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888Casino Partners with BlueRibbon

Niji Narayan

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888casino has partnered with service provider BlueRibbon Software to bring the enhanced online gaming experience to its players.

The partners are seeking to maximize their cooperation through BlueRibbon’s leading product-agnostic B2B marketing platform and 888casino’s widespread popularity among online gaming customers.

The latest deal between 888casino and BlueRibbon Software is in line with the strategies of both companies to enter new markets, partner with leading providers, and maximize the value of cutting-edge systems and gaming platforms around the world.

888casino will now offer players personal jackpots provided through its partnership with BlueRibbon Software with the aim of providing customers a fully personalized gaming experience. Various tools are available such as a jackpot widget for each player, enabling them to monitor the growth of their money pot.

“BlueRibbon is an internationally recognized marketing platform. With a powerful set of personalized tools designed to increase engagement and player loyalty, BlueRibbon can certainly add value to the player experience at 888casino. Rewards and engagement are top of the agenda at BlueRibbon, and this bodes well for our online casino offering, which prides itself on gaming excellence across the board,” Guy Cohen, SVP of B2C at 888, said.

“888 is one of the world’s largest and most trusted operators, and we at BlueRibbon are excited to partner with a major industry player. With product-agnostic, real-time gamification tools, the BlueRibbon Player Engagement Platform is set to enhance 888’s player loyalty and brand differentiation while increasing their ability to engage players across regulated jurisdictions. Entering into partnership with 888 is a testament to BlueRibbon’s capabilities in offering innovative marketing solutions at the highest level. We look forward to delivering completely seamless experiences across 888’s verticals, rewarding their users with a new layer of enjoyment during gameplay,” Amir Askarov, co-founder and CEO of BlueRibbon, said.

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Greek Super League Announces Interwetten as its Gold Sponsor

Niji Narayan

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Greek Super League Announces Interwetten as its Gold Sponsor
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The Greek Super League has announced Malta-headquartered sports betting operator Interwetten as its gold sponsor for the next three years, starting with the 2020-2021 season.

The sponsorship represents an evolution of the partnership formed last year, where Interwetten joined the league as its official sports betting partner for the 2019-2020 season.

“We are very pleased that the Super League’s cooperation with Interwetten is now entering a new era, as it is officially the Gold Sponsor of the Super League,” Leonidas Boutsikaris, president of the Super League, said.

He described Interwetten’s “vote of confidence” in the Super League as a key driver of progress and development of football locally, and indicating that a broader strategy to attract more investment and sponsorship was succeeding.

Dominik Beier, representative for Interwetten’s board of directors, described Greece as a very important market for the operator.

“So we want to continue to invest in sports here and expand our position. The naming rights for the Super League championship is the most important sports deal that exists in Greece. The Super League opens up a wealth of opportunities for us, both for communication and action, across the country and throughout the year,” he said.

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Gaming Realms Signs Licensing and Distribution Agreement with Oryx Gaming

Niji Narayan

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Gaming Realms Signs Licensing and Distribution Agreement with Oryx Gaming
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Gaming Realms plc. has entered into a three-year licensing and distribution agreement with Bragg Gaming Group’s B2B solutions provider, Oryx Gaming.

As per the terms of the agreement, Oryx will have access to Gaming Realms’ entire Slingo Originals portfolio. The ever-growing and popular Slingo games including Slingo Rainbow Riches, Slingo Centurion and Monopoly Slingo will be distributed via the Oryx Hub platform.

As part of the agreement, Oryx will also be able to license the Slingo content to over 100 operators worldwide, through existing partnerships.

“We are very proud to be working with such an esteemed partner platform in our growing online gaming sector. As a result of this exciting new deal we will be able to offer the Slingo Originals portfolio to new audiences enabling us to grow and welcome a new generation of Slingo fans,” Michael Buckley, Executive Chairman of Gaming Realms, said.

“Oryx has a localised approach to games and a fantastic reputation for delivery of top-quality games. We are pleased to add the Slingo portfolio to our platform and further enhance our offering with their market leading products. The Slingo games library offers a unique blend of bingo and slots which brings an exciting and fresh experience to our operator partners and their players,” Matevz Mazij, Managing Director of Oryx Gaming, said.

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Nuvei Announces New Corporate Positioning and Brand Merger with SafeCharge

Niji Narayan

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Nuvei Announces New Corporate Positioning and Brand Merger with SafeCharge
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Payment technology provider Nuvei has announced the launch of its new corporate positioning, tagline and redesigned website.

The new brand represents the company’s drive to unite payment technology and consulting. Its mission is to provide the payment technology and intelligence businesses need to succeed locally and globally, through one integration.

This also marks the brand merger with SafeCharge, which Nuvei acquired in August 2019. SafeCharge will now operate under the Nuvei name, representing its global brand. The integration of both organisations under one name and a full-stack, native payment technology platform is designed to further remove payment barriers worldwide, empowering merchants with unparalleled global commerce capabilities.

“Businesses are looking for partners, both strategic and technological. We’ve become the payment technology partner that our clients can count on to make our world a local marketplace. We aim to deliver unified commerce solutions and expertise, helping our clients capture every payment opportunity that comes their way – no matter where or how they operate,” Phil Fayer, chairman and CEO of Nuvei, said.

Through a single integration, Nuvei provides a seamless payment journey with connectivity into 200 geographic regions and local acquiring in 30 markets. Businesses can easily accept more than 450 alternative and local payment methods in 150 currencies, delivering a frictionless customer experience wherever transactions happen. Nuvei’s collective intelligence and proven technology offer merchants the ability to increase approval rates, enhance customer retention and loyalty, reduce fraud and simplify business operations.

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