partnerships
BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
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Casino Guru and Mindway AI advance RG self-test game in time for SGW24
Casino Guru, the leading online casino database and a champion of informed play in the gambling industry, continues to build upon its responsible gambling partnership with Mindway AI, a prominent RG tech and solutions provider focusing on offering actionable real-time insight into consumer gambling behavior, by launching the revised campaign focused on the Gamalyze self-assessment game, in time for Safer Gambling Week 2024 (SGW24).
The game, a reinvention of the self-test, is a card game that allows players to analyze their own gambling habits through engaging and anonymous play. Thanks to a dedicated widget that welcomes players on the home page, the game is available directly on Casino Guru’s website and is also featured as “Game of the Week.”
To help further improve this year’s reach, Casino Guru has teamed up with several casino partners, including CasinoFriday, Shotz, Roman Casino, giving players the opportunity to explore the game while gaining deeper insights into their own gambling habits.
Casino Guru has reached out to subscribers with additional details about the campaign, aiming to significantly expand its impact and raise awareness among a larger audience.
Previous campaign iterations received 1,800 gameplays each, and Casino Guru is now determined to improve on this milestone.
Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, shared the following: “I am excited about this year’s upgrade to the campaign and can’t wait to see the results. Together with Niamh from Mindway AI, we were looking for ways to attract more people to play the game and learn more about the risks involved as a natural part of their gambling experience. The upgrades we introduced are promising, and we are confident we can increase the numbers significantly.”
Once the self-test game is completed, Mindway AI provides players with detailed feedback on their gameplay, and analyze certain behavioral markers, such as how players respond to rewards and losses, the frequency of their wins and how risky their gambling behavior is.
Ultimately, the assessment seeks to improve people’s understanding of their own risk-taking behavior, and what they can learn from it. Both companies are dedicated to bringing the concept of safer gambling to the forefront of players’ awareness, and this innovative collaboration allows them to achieve this goal in a creative and enjoyable manner.
To access the widget and test your gambling style, head over to Casino Guru’s home page and click on the widget in the upper right corner of the screen, or check the “Game of the Week,” which will feature Gamalyze throughout SGW24.
Casino Guru and Mindway AI first introduced the campaign several years ago, boosting its reach in a player-centric way in time for SGW24.
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BetBlocker partners with Yellow Scarf to deliver to valuable support to Ukrainian, Polish and Russian communities in the UK
BetBlocker, a charity providing free, anonymous to use, blocking software has partnered with Yellow Scarf, a charity working to deliver support and treatment for Eastern European communities in the Midlands of the UK, to deliver translated versions of the BetBlocker service to support Ukrainian, Polish and Russian communities.
Supported by funding from GambleAware, this project has resulted in the roll out of key native language support for under-supported minority communities. Removing barriers to accessing support services is one of the cornerstones of the minimisation of harm.
Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the BetBlocker in these new languages: “A significant priority for BetBlocker is expanding the languages that we can support. As a tech solution to a complex problem, ensuring that users have as smooth and easy a set-up process as possible is paramount to our success in minimising gambling harms. If a user can’t get our app set-up, we’ve failed.
For this reason it’s critical that we facilitate users accessing our app in a language that they’re confident using. Yellow Scarf’s critical work has highlighted the need that exists to provide BetBlocker in languages that the Ukrainian, Polish and Russian communities in the UK can easily access.
The opportunity that GambleAware has provided us to cooperates with an important treatment provider in the UK to expand the service we offer and ensure that our support can be accessed by these under-served communities is one that we were thrilled to take on.”
Tomasz Jarecki, Head of Development at Yellow Scarf, added: “It is a great honour for us to support BetBlocker in making their project more accessible and reaching wider communities – translation into a national language ensures that the more vulnerable people will be able to receive support that would otherwise miss them. More than 25% of Eastern Europeans living in the UK still struggle, despite their best efforts, to fluently speak English in unusual circumstances – and it raises our spirits to find partners such as Betblocker, willing to put in an extra effort to support instead of judge.”
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Stakelogic Wraps Up Deal with Bet25.dk
Industry-leading casino content provider Stakelogic has enhanced its presence in the Danish market by signing a partnership with leading operator Bet25.dk. This new integration, facilitated by Light & Wonder, will allow the site full access to Stakelogic’s in-demand online slot portfolio.
Players at Bet25.dk will now be able to enjoy cutting-edge online slot action in games like Snowflake Sorcery, Emperor’s Champion, and The Watcher, all of which showcase Stakelogic’s commitment to innovation and excitement.
Bet25.dk is an extremely popular online casino with years of experience in the Danish market. The addition of Stakelogic’s slot portfolio will only amplify the top-quality service the casino already offers players.
As per the deal, an exciting promotion based around Stakelogic’s industry-first Super Wheel bonus will be part of the launch campaign. Super Wheel combines the excitement of online slots with the immersive environment of a live casino.
The optional side-bet gives players the chance to be whisked away to a live studio setting where they can spin the Super Wheel to win prizes or trigger additional bonuses.
Robert Stoyanov, Account Manager at Stakelogic, said: “The Danish market is an extremely important one for Stakelogic, and working with brands like Bet25 will only help us strengthen our position there. The company’s reputation speaks for itself.
It has a history of bringing exciting and unique online slot experiences to its players, and we are excited to become a part of its slot catalogue.”
Lasse Larsen, Casino Product Owner at Bet25.dk, said: “We pride ourselves on delivering the most innovative online slot experiences to our players, and the integration of Stakelogic’s award-winning slot portfolio only reinforces that position.
When players log in to Bet25, they expect to find the best online slots on the market, and this new partnership ensures that this is exactly what happens.”
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