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Compliance Updates

ASA: new standards protecting children from irresponsible gambling ads

George Miller

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ASA Sanctions 32Red for Breach of Advertising Rules
Photo Source: express.co.uk
Reading Time: 2 minutes

 

The Advertising Standards Authority has published new standards to protect children and young people from irresponsible gambling ads.

This follows a review of the evidence on advertising’s impact on under-18s and rulings by the Advertising Standards Authority. The last review was carried out in 2014.

The evidence suggests that exposure to gambling ads that comply with the UK’s Advertising Codes is, of itself, unlikely to harm under-18s.  Targeted restrictions are still required, however, to address the potential risks associated with irresponsible advertising. While the advertising rules don’t need to change, we have introduced new standards to strengthen how they apply in practice.

 

 

The new standards:

  • prohibit online ads for gambling products being targeted at groups of individuals who are likely to be under 18 based on data about their online interests and browsing behaviour;
  • extensively list unacceptable types of content, including certain types of animated characters, licensed characters from movies or TV and sportspeople and celebrities that are likely to be of particular appeal to children, and references to youth culture; and
  • prohibit the use in gambling ads of sportspersons, celebrities or other characters who are or appear to be under 25; and
  • adds to existing guidance on the responsible targeting of ads, covering all media (including social networks and other online platforms)

In particular, the standards provide examples of scenarios to help advertisers understand what they need to do to target ads away from under-18s. For example:

Social media – gambling operators must use all the tools available to them on a social network platform to prevent targeting their ads at under-18s. This includes both ad targeting facilities provided directly by the platform based, on their platform users’ interests and browsing behaviour, and tools that restrict under-18s’ access to marketers’ own social media content.

Parts of websites for under-18s – gambling operators should take particular care to avoid placing their ads on parts of websites of particular appeal to under-18s. For example, a football club’s website might have a strongly adult audience in general, but it would be inappropriate to place gambling ads in pages dedicated to younger supporters.

Social and online gaming – gambling-like games or games that feature elements of simulated gambling activity are often popular with children and young people. Such games should not be used to promote real-money gambling products. Where social and online games feature marketing communications for gambling games, they should not be directed at under-18s.

Influencers – gambling operators should take particular care when identifying influencers to promote their products or brands. They should take into account the influencer’s likely appeal and obtain audience data (for instance, the age-breakdown of a follower or subscriber-base) to ensure that under-18s are not likely to comprise more than 25% of the audience.

Affiliates – responsibility lies with gambling operators to ensure that affiliates or other third parties acting on their behalf to publish or disseminate ads that comply with the advertising rules.

The new standards will come into force on 1 April 2019.

Director of the Committees of Advertising Practice, Shahriar Coupal, said:

“Playing at the margins of regulatory compliance is a gamble at the best of times, but for gambling advertisers it’s particularly ill-advised, especially when the welfare of children is at stake. Our new standards respond to the latest evidence and lessons from ASA rulings, and require that greater care is taken in the placement and content of gambling ads to ensure they are not inadvertently targeted at under 18s.”

The new regulatory statement should be read in conjunction with:

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Compliance Updates

Swedish Court Reduces Casino Cosmopol’s AML Penalty

Niji Narayan

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Swedish Court Reduces Casino Cosmopol’s AML Penalty
Photo Source: casinocosmopol.se
Reading Time: 1 minute

 

Sweden’s Administrative Court has reduced the penalty issued to Casino Cosmopol in 2018 from SEK8m to SEK3m.

The fine was issued by Lotteriinspektionen in relation to systematic deficiencies in Casino Cosmopol’s policies related to money laundering and terrorist financing in November 2018.

Casino Cosmopol submitted an appeal against this in December 2018, which was heard in Sweden’s Administrative Court last week. The hearing found that while the court agreed that the casino had breached its licence conditions, there should be a reduction in the penalty fee paid.

In response to the ruling, Lotteriinspektionen has said it will consider launching an appeal of its own against the Administrative Court decision.

“Casino Cosmopol AB has applied for a license to operate games when the new Gaming Act comes into force at the turn of the year. The Lottery Inspectorate has now informed Casino Cosmopol that they need to supplement their application with a description of the measures planned to comply with the money laundering regulations,” the regulator said.

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Compliance Updates

MGA publishes Guidelines on the Impact of the UK’s Exit from the European Union

George Miller

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MGA publishes Guidelines on the Impact of the UK’s Exit from the European Union
Reading Time: 1 minute

 

The Malta Gaming Authority is publishing a guidance note on the impact of the UK’s Exit from the European Union in consideration of the United Kingdom’s exit from the European Union. The contents of the guidance note relate solely to regulatory affairs within the remit of the MGA, and operators should also be aware of ulterior consequences resulting from Brexit, including but not limited to data protection, immigration, employment, duty, and copyright considerations.

The contents of this guidance note are of particular importance to entities established in Malta and operating in the United Kingdom, or entities established in the United Kingdom providing services and supplies within Malta, and it also details transitory measures in place for operators to ensure readiness and avoid regulatory disruption.

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Compliance Updates

iSoftBet awarded Malta B2B supplier licence

George Miller

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iSoftBet awarded Malta B2B supplier licence
Reading Time: 2 minutes

 

More than 100 proprietary games certified – all new titles to be offered to tier one brands in rapidly growing jurisdiction

 iSoftBet, the leading online and mobile casino content provider, has been awarded a B2B software licence from the Malta Gaming Authority (MGA) enabling it to offer more than 100 of its best performing games to a host of tier one brands.

iSoftbet is certified in 16 of the world’s largest regulated and emerging territories and provides brands with the highest quality casino games and maximum speed to market.

The supplier’s MGA B2B licence is a key regulatory landmark for the business with a host of well-known brands investing heavily in the rapidly growing jurisdiction, looking for a combination of proven and fresh content during the busiest period of the year for the iGaming industry.

Among the 100 iSoftBet games certified for Malta include classic titles such as Hot Spin, Vegas High Roller, and Wild Ape.

iSoftBet has a reputation for being at the forefront of slot development, performance, product diversity and innovation with a portfolio of more than 150 proprietary titles and more than 4,500 games on its Game Aggregation Platform (GAP). The software providers available on iSoftBet’s GAP will continue to supply their content if they hold a MGA Gaming Licence or letter of recognition.

Mark Halstead, Compliance Manager at iSoftBet, said: “We are one of the most certified and compliant suppliers in the iGaming industry. Malta is a key milestone for iSoftBet, and we’re delighted to have gone through the licensing process with flying colours.

“This enables us to both extend our relationships with existing tier one customers as well as gain access to a wealth of potential new clients. Malta is attracting an increasing number of well-known operators and we’re excited about what the future holds there.”

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