Compliance Updates
EGBA Pitches ‘Online Gambling 2.0’ To European Commission
The European Commission’s guidelines on consumer protection for online gambling have failed to achieve their primary objective and should be replaced with new attempts at harmonisation, the European Gaming and Betting Association (EGBA) has told European lawmakers.
Commission Recommendation 2014/478/EU was designed to establish a high bar of minimum consumer protection standards across Europe. However, varying national interests and the recommendation’s voluntary nature have seen it unable to achieve its primary aim, said researcher Dr Margaret Carran and the EGBA at an event held at the European Parliament on Tuesday.
The trade group said it wants to encourage a “high level of consumer protection” across Europe and see national gambling authorities provided with a “coherent cooperation framework”, something it believes the commission’s recommendation has failed to achieve.
Other aims include having the compliance of national gambling regulations with EU law “fully enforced” and for regulated online operators to be able to offer their services “without undue administrative burdens”.
The European Commission controversially announced in December 2017 that it was dropping all online gambling enforcement cases, leaving key decisions about compliance with EU law to the national courts.
As of now, the EGBA is calling on the commission to “urgently” review the implementation of its recommendation, according to a manifesto entitled “An EU framework for Online Gambling 2.0″.
“If we think they [the European Commission] wanted to achieve harmonisation, the recommendation has not done so. State-to-state regulations are extremely divergent. Even if regulation appears to be similar, in detail they are still very different,” said Carran.
She added that although the recommendation has produced some positive results, it has been unsuccessful in its “nudges” to encourage member states to enforce it.
Discussing the report with GamblingCompliance, Carran said: “This issue of inconsistency must be highlighted for both the consumer and operators.
“As of now there is no consensus on what the regulatory balance should be. Some countries might see enforcement issues such as advertising as beneficial to their state, but others do not.”
“There are various issues in creating a European consensus, but this is what is required in order to create consistent regulation across gambling markets,” she said.
Despite the recommendation being voluntary, Belgium went so far as to launch a legal challenge to block it, highlighting the difficulty of establishing any regulations that would be enforceable across the EU.
However, as recently as last month, Belgian Gaming Commission director Peter Naessens was chosen as the head of a CEN standardisation project that would introduce similar voluntary guidelines for online gambling reporting.
The project is seen by the EGBA and other trade groups as another method of pushing the European Commission towards harmonisation, with an eye towards European elections and a new commission next year.
However, Carran said she does not believe that “voluntarily there is any chance” of achieving continental consistency in online gambling regulation.
As it stands, consumer protection still varies greatly from state to state in Europe. Even fundamental issues such as minimum gambling age have not yet been agreed across the continent.
“We are experiencing a digital revolution. Online gaming companies have extra responsibility for players and consumers, especially for the population of problem gamblers,” said Jesper Kärrbrink, the CEO of Mr Green, also speaking at the event in Brussels.
“We need corporate leadership and regulations that reflect the digital world we are living in. We are one of the few industries that are asking for more regulation, our customers should have more protection than other consumers. This is not the case today,” he said.
Maris Bonello, head of player sustainability, research and integrity for Kindred Group, echoed Karrbrink’s sentiment, claiming a “practical level playing field for online gambling regulation is needed”.
The call for more regulation did not go unheard, garnering a response from European commissioner for justice Vera Jourova.
“It’s not very often to hear we want more regulation, but we have to do smart and proportionate regulation. We do not want to over regulate. But, online must not become a jungle,” said Jourova.
However, she was reluctant to commit to the introduction of additional European online gambling regulation, instead insisting that countries should simply apply existing laws, as the “rules are still relevant”.
Compliance Updates
MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling
As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.
Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.
The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.
With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.
Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.
“Working together and not in silos is always beneficial. We learn from each other to be more effective.”
Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”
In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.
The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.
With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.
The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.
The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.
Balkans
Serbia’s ZLF Urges Total Ban on Gambling Ads
Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.
The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.
For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.
The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.
Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.
Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.
ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.
Compliance Updates
Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority
Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.
As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.
He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.
Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.
He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.
He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.
Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.
He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).
Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.
“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.
“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.
“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”
Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.
“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.
“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”
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