tang, CEO of Hero Esports, said: “Today marks a significant milestone for Hero Esports as we continue our growth trajectory to become a leading international esports organization, driven by a clear mission, vision and set of values. Hero Esports is well positioned to identify and develop new opportunities both domestically and internationally, and we look forward to aligning our expansion with an equally fast-growing esports industry.”
Latest News
Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest
Xanada Investments has announced FTDX as the winner of its prestigious Xanada Startup Contest, an initiative designed to identify standout startups capable of delivering substantial value to the iGaming industry. This contest attracted nearly 250 applications from diverse regions and business verticals, making it a highly competitive process. FTDX distinguished itself with a powerful solution that enables iGaming operators to convert previously unmonetized visitor traffic from regions outside their operational scope into significant new revenue streams.
FTDX’s platform allows operators to redirect traffic from untapped regions effortlessly, unlocking immediate financial value from these visitors. By integrating FTDX’s dual reward system, which optimizes both click-through rates and deal values, operators can enhance overall performance. Already live, FTDX is achieving up to 3% conversion rate from these redirected visitors to First-Time Deposits (FTDs).
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts on the victory:
“FTDX stood out not only for its innovative solution but also for the rigorous preparation and commitment they demonstrated throughout the contest. Their detailed approach and well-strategized entry showed a clear vision and a deep understanding of the market, making them an ideal winner of the Xanada Startup Contest.”
Björn Nilsson, Founder of FTDX, expressed his excitement about the win:
“We’re thrilled to be recognized by Xanada Investments. This win represents an exceptional opportunity for us to scale our solution globally and enhance our impact across the industry. Xanada’s promise to support us as a forward-thinking start-up is highly appealing, and we’re excited about the business growth this partnership enables.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
About FTDX
FTDX empowers iGaming operators to maximize the value of every visit, across all borders, by converting visits from regions outside their business scope into a newfound source of revenue
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