OlyBet Joins as Official Partner for the French Rounds of the WHOOP UCI Mountain Bike World Series

OlyBet has confirmed an agreement to sponsor the upcoming 2025 WHOOP UCI Mountain Bike World Series alongside Warner Bros. Discovery (WBD) Sports.

The three-round partnership kicked off last weekend at the Gravity double-header in Loudenville-Peyragudes. The betting company will also support the series at the upcoming rounds in Morillon and Les Gets, in the Haute-Savoie region.

OlyBet, which launched in France in 2024, will support all three French rounds of the 2025 series. The partnership kicked off last weekend (May 30–June 1) at the Gravity double-header in Loudenville-Peyragudes and will continue in August with back-to-back race weekends in Haute-Savoie: the UCI Enduro World Cup in Morillon (August 22-24), followed by the UCI Downhill and Cross-country World Cups in Les Gets (August 28-31).

OlyBet, which is part of the Olympic Entertainment Group, is a leading gaming and sports entertainment brand. The group partners with high-profile organisations and clubs across Europe, including Stade Toulousain, Paris Basketball, the World Snooker Tour and teams in both LaLiga and Serie A.

Olympic Entertainment Group delivers unique fan experiences through a wide network of 135 casinos, over 100 sports bars, 5-star hotels and several online platforms. The brand’s sponsorship activities also contribute to the development of local sports communities and emerging talent.

OlyBet is a member of the International Betting Integrity Association (IBIA) – the world’s leading operator-run integrity monitoring body – and collaborates with LaLiga to help protect the integrity of Spanish football.

Chris Ball, Vice President of Cycling Events at WBD Sports, said: “OlyBet is the market leader in sports gaming in the Baltics. Their partnership with the WHOOP UCI Mountain Bike World Series puts mountain biking on par with mainstream sports and marks what we hope will be the beginning of a long and fruitful collaboration. Their investment is a clear signal that this sport resonates beyond its traditional audience and continues to attract a broader, more diverse, public.”

Corey Plummer, CEO & Chairman of OlyBet Group, said: “OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists. We are excited to partner with the WHOOP UCI Mountain Bike Series to highlight the tremendous athletes and competitors in this sport and its sporting lifestyle. Passion for sports brings people together and we are looking forward to supporting that belief.”