Industry News
FDJ Appoints Isabelle Bastien as Chief Commercial Officer

Groupe FDJ, the operating company of Française des Jeux, France’s national lottery operator, has appointed Isabelle Bastien as its new Chief Commercial Officer (CCO).
Bastien has joined FDJ’s executive committee and will be charged with leadership of Paris Euronext gambling group’s sales force activities and B2B trade marketing teams.
A mass-market retail expert, Bastien joins FDJ from The Coca-Cola Company, where she formally served as Global Account Director, leading the management of the soft drinks giant’s business with French supermarket conglomerate Carrefour.
During her tenure at Coca-Cola, Bastien led Carrefour to become the sixth-largest global customer of the company generating annual sales of + €1.1 billion.
Updating investors, FDJ underscored Bastien’s proven experience, which had seen the executive promoted across all divisions of Coca-Cola commercial make-up including supplier logistics, contract negotiations, retail management and B2B marketing.
Bastien will spearhead FDJ’s commercial development, as the gambling group aims to operate its French lottery network uninterrupted following two-years of COVID-19 constraints that have dragged the group’s post Paris IPO performance.
Despite its year-on-year COVID-19 setbacks, during 2021 FDJ expanded its B2B commercial capacity having secured new lottery system distribution and management contracts with Eesti Loto (Estonia) and Lotto Bavaria (Germany).
-
Asia6 days ago
Japan’s House of Representatives Passes Bill to Ban Online Casinos
-
Asia5 days ago
Max Level Wins PR Mandate for Riot Games in India and South Asia
-
Asia5 days ago
BetConstruct Wins “Digital Sports Betting Supplier of the Year” Award at Global Gaming Awards Asia-Pacific 2025
-
Compliance Updates6 days ago
Global Compliance in Focus: DATA.BET’s Legal Counsel on Navigating iGaming Regulations
-
Latest News5 days ago
The Impact of Technology on Poker Store Monetisation: From Blockchain to NFT
-
Compliance Updates5 days ago
Digitain’s Paydrom Receives PCI DSS Certification
-
Compliance Updates6 days ago
Ukraine Launches New Agency Named “PlayCity” to Control Gambling and Lotteries
-
Latest News7 days ago
SOFTSWISS Sportsbook Rolls Out Powerful API 2.0