After signing a cooperation agreement with CFR Cluj, TotoGaming has created a motivational video for those who strive for excellence and to always be the best.

“Champions are not born, champions are made” is the main message of the video. This idea is not coincidental: it reflects TotoGaming’s vision and goals, which have always included the pursuit of championship, just like CFR Cluj, a club that has won 16 trophies up to now, including 8 Romanian championship titles.

“We filmed with the players of CFR Cluj, and it was inspiring to see that they fully embraced and shared the message we wanted to convey through this video. This isn’t just a material about partnership; it’s a reminder that challenges shape greatness. It’s the journey full of trials that truly forms a champion,” says Rafayel Ghonaghchyan, the creative director of TotoGamings.

The video features leading players of CFR Cluj:
Mário Camora (captain)
Adrian Păun
Matei Ilie
Meriton Korenica
Simão Rocha
Andrei Artean
Rareș Gal

TotoGaming and CFR Cluj have joined forces to embark on a new journey with the same destination: the destination of champions!

Rootz flagship brand Wildz has received a supercharged upgrade. In a bold move that challenges the industry standard, the online casino platform now boasts a complete sportsbook offering for punters to enjoy, the first Rootz brand to do so. While other operators separate their online casino and sportsbook offerings, Wildz hosts the sports platform in the same digital space with a casino look and feel to enhance the player experience. The platform will host 24/7 Live Streaming and a vibrant community engagement space.

The competitive edge

Wildz has gained immense popularity in the five years since the brand was launched, introducing the iconic Granny character and striking purple and gold branding. Customers can expect the same cutting-edge technology that drives seamless experiences as they explore their favourite sports, ranging from football to ice hockey, with a few surprise sports options in between, including horse racing and eSports. The new-look site allows users to watch engaging streamer content, podcasts and more, and the chance to engage via live chat.

Wildz Sportsbook

Wildz players will see a full sportsbook on offer, with a chance to engage in sports bets and other sports-themed entertainment products. Wildz sportsbook comes with a new customised front end, assisted by Altenar.

• The sportsbook card layout is designed to present the product so that it’s familiar to our casino players, offering a pleasing UX designed to appeal to an existing customer base and new users. It’s a modern, fun and unique approach. This card layout can be adjusted to suit different markets: for example, Canadian players like to see a six-card option, while other markets may want to see a more comprehensive selection of cards on the page.

• Wildz Sports offers a Bet of the Day function: a superboosted bet with 50+ different boosted odds provided on the side

• Within the sportsbook, there’s the free-to-play Predictor game (hosted by Splash) and access to the famous eSports lobby.

• There are Wildz-owned customised bets. These quirky, fun offerings have proven popular within the global sportsbook market.

• Personalisation is a Wildz must-have; there’s a For You widget representing trending bets according to turnover. This freedom to personalise the presentation allows Wildz to focus on market-specific sports, such as generating interest around (ice) hockey in Finland and Canada.

• There are Shared Bets and Influencer Bets to increase player engagement to be shared inside the stream.

Rootz CEO Sam Brown is buoyant about the new-look Wildz platform: “The Wildz marketing payoff line has always been Get More, and that’s exactly what customers can expect. Not only can they enjoy the world-class online casino experience they’ve come to expect, they can have a go at a competitive sports wager if they choose to. This is entertainment quite unlike anything that’s been offered before; we’re confident that Wildz will lead the way for our own brands and as a benchmark to our competitors. Our immediate goal is to expand the Wildz offering across all our markets so that players can tap into the full suite of experiences worldwide.

Brown continues: it has taken months of preparation by our talented teams to get this vision off the ground, and we’re finally seeing the fruits of our efforts. When you examine the way we’ve presented our brand new sportsbook offering, you’ll see it’s unlike any other brand in the marketplace. Not only do we have seamless payment options, but we’ve also taken the big step of bringing our customer service fully in-house so that we can closely monitor the platform’s CX and continue to match our players’ high expectations. Above all, we believe we’ve boosted the fun to unprecedented levels”.

Wildz was the first online casino brand released by Rootz, followed by the other popular casino brands Wheelz, Casino, Spinz, and Chipz, with offerings varying according to different international markets.

Mark Simmonds, Head of Sportsbook at Rootz, offers his perspective on the launch:  “Wildz was founded by sports lovers, so it has long been our objective to offer a sports betting product that builds on our existing success. Hosting the sportsbook on the same platform makes it easier for players to exercise their preferences; they can enjoy a few spins on the slots and then place bets on their favourite sports & competitions. They don’t need to go through the hassle of registering for another site. We’ve chosen to frame our sportsbook in a format that’s recognisable to our casino players and in such a way that fans of both styles of gaming can enjoy the whole package in one space.

“Wildz has become a one-stop spot for gambling entertainment. Our overarching goal is to deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.

No stranger to awards, Wildz has accrued numerous accolades during its time as an online casino under the banner of Rootz. These accolades reflect the brand’s ability to stand out among a host of competitor platforms, an indication of the standout performance from the development and content teams behind the name, under the watchful eye of leading finance, compliance, and responsible gaming teams.

The company maintains an ongoing commitment to work with regulators within the respective markets in which it operates, ensuring that player protection is always a priority, a position which is set to secure customer confidence when it comes to this latest development.

Sam Brown concludes: “Players are spoiled for choice when it comes to iGaming brands, but not all brands are equal. We are convinced that Wildz will offer the best of all worlds for our customers and that we have something special to rival the world’s top operators”.

Altenar, a leading sportsbook and iGaming software provider, is helping sportsbook clients boost customer engagement with the launch of its Betslip Boost promotional feature.

The attractive new tool gives players the opportunity to boost their potential payout by applying the promotion to the bet of their choice, allowing them to earn extra winnings without increasing their stake.

The promotion is customisable, meaning operators have control of the qualifying criteria and can use the feature to promote betting on specific bet types, events or competitions.

Once a player adds a qualifying selection to their betslip, they have the option to power up their winnings by a percentage which is also chosen by the operator. For example, if a boost of 20% is offered, a potential payout of $100 increases to $120 simply by the player applying the winnings boost.

Players can tailor their strategy and look to enhance their winnings on the bet of their choosing, adding an extra layer of excitement to the user experience.

Engagement is also improved by the prospect of increased payouts at no extra cost, making the Betslip Boost is a valuable tool when it comes to both player acquisition and retention.

Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said: “The Betslip Boost feature is another step in delivering cutting-edge solutions that benefit both our clients and their players. It empowers players to maximise their winnings on their choices but also enables operators to customise promotions.”

The Betslip Boost feature is the latest addition to the promotional tools available and continues a year of innovation for the leading sportsbook provider. Other features already released this year include the Bet Boost, Bet Mentor and Rewards System tools which have all provided operators with exciting new ways to make their product stand out.

To learn more about any of these upgrades and how Altenar can help your brand grow, book a meeting with the team at the SiGMA Europe summit in Malta on November 12-14.