RB Leipzig and 888sport – one of the world’s leading sports betting providers – have agreed a partnership which will last until at least 2023 and the partnership will begin at the Bundesliga home match against FSV Mainz 05. 888sport has become an Official Partner of the Red Bulls.
Alongside significant TV-relevant advertising presence (such as Cam Carpets next to the goals, LED-board animations), 888sports will primarily be present on our digital channels. As well as the branding at the stadium, 888sport will become the presenter of the RBL predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets for next season over the course of the campaign.
This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands. The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector. 888sport wants to expand further in the German market and its motto “Safer. Better. Together” demonstrates its commitment to safe and responsible sports betting.
Matthias Reichwald, Chief Commercial Officer of RB Leipzig:
“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.
888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”
Kieran Spellman, Vice President Head of 888sport:
“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.
We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”
Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport:
“We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”
Game Changers and Guild X broke records in Berlin
Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).
Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.
Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.
The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.
On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.
Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”
Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.
CT Interactive in strategic deal with Kajot
CT Interactive, a global gaming content provider, has concluded a strategic deal with Kajot. Through this partnership, CT Interactive will be able to broaden the reach of its products in Slovakia and the Czech Republic while further diversifying the content of the slots available on the platform, Kajot works with.
Kajot is a renowned Czech gaming operator with an extensive portfolio of games.
“We are proud to announce that we will work with an operator who has 26 years of experience in the gaming industry”, said Milena Tsankarska, Head of Business Development EMEA at CT Interactive. She added, “This action demonstrates our company’s intention to keep growing its market share in Europe”.
Once the integration process is completed, the first market that the company will enter with Kajot is Slovakia, and later, it will expand to the Czech Republic.
“We are pleased to conclude a deal with CT Interactive. We are certain that our customers will appreciate the inclusion of their content on our platform”, commented André Kruf, sales director at Kajot group of companies.
ZEAL brings on Rodja Schmitz-Hübsch as VP Marketing
Rodja Schmitz-Hübsch joined the ZEAL team in October as Vice President Marketing. In his position, he reports directly to COO Sönke Martens. In addition to the strategic development of marketing at ZEAL, his responsibilities also include the ongoing optimization of new customer acquisition and customer relationship management.
Before joining ZEAL, the marketing expert was Head of Campaigns at the online marketplace OTTO and worked for five years at the digital creative agency elbdudler, most recently as Managing Partner.
“I am very much looking forward to my new tasks at ZEAL, because what could be better as a marketer than making people dream and turning dreams into reality – not least, we have already paid out more than €200 million this year to our big winners alone,” says Rodja Schmitz-Hübsch. “ZEAL has made an impressive development with the portals LOTTO24 and Tipp24. Together with the great team, we will continue to write this success story and consistently pave the way for further growth in marketing.”
“Rodja Schmitz-Hübsch is a renowned marketing manager with deep expertise in brand management and e-commerce,” says Sönke Martens, COO of ZEAL. “Today, more than ever, a professional marketing strategy is crucial for companies to succeed. We are pleased to have a true professional on board with Rodja, who with his experience and passion for good marketing will be an important driver for further growth at ZEAL.”
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