Asia

188BET become regional partner of FC Bayern in Asia

Published

4 years ago

September 20, 2021

George Miller

188BET become regional partner of FC Bayern in Asia

Reading Time: < 1 minute

188BET will become the Regional Betting Partner of FC Bayern Munich in Asia. The three-year agreement will see both brands work together to engage with Asian sports fans. Main pillars of the collaboration will be branded digital assets, player content as well the promoting the brand via virtual advertisement in the Allianz Arena.

Rouven Kasper, FC Bayern München’s President Asia, said: “We’re thrilled to welcome 188BET to the FC Bayern family as a regional partner and we are very much looking forward to working together in bringing great experiences to our Asian fans. Our aim is to create a strong relationship and I am sure the joint cooperation between the two brands will create amazing moments together. We are delighted to be part of this journey.”

Nigel Singer, 188BET Managing Director, added: “We are pleased to be partnering with FC Bayern Munich and bringing the excitement of the most successful club in German football history to audiences in Asia.

“With such a rich heritage and global fanbase, FC Bayern Munich and the Bundesliga has a lot to offer our customers, and we look forward to a successful partnership over the next three years.”

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.