Industry News
FDJ Appoints Isabelle Bastien as Chief Commercial Officer

Groupe FDJ, the operating company of Française des Jeux, France’s national lottery operator, has appointed Isabelle Bastien as its new Chief Commercial Officer (CCO).
Bastien has joined FDJ’s executive committee and will be charged with leadership of Paris Euronext gambling group’s sales force activities and B2B trade marketing teams.
A mass-market retail expert, Bastien joins FDJ from The Coca-Cola Company, where she formally served as Global Account Director, leading the management of the soft drinks giant’s business with French supermarket conglomerate Carrefour.
During her tenure at Coca-Cola, Bastien led Carrefour to become the sixth-largest global customer of the company generating annual sales of + €1.1 billion.
Updating investors, FDJ underscored Bastien’s proven experience, which had seen the executive promoted across all divisions of Coca-Cola commercial make-up including supplier logistics, contract negotiations, retail management and B2B marketing.
Bastien will spearhead FDJ’s commercial development, as the gambling group aims to operate its French lottery network uninterrupted following two-years of COVID-19 constraints that have dragged the group’s post Paris IPO performance.
Despite its year-on-year COVID-19 setbacks, during 2021 FDJ expanded its B2B commercial capacity having secured new lottery system distribution and management contracts with Eesti Loto (Estonia) and Lotto Bavaria (Germany).
-
Africa5 days ago
Dr. Gloria Herndon Prepares Launch of Charitable Casino Platform in Kenya, with A License Secured
-
Interviews5 days ago
Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On
-
Compliance Updates5 days ago
WTA and ITF Publish Season-wide Online Abuse and Threat Report
-
Industry Awards5 days ago
Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025
-
Industry News5 days ago
SOFTSWISS Takes Home Four Awards In One Night
-
Latest News5 days ago
Logifuture appoints Khoren Kalashyan to accelerate global rollout of flagship virtual products
-
Africa4 days ago
pawaTech strengthens its integrity commitment with membership of the International Betting Integrity Association
-
Baltics4 days ago
Estonian start-up vows to revolutionise iGaming customer support with AI