Connect with us

Compliance Updates

Sweden to execute new licensing scheme

Athira A



Sweden to adapt new online licensing scheme
Reading Time: 2 minutes

With the standstill period for the European Commission and member states expiring yesterday, a new path has been paved for the execution of a  new licensing scheme in Sweden.

It is anticipated that the online gambling world in Sweden would adapt to the new licensing scheme by January 2019 with the expiration of the standstill period set for legislation review by the European Commission and other member states on March 20. A copy of a draft gambling legislation to the European Commission for vetting was sent by the government of Sweden in mid-December. The three-month window gave the member states the opportunity to comment on the draft and establish if it was in sync with the EU treaties or not.

Back in December, the Swedish government disclosed about its confidence in the new market launch date set for January 1, 2019. Moreover, it said that it could start accepting application for new licenses by July 2018.

Lotteriinspektionen, the Swedish gaming regulator, has been showing for months that internationally licensed online operators have been expanding their services in Sweden and now control one-quarter of the overall gambling market. While the new legislative piece gives the state control over lotteries, land-based casinos and gaming machines, the online sports betting sector, casino, bingo and other online products would be open to applicants that meet the required regulations. The licenses would be valid for five years, and licensed operators would pay 18 percent taxes on gaming revenue.

One of the biggest changes would be that servers must be based in the country, even if some exceptions can be made for those who are in jurisdictions that Sweden accepts. Those who are based outside the European Economic Area have to establish a representative in the country. The opening of the online market comes with a tougher regulations, such as a strengthening on the control, as it is believed that consumers being better protected give more chances of a clean industry: gamblers must be 18 years to participate in wagering, except those who enter land-based gambling facilities, which will be required to be 20 years or above.

Operators that do not meet their license obligations can revise fines totalling as much as 10 percent of their annual turnover. Unauthorised operators offering services to Swedish players, or even those who promote the services, can face higher fines and prison time. The Swedish government also gives the chance to licensed online operators to promote their products without any type of punishment, as long as they are not targeting minors. If an operator signs a sponsorship with a sport team, it has to make sure that the logos and brand names do not appear on products targeted for minors.

Athira is a self-described “logophile” – a lover of words. She loves updating her vocabulary and playing around with words, to frame a sensible world of letters. Letters come alive when they become words and when words become sentences. And that’s her job, to put them together in a meaningful way without loosing its essence. She has written content for websites, articles and poems for an international magazine, and press releases as well. She also loves writing on social media. She holds a Masters degree in bio-technology, but she has always been interested in the organic farming of words. Besides writing content for our daily news feed, she is also working as staff writer/editor with Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

Continue Reading

CEEGC 2019

CEEGC2019 Speaker Profile (Poland Briefing): Ewa Lejman (Head of Polish Desk at WH Partners)

Zoltan Tundik



Reading Time: 2 minutes


Polish business lawyer with over 12 years of experience of assisting clients on matters related to gaming and gambling, contract law, M&A and IT service market law to share gambling industry insights of the Polish jurisdiction at CEEGC 2019 Budapest.

As announced earlier, the Polish gambling industry briefing will be part of the “Emerging CEE jurisdictions” compliance panel discussion at CEEGC2019 and will be joined by leading experts of the industry.

The briefing about the jurisdiction will be presented by Ewa Lejman, Head of Polish Desk at WH Partners, who will bring valuable insights she has on how the Polish gambling industry is performing after the new legislation came into force. The panel discussion is important for operators and service providers who can have a direct impact on the market or harvest from their investments.

The 4th edition of the yearly Central and Eastern European Gaming Conference will take place on the 24th of September at the Ritz-Carlton Budapest, and provides a unique opportunity of learning and networking with the gambling industry in the CEE and Balkans region via the CEEGC platform which is committed to bringing together industry shareholders and government officials from the region on a yearly base.

Register here or View the Agenda!


About Ewa Lejman

Ewa is heading the Polish Desk of WH Partners as part of the strategic partnership under the WH Partners brand with Izabella Żyglicka and Partners, a very well reputed full-service law firm in Poland and a member of Ally Law.

Ewa is a business lawyer with over 12 years of experience. She assists clients on matters related to gaming and gambling, contract law, M&A and IT service market law.

Ewa has gained extensive experience in the following fields:

  • Gaming and gambling – She handles Polish and foreign economic operators running their businesses on the market; the services provided are connected, in particular, with handling of the process of obtaining licences, establishment and registration of companies related with Polish entities, preparation of documents, such as policies, internal procedures, agreements, terms and conditions, as well as advisory services in cases regarding intellectual property, personal data protection and dealing with litigation;
  • IT and IP law – she handles day-to-day legal and tax services of Polish and foreign companies in this field, including start-ups;
  • International contracts law – she constantly advises and analyses contracts of foreign companies operating on the Polish market, particularly in terms of production, distribution of machines and sales of services involving the IoT;
  • Tax law – she effectively represents clients before tax authorities and administrative courts; she advises alternative investment funds (Alternative Investment Companies – ASI, Alternative Investment Management Companies – ZASI); she has authored publications in this field of law;
  • M&A – she performs multimillion M&A transactions.

Ewa Lejman is a laureate of the Rising Stars Lawyers – the Leaders of Tomorrow 2015 competition. She was ranked 4th in Poland.


Browse the official event website for more details:

Continue Reading

Compliance Updates

UK Minister Considers Raising the Minimum Age Limit for National Lottery Scratchcards

Niji Narayan



UK Minister Considers Raising the Minimum Age Limit for National Lottery Scratchcards
Reading Time: 1 minute


Mims Davies, the Minister for Sport and Civil Society in the UK, has announced that the minimum age to play National Lottery scratchcards and online instant win games could be increased to 18 to protect vulnerable young people.

At present, the age limit for all National Lottery games is 16, but the government will now consult on whether it should be raised to 18 for some or all National Lottery games and products.

The plan is to ensure that young people are rightly protected from the potential risks of gambling related harm, although these remain very low on all National Lottery games.

The Government also announces that it will raise the society lotteries’ annual sales limit to £50 million, increasing the money they can raise for good causes, and the maximum per draw prize to £500,000.

The new limits, which have not been increased for a decade, come after a detailed consultation and will support society lotteries to grow, removing the need for lotteries to slow down their fundraising and allow them to get rid of the costly bureaucracy designed to stop them breaching the current limits.

Continue Reading

Compliance Updates

Wazdan Receives Swedish Certification, Expanding Their Reach Further Through the Nordics

George Miller



Wazdan Receives Swedish Certification, Expanding Their Reach Further Through the Nordics
Reading Time: 2 minutes


Wazdan is thrilled to announce the confirmation of their Swedish certification, enabling them to offer their games through Swedish operators.

Confirmed this month, Wazdan is now fully certified in Sweden and have already enabled their games through their existing Swedish partners, including Kindred, Mr Green, Hero Gaming, and more.

The Swedish Gambling Authority began to accept license applications under a new law, earlier this year, in an effort to liberalise the gambling market and open it up to private actors. Before this, gambling activities were state-owned and had come under criticism from the European Commission for being monopolised. Online, however, under EU law, Swedes had been able to play at online casinos for some time, but finally, in 2018, the government agreed to follow Denmarks lead: quash the monopoly and open up the market. The Swedish Gambling Authority is the authority tasked with ensuring the legality, safety and reliability of the Swedish gaming and gambling market. Their role is to provide consumers with the tools for fair gaming by maintaining a transparent and balanced gaming market, as well as reducing the potentially harmful social effects.

Opening up the market is not just good for game producers, like Wazdan, it is also positive for the players. The main objective under the gambling re-regulation is to create a safer market, with particular focus placed on improving consumer protection, and game security. With this, players will be able to pause their accounts easily, and there will be increased punishments for illegal gambling activities and match-fixing.

Wazdan continues to grow in the regulated markets, with licenses including the MGA, the UKGC, Romania and Curacao. The company is also certified to offer their products in Sweden, Latvia, Lithuania and Estonia. Market expansion comes at a great time for Wazdan and their operator partners, with the company recently announcing a slew of new game title releases, including Lucky Fish, Relic Hunters™ and the Book of Faith, Lucky Reels, Space Spins, Magic Stars 5, Space Gem™, Juicy Reels, and Magic Stars 6, as well as their main game of the year, Larry the Leprechaun.

“We are excited to announce our Swedish certification, which allows us to strengthen our position in the Swedish market and expand the reach of our games through our existing operators. The Swedish certification opens up doors for our team to increase what we offer our partners, and also to develop new relationships with operators to bring Wazdan high-quality games to the Swedish players,” says Andrzej Hyla, Head of Sales at Wazdan.

Keep up to date with the latest Wazdan news at:

Continue Reading

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author


Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.