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Compliance Updates

Monopoly Casino Advert Faces ASA’s Ban

Niji Narayan

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Monopoly Casino Advert Faces ASA’s Ban
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The Advertising Standards Authority has banned an online casino advert of Monopoly Casino, after finding that it breached their code. Monopoly Casino is owned and operated by Entertaining Play Limited.

The banned advert features Monopoly’s familiar cartoon mascot Rich Uncle Pennybags, was deemed by the ASA to appeal to children, which in turn goes against the ASA’s guidelines.

Entertaining Play has argued that the use of the character Rich Uncle Pennybags in their advert for their online casino was not likely to appeal to minors. With it “not possessing exaggerated features and that it did not mimic any cartoon character in current children’s programming.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Compliance Updates

Spelinspektionen Penalises United Lottery Solutions

Niji Narayan

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Spelinspektionen Penalises United Lottery Solutions
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Spelinspektionen, the Swedish gambling regulator, has issued an official warning and financial penalty of SEK700,000, around $73,30o on United Lottery Solutions, after the operator breached national laws on lottery betting.

The regulator said that United Lottery Solutions had been offering players in Sweden the opportunity to bet on the outcome of various lottery games via its Lottoland.se site, including Eurojackpot.

State-owned Svenska Spel holds the exclusive licence to market lottery games in the country, including Eurojackpot, and Spelinspektionen said that it did not grant permission to United Lottery Solutions to offer betting on its lotteries.

Spelinspektionen also noted United Lottery Solutions has been offering online scratchcards via Lottoland.se, despite this form of gaming not being covered by its Swedish licence.

The regulator said that although United Lottery Solutions has now stopped offering betting on Swedish lotteries and scratchcards, such activities had been going on for some time and the violations were judged as serious.

Spelinspektionen said the warning and penalty fee is based on the severity of the infringement and the operator’s turnover on the Swedish market.

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Compliance Updates

ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App

Niji Narayan

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ASA Warns Betfair and William Hill After Gambling Ads Appear in Looney Tunes App
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The UK’s Advertising Standards Authority (ASA) has warned William Hill and Flutter Entertainment to refine their advertising targeting strategies, after their promotions appeared in Looney Tunes: World of Mayhem, an app seen as being of particular appeal to minors.

Flutter Entertainment responded that the ad had been placed by mobile engagement platform Tapjoy. Following the ASA’s complaint, it discovered that the app’s publisher had mistakenly opted in to accepting advertising content at a “mature-plus” level for the app.

William Hill also said the fault lay with the game publisher, but added that it should not have appeared in the app regardless of who was at fault. It had blacklisted the app, meaning its ads would no longer appear in Looney Tunes: World of Mayhem, via Tapjoy or any other affiliate.

ASA upheld its complaint, pointing out that the app had a PEGI 7 rating in the UK Google Play store, meaning it was suitable for players aged seven and above. “Given the use of cartoon characters, cartoonish violence and the relatively simple nature of the game, we considered it was likely to appeal to many under-18s,” ASA said.

It added that the app was likely to be of particular appeal to minors and that its player base was likely to include under-18s. It noted that Tapjoy’s platform allowed advertisers to target campaigns using interest-based data gathered from gaming preferences and self-reported demographic data, such as dates of birth.

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Compliance Updates

California Tribes to Continue Fight for Protecting Gaming Exclusivity

Niji Narayan

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California Tribes to Continue Fight for Protecting Gaming Exclusivity
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The United States District Court for the Eastern District of California has dismissed the lawsuit filed by the Yocha Dehe Wintun Nation, the Viejas Band of Kumeyaay Indians and the Sycuan Band of the Kumeyaay Nation for breach of their respective compacts with the State of California.

The court acknowledged the exclusive right of tribes to conduct banked card games. The ruling constituted a procedural finding by the court that it lacked the power to require the State to enforce the law under the tribes’ compacts.

The court reasoned the State had not promised to protect the tribes’ right to gaming exclusivity ― despite compact language acknowledging “the exclusive right” each tribe enjoyed under its Compact “to operate a gaming facility in an economic environment free of competition from the operation of slot machines and banked card games on non-Indian lands.”

Notably, the State does not dispute the merits of the case. To the contrary, as detailed in the tribes’ complaint, various high-ranking representatives have acknowledged that the California cardrooms are playing unlawful house-banked card games, and are also playing blackjack, which is illegal under the Penal Code. But, the State is doing either little or nothing to stop the cardrooms’ unlawful conduct.

Despite the court’s ruling, the tribes will continue their efforts to preserve the rights guaranteed to them.

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