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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB

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SPOTLIGHT SPORTS GROUP AGREES NEW DEAL WITH HONG KONG JOCKEY CLUB
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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has signed a deal to extend a multi-year agreement with the Hong Kong Jockey Club (HKJC).

The long-term partnership, powered by the Racing Post, will promote Hong Kong racing to a worldwide audience through the provision of full racecards for the Hong Kong Jockey Club meetings at Sha Tin and Happy Valley, editorial and tipping content. The partnership will also enable free-to-view live streams and replays of all Hong Kong racing via Racing Post digital platforms.

The collaboration also sees the promotion of the HKJC’s World Pool initiative, specifically with editorial, tipping and signposting of World Pool meetings. Spotlight Sports Group is delighted to have this agreement in place before Royal Ascot, a meeting that not only features high-class horse racing, but five days of World Pool betting.

James Fitzpatrick, Account Director for B2B Content Services at Spotlight Sports Group, said: “The Hong Kong Jockey Club is one of our key partners and I’m delighted we will be continuing our relationship. Extending this deal ahead of Royal Ascot will allow us to continue to promote World Pool days to a global audience during one of the biggest international meetings of the year.”

The view was shared by Michael Fitzsimons, Executive Director, Wagering Products of the HKJC: “The HKJC and Racing Post are two of the most powerful and respected brands in the horse racing industry and we can see many great opportunities to work together to achieve our goals and longer-term vision throughout the life of the agreement.”

 Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries.

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EGT’s Gods & Kings Link with first installation in Bulgaria

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EGT’s Gods & Kings Link with first installation in Bulgaria
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EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product is the largest casino in the country GoldenEye, located in Svilengrad.

“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”

The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.

Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”

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Swintt secures new partnership with Superbet

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Swintt secures new partnership with Superbet
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Sought-after software provider teams up with leading online casino and sports betting brand to expand its presence in global markets

Swintt, the EGR award-winning software provider famed for its immersive slots and signature bonus features, has announced it has reached an agreement with popular online casino brand, Superbet, to bring its full catalogue of releases to players within global markets.

As a result of the deal, not only will Superbet customers have access to Swintt’s much-loved collection of Premium games and Select slots, but also titles in the new Elysium Studios – Driven by Swintt range, which debuted following the company’s acquisition of the studio earlier this year.

While the first title in this exciting new line-up – Tipsy Charms – has already launched to record-breaking effect, of particular appeal to players at Superbet will be the recently released game, Law of Gilgamesh, which is undoubtedly one the studio’s most ambitious projects to date.

Featuring cluster pays and an engaging cascading reels mechanic which can lead to multiple wins on every game round, Law of Gilgamesh is a new state-of-the-art slot adventure based on the exploits of the legendary Sumerian king that also boasts a plethora of engaging bonus rounds.

For starters, players will be able to take advantage of three base-game modifiers in which Gilgamesh, the warrior Enkidu and the goddess Isthar unleash their powers on the reels, and they can also collect scatters to activate free spins or climb to massive multipliers in the Tower Bonus.

As such the game promises to be a hugely popular addition to Superbet’s slot line-up, but with more than 120 other top Swintt titles now also available, there’ll certainly be something for everyone as this latest collaboration further raises the profile of the provider.

Lars Kollind, Head of Business Development at Swintt, said: “Having a strong online presence is obviously hugely important to Swintt – and teaming up with a big brand like Superbet will certainly help us achieve this ambition.

“On the back of this collaboration, not only will Superbet customers gain access to our stunning catalogue of SwinttPremium and SwinttSelect slots, but they can also look forward to exciting releases from Elysium Studios such as Law of Gilgamesh.

Nicholas Yu, Head of Commercial at Superbet, said: “At Superbet we’ve always prided ourselves on providing the best of the best when it comes to online casino entertainment and being able to add Swintt’s full catalogue of titles to our line-up will definitely ensure our players aren’t left wanting.

“Offering classically-themed Premium games and state-of-the-art Select slots, the provider has something for everyone and we’re especially excited to see how new releases from the Elysium Studios – Driven by Swintt range like Law of Gilgamesh are received by the Superbet community.”

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