Parimatch Africa, the Africa-facing sports betting operator, has become the latest operator to switch to FAST TRACK CRM the real-time player engagement platform.

Parimatch Africa is quickly becoming a leading sports betting operation in Africa, with a large presence in Tanzania and expansion plans in other African countries. The launch of its online platform will help to secure a growing share of this emerging market, and its ambitious player engagement plans meant it was looking for a specialised CRM tool.

The operator identified FAST TRACK CRM as its partner, choosing the only CRM tool built specifically for the iGaming sector, which allows operators to coordinate all aspects of player engagement from one place using real-time data.

Lasha Gogiberidze, CEO of Parimatch Africa, said: “We have big plans over the next few months. With Africa being the fastest-growing region for sports betting, now is our moment to bring something new and exciting to this market.

“As part of our expansion plans, we know that we have to be able to engage with players in a way that others are not currently achieving in Africa, and FAST TRACK CRM is the tool we need to be able to do this.”

FAST TRACK CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign.

FAST TRACK CRM coordinates all aspects of communication and rewards and, most importantly, is a tool designed specifically for iGaming operations workflows.

Simon Lidzén, CEO of FAST TRACK has high hopes for the supplier’s first partnership in the African market.

Lidzén said: “We are really eager to establish a successful partnership with Parimatch Africa in one of the most exciting and fast-growing markets in our industry. Our initial discussions have exposed some very interesting opportunities for engagement that are unique to the African market, and we are looking forward to working on a specialised solution for the team.”

The strength of FAST TRACK CRM’s offering was confirmed by it being named Multi Channel Supplier of the Year at the EGR B2B Awards 2019.

ORYX Gaming, a Bragg Gaming Group company, has partnered with BtoBet in a deal which will provide the supplier with a gateway to regulated markets in Latin America and Africa.

Under the content distribution agreement, BtoBet, a global provider of sports betting solutions, will take on ORYX Gaming’s full portfolio of proprietary and third-party content. Top performing titles including recent release Battle Dwarf and the popular classic Back to the Fruits will be made available via ORYX Hub, together with premium games from partnered, top-tier studios such as Gamomat, Kalamba, Golden Hero and Givme Games, and third-party providers such as EGT, Zitro, Ortiz and Pariplay.

BtoBet boasts a strong presence in Latin American and African countries that will serve as a springboard for ORYX Gaming to launch with operators in regulated markets in those regions, in addition to further expanding its European footprint.

Matevz Mazij, Managing Director of ORYX Gaming, said: “BtoBet’s wide-ranging geographical reach will unlock new markets for ORYX Gaming and provide us with access to broader audiences.

“This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions.”

Alessandro Fried, Chief Executive Officer at BtoBet, said: : “We are delighted to provide ORYX Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion.

“Not only does ORYX Gaming offer a content rich portfolio that will boost our online games offering, but it also makes access to its broad catalogue completely seamless via the ORYX Hub. This partnership will undoubtedly deliver great results for us and our clients.”

ORYX Hub provides operators with simple and quick access to a large portfolio of certified and compliant casino content, as well as its lottery and sportsbook products, via one contract and one integration.

BtoBet has signed a deal with Namibia based operator Allbet. As per the agreement, Allbet will integrate BtoBet’s Neuron platform across its retail network. The deal will give Allbet access to BtoBet’s flexible technology, enabling the operator to deliver a differentiated and tailored experience to their target players.

“We look forward to working strongly with the Allbet team, and playing a pivotal role in them becoming a leader in their field in the coming years,” BtoBet’s Chief Marketing Officer Sabrina Soldà said.

“BtoBet provided fantastic customer service in the investigation phase of us selecting a partner. Their software and platforms are very well setup with extensive functionality and focused on ease of use for the operator. The Neuron platforms are cutting edge and placed in the forefront of the industry,” Andre Botha, Managing Member of Bandits Group of Companies proprietary of the “Allbet” brand said.

“The CRM, CMS and AI at the core of the platform will allow us to use the information and segmentation of customers which in turn means we can focus on each player’s individual journey, resulting in an advanced and tailored betting experience,” Andre Botha added.