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Compliance Updates

ASA: new standards protecting children from irresponsible gambling ads

George Miller

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ASA: new standards protecting children from irresponsible gambling ads
Photo Source: express.co.uk
Reading Time: 2 minutes

 

The Advertising Standards Authority has published new standards to protect children and young people from irresponsible gambling ads.

This follows a review of the evidence on advertising’s impact on under-18s and rulings by the Advertising Standards Authority. The last review was carried out in 2014.

The evidence suggests that exposure to gambling ads that comply with the UK’s Advertising Codes is, of itself, unlikely to harm under-18s.  Targeted restrictions are still required, however, to address the potential risks associated with irresponsible advertising. While the advertising rules don’t need to change, we have introduced new standards to strengthen how they apply in practice.

 

 

The new standards:

  • prohibit online ads for gambling products being targeted at groups of individuals who are likely to be under 18 based on data about their online interests and browsing behaviour;
  • extensively list unacceptable types of content, including certain types of animated characters, licensed characters from movies or TV and sportspeople and celebrities that are likely to be of particular appeal to children, and references to youth culture; and
  • prohibit the use in gambling ads of sportspersons, celebrities or other characters who are or appear to be under 25; and
  • adds to existing guidance on the responsible targeting of ads, covering all media (including social networks and other online platforms)

In particular, the standards provide examples of scenarios to help advertisers understand what they need to do to target ads away from under-18s. For example:

Social media – gambling operators must use all the tools available to them on a social network platform to prevent targeting their ads at under-18s. This includes both ad targeting facilities provided directly by the platform based, on their platform users’ interests and browsing behaviour, and tools that restrict under-18s’ access to marketers’ own social media content.

Parts of websites for under-18s – gambling operators should take particular care to avoid placing their ads on parts of websites of particular appeal to under-18s. For example, a football club’s website might have a strongly adult audience in general, but it would be inappropriate to place gambling ads in pages dedicated to younger supporters.

Social and online gaming – gambling-like games or games that feature elements of simulated gambling activity are often popular with children and young people. Such games should not be used to promote real-money gambling products. Where social and online games feature marketing communications for gambling games, they should not be directed at under-18s.

Influencers – gambling operators should take particular care when identifying influencers to promote their products or brands. They should take into account the influencer’s likely appeal and obtain audience data (for instance, the age-breakdown of a follower or subscriber-base) to ensure that under-18s are not likely to comprise more than 25% of the audience.

Affiliates – responsibility lies with gambling operators to ensure that affiliates or other third parties acting on their behalf to publish or disseminate ads that comply with the advertising rules.

The new standards will come into force on 1 April 2019.

Director of the Committees of Advertising Practice, Shahriar Coupal, said:

“Playing at the margins of regulatory compliance is a gamble at the best of times, but for gambling advertisers it’s particularly ill-advised, especially when the welfare of children is at stake. Our new standards respond to the latest evidence and lessons from ASA rulings, and require that greater care is taken in the placement and content of gambling ads to ensure they are not inadvertently targeted at under 18s.”

The new regulatory statement should be read in conjunction with:

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Latvian Parliament Approves the Amendments to the National Legislation on Gambling

Niji Narayan

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Latvian Parliament Approves the Amendments to the National Legislation on Gambling
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The Latvian parliament has approved the amendments to the national legislation on gambling. The new rules prohibit the Latvians from gambling on the websites of international online gambling operators who operate without a license in Latvia.

Latvian citizens who used the services of unlicensed gambling casinos will face a fine of up to € 350 per incident. Players who avoid taxes for winnings can also be fined. It is assumed that the fine will be 23% for any amount of winnings over € 3,000. There is a €20 thousand penalty for Internet providers who fail to report information about the cases of illegal online gambling.

The Latvian Inspection on lotteries and gambling has blacklisted more than 1500 gaming domains, however, according to media reports, Internet providers blocked only a third of domains form the blacklist.

 

To stay up to date with the latest changes in the Baltic region make sure you register here for the second edition of the Mare Balticum Gaming Summit. The conference will take place on the 9th of May at Radisson Blu Royal Astorija Hotel in Vilnius (Lithuania).

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Compliance Updates

Spillemyndigheden Issues Warning on Marketing Bonus Offers

Niji Narayan

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Spillemyndigheden Issues Warning on Marketing Bonus Offers
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The Danish Gambling Authority, Spillemyndigheden, has released a statement and issued warning to the operators.

The regulator assessed that the use of the word “free” when marketing a bonus offer is misleading if a wagering requirement is attached to the offer.

In accordance with the Consumer Ombudsman, in 2016, a statement contemplated the use of the word “free” in bonus offers. “The Consumer Ombudsman found that the chance of winning a win was impaired because consumers could not raise their winnings if they stopped the game before the wagering requirement was met, and the total sum of consumer deposits and winnings was higher than the consumer’s initially deposited amount,” said the statement.

The gambling authority said that this is similar to other concepts such as “free spins” and “free bet” if a turnover requirement is attached to the offer. “The use of these terms can create an expectation on the part of the consumer that the offer is actually free without any limitations and will therefore be contrary to the law if this is not the case,” said the watchdog.

 

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Compliance Updates

FDJ Sets New Plans for CSR Efforts

Niji Narayan

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FDJ Sets New Plans for CSR Efforts
Reading Time: 1 minute

 

Française des Jeux (FDJ), the French gaming operator, has set out new plans for corporate social responsibility (CSR) efforts to clamp down on issues such as problem gambling, underage players and fraud.

This year onwards, the operator will commit 10% of its annual television advertising budget to responsible gambling.

Last year, FDJ has trained more than 13,000 members of staff on how they can prevent underage gambling. This year also, FDJ will continue its retail training initiative.

This year, FDJ will develop and launch a new money laundering risk assessment tool that will be applied to all of its retail and digital bets.

The operator will also implement an action plan with the aim of becoming a carbon neutral business in 2019 and reducing its carbon emissions by 20% by 2025.

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