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How casino offers evolved throughout the years

George Miller



How casino offers evolved throughout the years
Reading Time: 4 minutes


Gambling has always been an innate behaviour in humans. It can be traced as far back as in Egyptian civilization where the first dice was discovered, in Chinese gambling houses, or in the life and death amphitheatres of Rome among others. Gambling provides a lot of incentives for companies to make money, as well as providing entertainment and a chance to win big for gamblers. Most governments understand the benefits that it can bring, and this is why they license and regulate casinos. On the other hand, the gambling market is very competitive, which is why casinos have to come up with offers to attract new customers, as well as retain their existing ones. With technological advances continuing to shape the gambling market, casinos now realize the need to employ effective marketing strategies to tap into this multi-billion market. Here are the types of casino offerings and how they continue to evolve.

Prize giveaways

Gambling is in itself is a risky affair. It is not uncommon to hear stories of how some gamblers have lost huge amounts of fortune through gambling. On the other hand, we will often see stories of people who have made a fortune out of gambling. While a player will be enticed by the idea of having fun and a chance to win, the casino needs to attract new customers if they are to exist in this market characterized by cutthroat competition. One such marketing strategy that has continued to work for casinos is through prize giveaways. Some casinos may offer incentives such as a chance to win cars, go on destinations, or win cash prizes among others. These giveaways may be earned by playing particular types of games.

Welcome bonuses

Welcome bonuses have been in place for a long time in brick and mortar casinos, with this trend continuing to thrive in online casinos. Welcome bonuses are a way for casinos to welcome new customers. Almost all renowned casinos offer this type of incentive to new customers. New customers can use this offer to get to know the casino and even stand a chance of winning. It is thus no surprise to see casinos competing with each to offer the most lucrative package to its customers. While casinos will offer different types of welcome packages, the most common offer is to match your deposit amount up to a certain percentage. When looking for the best welcome bonus, it is important to go through the terms and conditions so you can know what to expect.


One of the ways casinos attract customers is giving them the opportunity to make huge winnings through jackpots. The history of jackpot winnings can be traced back to 1870’s when it was used in a poker game known as “Jacks or Better.” If a player in this game did not have cards that could beat a pair of tens, then they were required to pass. If no one had “jacks or better,” the hand was to be re-dealt, resulting in the pot growing. The term “jackpot” was first used as a slang term meaning trouble with the law. However, it started being used more figuratively to mean winning a big prize. Casino jackpots are similar to lotteries, with the allure of walking away with a mammoth payment being a major attraction. Casinos usually offer two types of jackpots; fixed or progressive jackpots. Fixed jackpots usually have a fixed amount that does not change. Progressive jackpots on the other hand continue growing until someone wins it. Most casinos share progressive jackpots, which means that a person playing a particular game in one online casino will have access to the same jackpot as a person playing that particular game in another casino. This means that these types of jackpots can grow very quickly, making them very lucrative.

Drinks and food

While this may not be possible in online casinos, this trend remains popular in brick and mortar casinos. Casinos often offer their customers these types of offers to keep them happy when they are engrossed playing their favourite games. One of the advantages of this offer is that customers will not be distracted looking for something to eat or drink.

Free spins

Free spins have become one of the most commonly used marketing strategies for casinos to attract and retain customers. You can use them to test games, and some instances even stand a chance of making winnings if you fulfil certain terms and conditions. One of the reasons why free spins are attractive to customers is that players can use them without risking their own money. Most casinos usually offer free spins when they introduce new games. This is to allow customers try them out before committing to playing them with their own money. Today you can get free spins with no deposit and win real money.

Cashback bonuses

When playing games at casinos, players aim to make as much money as they can, while also minimizing loses. This is why some casinos offer their customers cashback offers. This is a type of refund where a player gets back some money if they have lost. Cashback offers are usually some type of percentage of cash a player gets back when they lose. Casinos usually run promotions on specific types of games that customers will be eligible to get this bonus. An advantage of this kind of offer is that customers can enjoy their favourite games with reduced risk. Most of the casinos offer a limit to the amount a customer will receive if they qualify for a cashback reward.

Loyalty programs

With the huge number of online gambling options, casinos are always aiming to keep their existing customers happy. This is why most of them have loyalty programs to reward their loyal customers. Most casinos have a system where customers can earn bonuses depending on how much they play and spend on the casino. These points can then be redeemed for a number of rewards such as free spins, cash, or prizes among others.

Industry News

GVC Adds Senior Gaming Executives David Satz and Robert Hoskin to its Board

Niji Narayan



GVC Adds Senior Gaming Executives David Satz and Robert Hoskin to its Board
Reading Time: 2 minutes


GVC Holdings PLC has announced the appointment of David Satz and Robert Hoskin to its Board of Directors.

David Satz has joined as an Independent Non-Executive Director on 22 October 2020, and Robert Hoskin will be promoted to the Board as an Executive Director on 1 January 2021 in the role of Chief Governance Officer.

David Satz most recently served as the Senior Vice President of Government Relations and Development for Caesars Entertainment Corporation in Las Vegas, where he worked from 2002 to 2019.

Robert Hoskin has been at GVC since 2005 and will take up the role of Chief Governance Officer, overseeing GVC’s legal, regulatory, governance and social responsibility affairs. He is currently Group Director of Legal, Regulatory and Secretariat.

“I am delighted to be welcoming two such high calibre individuals to our Board. David has unrivalled regulatory and legislative expertise in the all-important US gaming market. His knowledge and insight will be hugely additive in helping us to achieve our ambition of being the leading operator in the US through BetMGM, our fast-growing joint venture with MGM Resorts,” Barry Gibson, Chairman of GVC, said.

“Robert has made an outstanding contribution to GVC in his 15 years at the Group, and his promotion is richly deserved. The fact that regulation, legal and governance are now represented at Board level will give us even greater oversight of these critically important areas, all of which are central to our long-term growth plans,” Barry Gibson added.

“I have long been an admirer of GVC’s diversified business model, industry-leading brands, and unique proprietary technology platform. I look forward to working closely with the Board and the executive management team in order to help support GVC’s impressive growth trajectory, especially in light of the unprecedented opportunity presented by its strong position in the nascent US sports betting market,” David Satz said.

“It has been an absolute pleasure to have witnessed GVC’s extraordinary growth story from an AIM-listed company to the successful and international FTSE 100 business that it is today. I am honoured to be joining what is an outstandingly strong Board and am delighted that the importance of Governance is being recognised in this way,” Robert Hoskin said.

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Industry News

AC Milan Extends its Partnership with StarCasinò.sport

Niji Narayan



AC Milan Extends its Partnership with StarCasinò.sport
Reading Time: < 1 minute


AC Milan football club has extended its partnership with StarCasinò.sport. The sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season.

“The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose an innovative and exciting storytelling of sports. The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans,” Ronni Hartvig, Chief Commercial Officer of Betsson Group, said.

“We are delighted to announce the renewal of our partnership with StarCasinò.sport. In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan’s fans and we are ready to engage them in many new Rossonero initiatives,” Casper Stylsvig, Chief Revenue Officer at AC Milan, said.

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Industry News

MMO game Street Mobster leaking data of 1.9 million users due to critical vulnerability

George Miller



MMO game Street Mobster leaking data of 1.9 million users due to critical vulnerability
Reading Time: 3 minutes

Attackers could exploit the SQL Injection flaw to compromise the game’s database and steal user data.

The Investigation team discovered a critical vulnerability in Street Mobster, a browser-based massively multiplayer online game created by Bulgarian development company BigMage Studios.

Street Mobster is a free to play, browser-based online game in the mafia empire genre where players manage a fictional criminal enterprise. The game boasts a 1.9+ million player base and stores a user record database that can be accessed by threat actors by committing an SQL Injection (SQLi) attack on the game’s website.

Other games created by BigMage Studios are also potentially vulnerable to the same type of attack, which means that there is a possibility that even more users might be at risk.

The records that can be compromised by exploiting the SQLi vulnerability in Street Mobster potentially include the players’ usernames, email addresses, and passwords, as well as other game-related data that is stored on the database.

Fortunately, after we reported the vulnerability to BigMage Studios, CERT Bulgaria, and the Bulgarian data protection authority, the issue has been fixed by the developers and the user database is no longer accessible to potential attackers.

What is SQL Injection?

First found back in 1998, SQLi is deemed by the Open Web Application Security Project (OWASP) as the number one web application security risk.

Even though this vulnerability is relatively easy to fix, researchers found that 8% of websites and web applications are still vulnerable to SQLi attacks in 2020. Which, from a security perspective, is inexcusable. So much so, in fact, that UK internet service provider TalkTalk was hit with a record £400,000 fine over succumbing to a cyberattack that involved SQLi.

The vulnerability works by injecting an unexpected payload (a piece of code) into the input box on the website or in its URL address. Instead of reading the text as part of the URL, the website’s server reads the attacker’s payload as code and then proceeds to execute the attacker’s command or output data that would otherwise be inaccessible to unauthorized parties. Attackers can exploit SQLi even further by uploading pieces of code or even malware to the vulnerable server.

The fact that Street Mobster is susceptible to SQLi attacks clearly shows the disappointing and dangerous neglect of basic security practices on the part of the developers at BigMage Studios.


How we found this vulnerability

Our security team identified an SQL Injection vulnerability on the Street Mobster website and were able to confirm the vulnerability by performing a simple command injection test on the website URL. The CyberNews team did not extract any data from the vulnerable Street Mobster database.

What’s the impact of the vulnerability?

The data in the vulnerable Street Mobster database can be used in a variety of ways against the players whose information was exposed:

By injecting malicious payloads on Street Mobster’s server, attackers can potentially gain access to said server, where they can install malware on the game’s website and cause harm to the visitors – from using the players’ devices to mine cryptocurrency to redirecting them to other malicious websites, installing malware, and more.

The 1.9 million user credentials stored on the database can net the attackers user email addresses and passwords, which they can potentially use for credential stuffing attacks to hack the players’ accounts on other gaming platforms like Steam or other online services.

Because Street Mobster is a free-to-play game that incorporates microtransactions, bad actors could also make a lot of money from selling hacked player accounts on gray market websites.

What to do if you’ve been affected?

If you have a Street Mobster account, make sure to change your password immediately and make it as complex as possible. If you’ve been using your Street Mobster password on any other websites or services, change that password as well. This will prevent potential attackers from accessing your accounts on these websites in case they try to reuse your password for credential stuffing attacks.

However, it’s ultimately up to BigMage Studios to completely secure your Street Mobster account against attacks like SQLi.

Disclosure and lack of communication from BigMage Studios

Following our vulnerability disclosure guidelines, we notified the BigMage Studios about the leak on August 31, 2020. However, we received no reply. Our follow-up emails were left unanswered as well.

We then reached out to CERT Bulgaria on September 11 in order to help secure the website. CERT contacted the BigMage Studios and informed the company about the misconfiguration.

Throughout the disclosure process, BigMage Studios stayed radio silent and refused to get in touch with Due to this reason, we also notified the Bulgarian data protection agency about the incident on October 9 in the hopes that the agency would be able to pressure the company into fixing the issue.

Eventually, however, BigMage Studios appear to have fixed the SLQi vulnerability on, without informing either or CERT Bulgaria about that fact.



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