Affiliate Industry
Rightlander Launches Smart Workbench
Rightlander, the leading expert in advertising and affiliate compliance, has launched Smart Workbench, an AI-lead product designed to significantly reduce the marketing compliance workload.
The new technology ties content and sentiment to brand placement, increasing contextual relevance, reducing the need for analysis by around 80% while also introducing a faster work flow. The combined effect makes the task of affiliate compliance up to 90% less time intensive than any other comparable tool on the market.
Rightlander scans millions of pages every month across global jurisdictions identifying sources of traffic and then monitoring them for potential compliance issues. The introduction of the Smart Workbench allows it to learn from every action taken by the operator which in turn, decreases the time taken to solve compliance issues.
The software can detect logos, links, brand references, bonuses and inducements and misleading or deceptive marketing messages and draw conclusions if something is relevant to a clientâs brand, filtering out the unnecessary data. Furthermore, the Smart Workbench can prioritise compliance issues based on the importance of an item, where it occurs on an affiliate site, and how it is presented contextually.
The new reporting system also provides context for each item which allows the operator to make a decision without having to leave the Smart Workbench.
Ian Sims, founder of Rightlander.com, said: âThis is a game-changer for our clients. Rightlanderâs unique ability to scan millions of pages is a key reason for our success but working at scale means we uncover many more potential issues than our competitors which of course, need to be dealt with.â
âOur focus in 2022 has been to find a solution to dramatically reduce the data that compliance teams have to deal without resorting to lower scan volumes and Iâm blown away by what our dev team have come up with here.
âRightlanderâs Smart Workbench not only weeds out around 80% of the false positives, it also learns from each action taken so that the time it takes to resolve compliance issues reduces very quickly over a short time.â
Another major benefit of the Smart Workbench is its ability to help smaller compliance teams by translating issues in foreign languages into the chosen language of the compliance officer.
Ian Sims said: âLanguages can be a major headache for teams. This enhancement to the system addresses the headache and helps to reduce the compliance budget overhead at the same time.â
Affiliate Industry
Increase Redirect Speed by 5 Times with Affilka New Feature
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.
The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.
With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds â this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.
The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.
The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Affiliate Industry
Noxwin Elevates Its Game: From Operator to Premier Affiliate Platform
In a bold move within the online gaming industry, Noxwin has transformed from a traditional gaming operator to a leading affiliate platform. This strategic pivot positions Noxwin.com as the ultimate destination for users seeking honest and comprehensive information about casinos and bookmakers, as well as expert tips and tricks in the iGaming sector.
A New Identity for Noxwin
Previously known primarily as a gaming operator, Noxwin has redefined its mission to better align with the evolving needs of todayâs players. By transforming itself into an affiliate platform, Noxwin is now dedicated to delivering meticulously reviewed and evaluated information on top online casinos and sports betting sites. This shift empowers players to confidently navigate their options ensuring a superior gaming experience every time.
A Strategic Shift to Better Serve Players
Noxwinâs transition from a gambling operator to an affiliate platform stems from its commitment to serving the modern online gamer. With increasing competition in the industry and players demanding more transparency and reliable resources, Noxwin saw an opportunity to meet these needs. As an affiliate platform, it now offers an unbiased, all-encompassing guide to the best betting and casino sites, empowering users with well-researched reviews, exclusive promotions, and responsible gaming tools.
Honest Information at Your Fingertips
Noxwin.com, having previously struggled with its reputation as an operator, has made significant efforts to rebuild trust and credibility in the industry. Recognising the importance of integrity, they now place a strong emphasis on honesty and transparency with their users. This renewed focus on clear communication, fair play, and responsible operations reflects their dedication to providing players with a reliable, clear, and responsible gaming experience.
In an industry where many platforms advertise enticing bonuses that often do not exist when visiting the actual casino or bookmaker site, Noxwin stands out. The platform verifies all offers, ensuring that users have access to genuine promotions and exclusive deals that enhance their gaming experience.
Noxwin’s rigorous evaluation process includes:
- Licensing and regulation: Ensuring that all listed platforms operate under valid licenses and comply with industry regulations.
- User Experience: Evaluating the design, functionality, and overall user satisfaction of each site.
- Game variety: Analysing the range of games available, including slots, table games, and live dealer options.
- Bonuses and promotions: Reviewing the attractiveness of bonuses, while ensuring that terms and conditions are reasonable and user-friendly.
- Payment methods: Evaluating the variety of secure payment options available for deposits and withdrawals.
- Customer support: Testing the responsiveness and availability of customer service channels.
Empowering Players with Information
Noxwinâs transition to an affiliate platform is not just about listing casinos; itâs about empowering players with information. Through detailed reviews and comparisons, Noxwin helps users make informed decisions based on their gaming preferences. Whether youâre a seasoned player or new to online gambling, Noxwin offers insights that enhance your overall experience.
Exclusive Offers and Promotions
In addition to its comprehensive evaluations, Noxwin prides itself on featuring exclusive offers that players wonât find elsewhere. By partnering with top online casinos, Noxwin provides access to unique bonuses and promotions that can significantly enhance your gaming experience.
A Commitment to Responsible Gaming
As part of its dedication to player welfare, Noxwin emphasizes responsible gaming practices. The platform actively promotes responsible gambling in its reviews, helping players maintain a safe and enjoyable gaming experience.
Conclusion
Noxwin’s transformation from a gambling operator to a premier affiliate platform marks a significant milestone in its mission to provide valuable resources for online gamers. With comprehensive evaluations, exclusive promotions, and a commitment to transparency, Noxwin is now the ultimate destination for betting enthusiasts.
Noxwin’s shift towards a more transparent, honest, and ethical approach is a transformative move that not only enhances its brand reputation but also positively impacts the broader online gambling industry. By prioritizing honesty, integrity, and responsible gaming practices, Noxwin sets a new standard within the iGaming industry. This shift not only enhances its brand reputation but also fosters a culture of trust and accountability, benefitting players, operators, and affiliates alike.
Affiliate Industry
Sitebee partners with QMRA
To help operators and affiliates navigate this complex environment, Sitebee has partnered with Quality Mark Responsible Affiliates, seamlessly integrating legal expertise into Sitebeeâs platform.
This collaboration enables Sitebee to offer its clients precise, real-time compliance solutions, supported by QMRAâs thorough understanding of the regulatory frameworks across multiple jurisdictions. With this partnership, Sitebee ensures operators stay informed and equipped to handle the challenges of a rapidly evolving market.
Compliance knowledge rooted in legal expertise
Through the partnership with QMRA, Sitebee offers clients access to an enhanced compliance tool that goes beyond monitoring. Backed by QMRAâs deep expertise in iGaming regulations, the platform now provides tailored legal insights that help operators anticipate and adapt to changing requirements in various regions.
Rasmus Bank Nielsen, Head of Sitebee, remarked: âBy integrating QMRAâs extensive legal knowledge, Sitebee empowers our clients with the latest regulatory insights, allowing them to operate with confidence in a highly dynamic market. This partnership gives operators the clarity and foresight they need to manage risk and maintain compliance across all regions where they operate.â
Focused on security, efficiency, and insight
As regulatory demands increase, Sitebee positions itself as an indispensable partner for operators seeking clear, actionable compliance insights. With the addition of QMRAâs expertise, Sitebee clients continues to benefit from:
- Legal clarity on regulatory shifts across jurisdictions, ensuring operators are always informed of important changes.
- Real-time data that allows for quick, informed decision-making, reducing the risk of non-compliance.
- Operational efficiency, streamlining the compliance process through automation, so operators can focus on growing their business while minimizing compliance risks.
Steven Vrolijk, LL.M., Director of QMRA, added: âOur collaboration with Sitebee strengthens the ability to deliver reliable, up-to-date compliance insights. By combining Sitebeeâs robust compliance infrastructure with our legal expertise, operators can confidently navigate complex regulations and focus on their core business.â
Ahead of the curve in a complex regulatory environment
With QMRAâs legal expertise now a core part of Sitebee, the platform is designed to help operators navigate the ever-changing regulatory landscape. By providing clients with the most accurate and timely compliance information, Sitebee ensures that businesses are not just responding to changes – they are ready for them.
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