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Rightlander joins forces with Trustly and Footstock

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Rightlander joins forces with Trustly and Footstock
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  • Supplier to help tier one operators improve affiliate compliance

Rightlander, the ground-breaking compliance platform has signed deals with Trustly and Footstock to help both providers improve affiliate compliance and boost their responsible gambling measures.

Rightlander.com will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder.

The Automated Compliance Monitor helps detect non-compliant content across geographies including the United Kingdom, Sweden, Denmark, Australia, and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing both Trustly and Footstock partners to remain compliant in different jurisdictions.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

Vasilije Lekovic, Director of Gaming at Trustly said: “At Trustly, we take responsible gambling very seriously, and it’s great to have a trusted partner like Rightlander that can help us promote it.”

James Copeland, Chief Marketing Officer at Footstock commented “Rightlander are a key component in our ongoing endeavour to ensure Footstock and our growing affiliate network take responsible gambling as seriously as possible. We’ve already benefited from their great software and customer service.”

Nicole Mitton, Head of Customer Success at Rightlander.com, said: “The Rightlander platform makes this processes easy and efficient, and ensures operators and suppliers can be confident that the affiliates they are working with are fully compliant with the rules and regulations they must adhere to.

We are delighted to have joined forces with Trustly and Footstock to help them improve their affiliate compliance initiatives.”

Affiliate Industry

XLMedia Appoints Cédric Boireau as Non-executive Director

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XLMedia PLC has appointed Cédric Boireau as a non-executive director with immediate effect.

Boireau has worked with Premier Investissement, the largest shareholder in XLMedia, for more than nine years, originally with its real estate development subsidiary Bassac. Premier Investissement owns 27.98% of XLMedia’s shares.

In 2017, he co-founded Lagune Holding, an investment advisor, and worked closely with Premier Investissement to develop its asset management arm and help it invest in listed companies.

“We are delighted to welcome Cédric to the board of XLMedia, and are looking forward to drawing on his entrepreneurial experience alongside drawing on Premier Investissement’s significant market knowhow and resource,” Chris Bell, non-executive chair of XLMedia, said.

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Affiliate Industry

N1 Partners Group takes its projects to another level together with SOFTSWISS Jackpot Aggregator™

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N1 Partners Group takes its projects to another level together with SOFTSWISS Jackpot Aggregator™
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N1 Partners Group establishes a strategic collaboration with SOFTSWISS to carry out the integrated organization and management of jackpots for iGaming.

N1 Partners Group becomes the first client of the multi-purpose new solution – SOFTSWISS Jackpot Aggregator.

Solution SOFTSWISS Jackpot Aggregator opens up unique and truly inexhaustible opportunities in the iGaming industry. And I’m glad that the first client to use this product is N1 Partners Group. In our work, we always pay special attention to the innovation of the proposed solutions and the benefits they could give to our clients. We created and devised Jackpot Aggregator on the basis of our desire to develop the industry and make it more appealing to the audience. We believe in our innovative approach to become the gamechanger in the industry, and we’re bound on ensuring that our clients’ interests are met in full. N1 Partners Group has made an excellent choice to become our first client. After all, SOFTSWISS always offers only the best solutions for the growth and development of its customers’ and partners’ projects,” – comments Ivan Montik, Founder of SOFTSWISS.

Due to the unique opportunities for organization of jackpots, their management and the ability to toggle individual settings provided by the product, N1 Partners Group has the ability to combine any groups of players from all its projects into their own global jackpots.

Connecting SOFTSWISS Jackpot Aggregator has already increased gaming activity on N1 Partners Group projects and attracted a new audience of players.

“We believe that connection to SOFTSWISS Jackpot Aggregator takes our projects to the next level: players can participate in jackpot draws by playing their favorite online casino games. By improving projects, we focus on the interests and needs of the audience and follow the industry trends, thus increasing the uniqueness of our projects,” – notes Yaroslav Laptev, Chief Product Officer of N1 Partners Group.

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Affiliate Industry

B90 Holdings to Acquire Norwegian Sports-bet Affiliate Site Oddsen

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B90 Holdings has announced that it has entered into an agreement with Performance Media SIA to acquire certain assets, including the domain, business IP and 100% of the operations of Oddsen.nu, a Norwegian sports-bet affiliate site.

B90 also mentioned it had raised £1.24m through a subscription of 8,888,465 new ordinary shares of no-par value in the capital of the company with certain existing and new investors.

“The acquisition of Oddsen continues the transformation of our business. Coupled with the fundraise, which gives a strong indication of the support that our stakeholders have for our growth strategy, our business now has a real operational and financial platform from which to grow. This transaction adds a valuable new domain to our online real estate; increases our affiliate marketing capability; and takes our operations into Norway, which is an attractive, stable and well-established market for sports betting. We believe that the acquisition is an important step into owning proprietary software and taking control over valuable parts of the value chain in our industry. We consider it a strategic acquisition that can be used as a platform to be rolled out in other markets as well,” Paul Duffen, Executive Chairman of B90 Holdings, said.

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