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Compliance Updates

EGBA’s Views on New Spanish Gambling Regulations

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EGBA Welcomes European Commission’s Proposal for Digital Services Act
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The new governing parties in Spain have indicated that they intend to introduce new regulations for gambling, including additional consumer protection measures, stricter restrictions for gambling advertising and a review of taxation for online gambling.

While it is too early to predict the specific measures that will be introduced, general policy commitments were outlined in a 50-page accord published on December 30 by the PSOE (Socialist) and Podemos (Left) parties who form the country’s new coalition government.

EGBA welcomes policy measures which genuinely strengthen consumer protection in Spain’s online gambling market but reiterates that such measures should be balanced, proportionate and designed in such a way that they support rather than undermine the regulated market.

“In the past, we have seen, in various jurisdictions, the introduction of well-meaning consumer protection measures which had an actual counterproductive effect because they pushed online players towards unregulated, off-shore websites which exposes them to dangerous practices and a lack of legal recourse when their consumer rights and protections are being trampled on,” EGBA said.

“The Spanish government should pay attention to this risk and ensure that new measures, which might be considered, are mindful of the need to ensure a high participation rate of players in the Spanish regulated market, rather than the offshore market. As far as we are aware, there is no research or studies that conclude that the volume of advertising for gambling impacts the risk of problem gambling. However, at the same time, EGBA obviously recognizes the need to ensure that advertising is responsible and helps protect vulnerable consumers and minors,” EGBA added.

“Gambling advertising does play an important role in informing consumers of which websites are regulated and licensed in Spain, and where they can play in a safe and regulated environment that takes into account their need to be protected. In most EU countries, advertising is also required to provide information about the risks of gambling and where and how consumers can obtain help if they need it,” EGBA added

“While we recognize that advertising can be seen to be excessive by regulators or public opinion, a certain level of advertising is required to ensure that consumers remain within the regulated online environment,” Maarten Haijer, Secretary-General of EGBA said.

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Compliance Updates

BetComply Appoints Martin Hodges as its New Chief Marketing Officer

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BetComply has appointed Martin Hodges as its new chief marketing officer to spearhead its marketing strategies and growth initiatives.

Coming to BetComply with more than 15 years of experience in strategic marketing, Hodges has propelled brand development, strategic alliances and innovative campaigns while occupying senior marketing positions at several major companies in the sector.

Daniel Brookes, CEO of BetComply, said: “Martin’s appointment comes at a pivotal time for BetComply as we seek to enhance our market position and introduce innovative solutions that meet the evolving needs of our clients. His proven track record, dynamic leadership, and deep understanding of the iGaming industry will be instrumental in driving our marketing efforts and accelerating our growth. We are thrilled to have him on board.”

Hodges said: “I am excited to join BetComply and to be part of a company that is at the forefront of compliance services in the iGaming industry. The opportunity to contribute to BetComply’s mission and to work with a talented team to drive impactful marketing strategies is truly inspiring. I look forward to helping shape the future of this innovative company.”

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Compliance Updates

IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments

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Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS’s industry-leading, AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world’s largest and fastest-growing short-form video entertainment platforms.

IAS is also expanding its industry-leading Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS’s AI-driven Total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For You Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

“The rapid adoption of short-form video on social platforms like TikTok created demand for next-generation solutions that can provide protection and performance for advertisers. As the first independent, third-party digital media quality provider offering an end-to-end brand safety solution for TikTok, global advertisers now have access to AI-backed solutions to safeguard and scale their brands across one of the largest and fastest-growing social platforms around the globe,” Lisa Utzschneider, CEO of IAS, said.

The new expanded measurement capabilities further help advertisers on TikTok by adding:

  • New Category Exclusion and Vertical Sensitivity segments: IAS now provides independent, third-party assurance that advertisers’ campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and lotteries, violent video games, combat sports, and youth content.
  • Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical Sensitivity Segments will automatically be applied within IAS Signal for measurement. IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers.
  • Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.
  • Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and Suitability Measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway and Panama.

“TikTok is continuously building and refining our brand safety and suitability solutions for advertisers, and evolving to stay ahead of emerging needs. We are excited to be partnering with trusted third-party measurement provider Integral Ad Science to complement our own TikTok Inventory Filter, and our new brand suitability controls Category Exclusion and Vertical Sensitivity, so advertisers are confident in the tools that empower them to connect with our community,” Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok, said.

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Compliance Updates

Gaming1 renews contract with ComplianceOne Group for fifth consecutive year

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Gaming1 renews contract with ComplianceOne Group for fifth consecutive year
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Gaming1, the renowned casino and sports betting partner, has once again renewed its contract with ComplianceOne Group, marking the fifth consecutive year of collaboration between the two industry leaders.

This renewal underscores the trust and confidence Gaming1 has in ComplianceOne Group’s consulting services, highlighting their commitment to excellence and reliability in the iGaming sector.

Antonio Zanghi, CEO of ComplianceOne Group, said: “Entering our fifth year of working Gaming1 confirms our vision of how best to support clients in their journey.

“It is always a pleasure to discuss projects with their team, and we are humbled by the continued trust invested in our services and people.”

Thibaut Collard, Chief Compliance Officer of Gaming1, added: “We are excited to confirm our trust in ComplianceOne Group again. Our two teams have reached an excellent level of cooperation, and we consider ComplianceOne Group a part of our extended team.

“Over the years, we have collaborated in many different areas and found ComplianceOne Group to consistently provide top-notch support while also being a pleasure to work with!”

The ongoing partnership between Gaming1 and ComplianceOne Group exemplifies the strength of collaboration and dedication to mutual success.

As both companies continue to innovate and evolve, they remain committed to delivering exceptional services and solutions to the iGaming industry.

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