Asia

Vietnam Lottery to Launch Pilot Programme for SMS-based Sales in H2 2020

Published

5 years ago

August 27, 2020

Niji Narayan

Reading Time: < 1 minute

The Vietnam Lottery Company (Vietlott) is going to launch a pilot programme for SMS-based sales of its products in H2 2020, after seeing sales in the first half of the year grow to VND2.3tn (£78.9m/€83.6m/$98.9m).

The total sales in H1 up 55.2% year-on-year, with Vietlott products currently sold in 59 of the country’s 63 provinces. From this total, it paid out VND1.3tn in winnings, of which VND600bn comprised jackpots and VND700bn other cash prizes.

In the third quarter, it aims to launch in Hậu Giang and Yên Bái, taking the total number of provinces in which its products are sold to 61. Q4 will then see Vielott expand into digital sales, partnering mobile network operators Vinaphone, Mobifone and Viettel, subject to approval by the country’s Ministry of Finance. From this expansion, it aims to generate sales of more than VND4.0tn, with its contribution to state coffers expected to rise to VND1.2tn.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.