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ACMA Warns SEN+ for Breach of Gambling Ad Rules

Niji Narayan

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ACMA Warns SEN+ for Breach of Gambling Ad Rules
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The Australian Communications and Media Authority (ACMA) has warned Pacific Star Network (PSN) for streaming gambling ad during the live audio coverage of the 2019 Australian Open through its SEN+ online sports radio. The advert was in relation to an online service that provides information to subscribers about horse racing.

According to the ACMA, SEN+ streamed the gambling ad at 10:58 AM on January 23, ahead of audio coverage of the Australian Open commencing at 11:00 AM. Gambling ads are banned five minutes before the scheduled start of play and five minutes after the event finishes. ACMA said that this placed SEN+ in breach of section 12 of Broadcasting Services (Online Content Service Provider Rules) 2018.

“Online service providers need to be aware of their obligations. The rules are in place to create a safe zone for children and families as they enjoy live sport broadcast on television or streamed online,” ACMA chair Nerida O’Loughlin said.

ACMA ordered PSN to commission an independent audit of its processes and practices, as well as conduct staff training to ensure future compliance with the rules. After the audit, PSN must report any findings and recommended improvements to the ACMA.

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