Playson and 25syv strike major content deal

New partnership sees slot supplier strengthen Nordics presence

Casino software provider Playson has signed an agreement to supply its games to 25syv, one of Denmark’s biggest operators.

25syv currently has four brands, including its popular sportsbook Bet25, and the new deal will see Playson’s entire portfolio provided to casino customers at Rød25 and casinogo.dk.

Hit games such as Solar Temple, Solar Queen and Sunny Fruits: Hold and Win will be made available to players, along with Playson’s Funky Fruits series and the Timeless Fruit Slots portfolio.

The operator will also have access to a variety of the developer’s engagement tools, which are proven to enhance player retention, and include seamless play, free spins, jackpots and regular tournaments with daily prize drops.

Lars Kollind, Business Development Manager at Playson, said: “The Nordics is a thriving market and we’re thrilled to be working with 25syv and providing games its customers.

“Signing new partnerships and expanding our global footprint is one of our key targets, and we’re delighted to offer our games to such a well-respected brand.”

Erman Bozdoganat 25syv, said: “Playson’s portfolio contains some of the most popular games in the industry and we look forward to providing our customers with its vast array of titles.

“Ensuring our players receive the best gaming experience possible is paramount here at 25syv, and Playson’s suite of titles will make a great addition to our offering.”