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FDJ Launches Responsible Gambling Campaign with PSG

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Groupe FDJ has joined forces with Paris Saint-Germain (PSG) to launch a new responsible gambling campaign.

FDJ first linked up with the Ligue 1 title holders last July, announcing that they had become one of the club’s premium sponsors until 2025 with its sports betting brands ParionsSport en ligne and ParionsSport point de vente visible within the club’s stadium and online.

FDJ and PSG have collaborated on an awareness campaign, broadcast jointly on television and social networks, marking the “first-of-its-kind” in France between a football club and a sports betting operator.

Richard Courtois, Director of Sports Betting and Poker activities at FDJ, said: “We are pleased that our collaboration with Paris Saint-Germain has enabled us today to jointly propose an awareness campaign on a fundamental subject for ParionsSport and the group.

“Sports betting must remain a recreational activity and only intended for adults. We want this message, carried by FDJ for many years and today with Paris Saint-Germain, to resonate strongly with as many people as possible.”

Two mini-spots have been released as part of the responsible gambling campaign, with an emphasis on the sports betting ban for minors and the importance of setting limits.

Nine PSG first-team players are featured across the videos, including international stars Kylian Mbappe and Neymar.

Cynthia Marcou, Director of Sponsorship at PSG, added: “A new generation club, Paris Saint-Germain is particularly sensitive to ethical issues and in particular the prevention of risks in sports betting.

“We are happy, with ParionsSport, to promote a healthy and responsible practice. We hope this campaign reaches club lovers and beyond, to make a real difference.”

Australia

Aristocrat Appoints Matthew Primmer as Chief Product Officer

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Aristocrat Leisure Ltd announced the appointment of Mr Matthew (Matt) Primmer to the position of Chief Product Officer, reporting directly to Aristocrat CEO & Managing Director Trevor Croker. Mr Primmer’s appointment is effective immediately. He will join Aristocrat’s Executive Steering Committee, and remain based at the company’s offices in Las Vegas, Nevada.

Mr Primmer comes to the role with over 20 years’ experience in the global gaming industry, including ten years at Aristocrat in a range of senior product strategy, insights and leadership roles in Australia and the US. Mr Primmer has been Chief Product Officer at Aristocrat Gaming for four years, leading Design & Development (D&D) in Aristocrat’s largest operating business, with casino game content and hardware comprising its most strategically important portfolios. Mr Primmer previously held marketing and sales roles at Ainsworth Game Technology and Shuffle Master. Mr Primmer holds a Bachelor of Commerce from the University of Wollongong.

“I am delighted to elevate a global gaming executive of Matt’s calibre to our leadership team. Over the past decade, Matt has made a strong contribution to building and extending Aristocrat Gaming’s global product leadership, fostering our outstanding creative and technical talent, championing D&D and placing customer needs at the centre of our product strategy,” Mr Croker said.

“Matt’s appointment brings additional, proven gaming experience to the executive team. In his new role, Matt will help us maintain an enterprise view of product strategy as our business grows to encompass a broader range of product verticals, while also ensuring the most effective allocation of D&D investment” Croker added.

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Asia

Resorts World Genting Shuts Two of its Three Casinos for Upgrades

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Genting Bhd’s Resorts World Genting has temporarily closed two of its three casinos.

The announcement was posted on the company’s website that Genting Casino 1 (Circus Palace) and Genting Casino 2 (Hollywood) are now closed, effective from February 28, 2024 until further notice for upgrades.

“In our ongoing effort to improve our operational efficiency and enhance the gaming and entertainment experience for our guests, we continuously upgrade our facilities. This will involve temporarily closing certain sections of our casino to facilitate the improvements,” reads the message on its website.

“Our gaming operations continue to operate as usual.”

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Latest News

CT Interactive’s Content is Live at Bet365

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CT Interactive has announced that it has successfully integrated its content into the renowned bet365’s Games platform.

Lachezar Petrov, CEO of CT Interactive, said: “The integration of CT Interactive’s content on bet365 is a significant achievement that highlights our commitment to providing unique gaming experiences. We are proud to collaborate with bet365 and believe that this partnership will not only enhance our position in the Bulgarian market but will also open doors to new opportunities in other markets served by this industry-leading brand.”

Through this agreement, players of bet365 will have the opportunity to enjoy games like 40 Treasures, Chilli Fruits, 20 Star Party and many others.

bet365’s spokesperson said: “We are excited to welcome CT Interactive’s content to our Games platform. bet365 is committed to offering our players the best and most diverse gaming experiences, and the addition of CT Interactive’s innovative games aligns perfectly with our mission.”

With this integration, both companies aim to deliver unparalleled entertainment to a wider audience, solidifying their positions as leaders in the iGaming industry.

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