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Compliance Updates

High 5 Casino receives MGA approval

George Miller

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Pragmatic Play Cements Position As Top Provider With Prestigious EGR B2B Award
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High 5 Casino receives MGA approval
 

Social casino enters the RMG market and launches on the company’s new Vault platform featuring Brain with Benefits technology 

High 5 Games, the world’s largest independent casino games provider, has been granted a B2C licence Type 1 by the Malta Gaming Authority (MGA), marking High 5 Casino’s approval to enter the real money gaming market.
The new online casino will launch on H5G’s proprietary iGaming platform, Vault, which is embedded with innovations that the company envisions will define the future of online and mobile gaming.
Vault incorporates the New York developer’s Brain with Benefits technology that monitors players in real time and at all stages of the customer lifecycle, and is set to revolutionise the whole user journey with a truly personalised experience.
The Brain, named Oracle, sits in the cloud and the machine learns player behaviour. Oracle is present and monitors:

  • Promotions and bonus management system
  • CRM and data segmentation
  • Content management
  • Player account management

The Benefits, personalised events, are then triggered automatically by Oracle’s Brain, both seamlessly and in real time, across the platform and games. These can range from small surprise game features to fully adaptive content libraries and user journeys.
This technology is based on Google’s artificial intelligence and machine learning frameworks. The technology from Google, a long-term iGaming partner of H5G, has been successfully used across High 5 Casino in the social casino world, as well as the company’s range of tentpole games, and will soon be rolled out across platform level and all games.
Vault platform is developed from H5G’s social casino, which is enjoyed by millions of players worldwide. Soon available for real money play, High 5 Casino will feature High 5 Games’ full portfolio of games, as well as a range of titles from leading third-party providers.
The Vault platform will also be made available to operators and platform providers, with the company exhibiting its technology at ICE London 2020 at Booth N1-421.
Anthony Singer, CEO of High 5 Games, said: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile.
“Oracle the brain will be present at ICE London 2020, head to our booth to learn more about how this new technology will cleverly bring a new unprecedented gaming experience.”
High 5 Games will be demonstrating its full portfolio of products and services at Booth N1-421, between 4-6 February at ICE London 2020, London ExCeL.
 

Compliance Updates

Parimatch makes statement of intent for newly legalised Ukraine gambling industry

George Miller

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Parimatch makes statement of intent for newly legalised Ukraine gambling industry
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Following the signing of Bill No. 2285-d by President Volodymyr Zelenskyi to legalise the gambling industry in Ukraine, Parimatch, the international betting and technology company, has confirmed it will be bidding for the new operating licences in the country.

Parimatch, was founded in Ukraine in 1994 and was amongst the first bookmakers in the CIS region to transition into a digital betting platform. Today, Parimatch has expanded internationally to become a global betting and technology brand. The company now looks to build on its heritage to become the largest and most innovative operator in its home market.

Commenting on today’s signing, Sergey Portnov, CEO of Parimatch said: “I would firstly like to congratulate President Zelenskyi for delivering on his pledge to legalize gambling in Ukraine. He has a shown that he is a man of his word and we fully support his agenda to liberalize the local economy. Parimatch has long argued that the development of a fair and regulated betting industry will really benefit Ukraine.”

Parimatch’s strong commitment to the market is despite further clarity and reforms being required on the existing tax system in order to create a fair landscape for operators.

“We are fully committed to conquering our home market by delivering a product that can entertain the people of Ukraine. We are also proud that we can now contribute to the country’s economy and help grow its technology industry. However, for us to deliver these benefits in the long-term we need a fairer tax system which is currently too punitive and uncompetitive compared to similar international markets. It is vital that this is addressed as soon as possible to ensure the enduring viability of the industry in Ukraine.”

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Compliance Updates

CT Gaming Interactive obtained a certificate for the Colombian market

George Miller

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CT Gaming Interactive obtained a certificate for the Colombian market
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CT Gaming Interactive has obtained certification to enter the Colombian iGaming market. Since the year`s beginning, game content from the company has been rolled out in a range of regulated markets, with the latest being Colombia.

Rigorous certification processes recently confirmed that the jurisdiction allows CT Gaming`s titles to be used by locally licensed operators and Colombian players can soon enjoy exciting titles from the rich content portfolio of the company.

„The players could access our best-performing titles as 40 Mega Slot, 40 Treasures, Chili Fruits, Duck of Luck, Fire Dozen shortly. The entry of CT Gaming Interactive into the Colombian market marks the latest significant achievement for us”, commented Lachezar Petrov, General Manager at CT Gaming Interactive. CT Gaming has a strong history of providing quality certified gaming content to LatAm operators, and by obtaining the licence the portfolio will be available and attractive to local operators.

“We are dedicated to finding the best distribution channels for the game content and we are in the final stages of negotiations with the biggest operators on the market. We are sure that we have a very exciting road ahead”, said Mr. Petrov.

CT Gaming Interactive is already compatible with numerous jurisdictions, including Spain, Italy, Bulgaria, Czech Republic, Croatia, Latvia, Malta, Romania, Switzerland.

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Compliance Updates

BETBY granted MGA supplier licence

George Miller

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BETBY granted MGA supplier licence
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Innovative sports betting supplier BETBY has been granted its supplier licence by the Malta Gaming Authority (MGA) in an important step as it looks to expand in regulated jurisdictions worldwide.

The licence will allow BETBY to supply its AI-driven sportsbook solution to operators within several European territories, offering a full end-to-end platform for partners.

With a flexible, fully customisable solution which can be tweaked to offer regionalised content based on geolocation settings and a full suite of marketing tools, including BETBY’s UX-enhancing widgets, the supplier’s products offer a new sports betting experience.

The awarding of the licence is another milestone for the growing sportsbook supplier, which has enjoyed a period of sustained commercial success in recent weeks, taking its platform live with a number of operator partners and the impressive launch of its esports titles.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “Being awarded our MGA supplier licence is an important step for us as we continue to establish our presence as a leading sportsbook supplier.”

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